Winchester Announces Opening of State-of-the-Art Office in Clayton, Missouri

Winchester Announces Opening of State-of-the-Art Office in Clayton, Missouri

CLAYTON, MO (November 24, 2025) — Winchester Ammunition, The American Legend, has officially opened a modern new office in Clayton, Missouri. The location accommodates nearly 70 full-time staff from the Winchester division, in addition to corporate support staff, including finance, technology, and human resources.
Brett Flaugher, President of Winchester Ammunition, expressed enthusiasm for the new office, stating, “Winchester recognized opportunities with a new division office that will benefit its employees and corporate culture for years to come. Winchester is a brand with 159 years of history and a strong legacy as an industry leader, and we are excited about operating our business in this new environment. The ongoing support of Missouri’s congressional leaders like Congressman Sam Graves, Senator Josh Hawley, and Senator Eric Schmitt, and their commitment to fostering business growth and supporting our industry, is vital to the company’s growth and this important milestone.”
The opening of the new Clayton office space highlights Winchester’s position as the global leader in small caliber ammunition for hunting, recreational shooting, law enforcement, and the military. While Winchester continues operations at its manufacturing sites across the United States, the new office in Clayton is designed to enhance connectivity and attract new talent to the company.
To commemorate the opening, Winchester Ammunition, together with U.S. Congressman from Missouri Sam Graves, hosted a ribbon-cutting ceremony at the office facility. The event drew more than 150 attendees, underscoring its significance.
Congressman Sam Graves, representing Missouri’s 6th District, remarked, “I am proud that Winchester has chosen Missouri for the location of its newly created headquarters. To have the only American-owned major ammunition manufacturer in the state of Missouri is a source of pride for the region and a vote of confidence in our workforce.”

About Winchester Ammunition

Winchester is the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement, and the largest supplier to the U.S. military. The legendary Winchester® brand, with its 159-year history, is founded on principles of integrity, hard work, and a strong commitment to its loyal customers. As a segment of Olin Corporation, Winchester shares Olin’s purpose to deliver materials and solutions that enhance and protect lives. Learn more about Winchester and the responsible use of its products by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

Winchester: Committed to Safe, Legal and Responsible Firearm Use

As a global leader in the shooting sports and hunting industry, and a brand of 159 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

About Gun Owners Care®

Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.

:

Winchester Ammunition

600 Powder Mill Road

East Alton, IL 62024

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BLACK FRIDAY: Up To 35% SITEWIDE Savings

HOME | HOLSTERS | AMMO CARRIERS | BELTS | FAQ

BLACK FRIDAY: Up To 35% SITEWIDE Savings

It’s that time of year again! Black Friday and Cyber Monday are here, with our best deal of the year! Stock up on gifts for the holidays, treat yourself to new EDC gear, or prepare for the next hunting season.

Use code BFCM35 at checkout and save up to 35% today.

SAVE 25% SITEWIDE
SAVE 30% ON ORDERS $250+
SAVE 35% ON ORDERS $350+  

SHOP NOW

Did You Know: Galco Offers Two Methods to Buy Now, Pay Later?

4 installments | 0% interest

Need Some Ideas?

Galco Holsters

2019 W Quail Ave Phoenix, Arizona 85027

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Gifts For Everyone On Your List

check out some of our accessories that are sure to make great gifts

OPTIC PLATES | OPTICS | RIFLE ACCESSORIES | SLIDE SERVICES

Paragon CleanersMeet the COMP MAXTools and accessories

TrakrDesigned to huntRuckpackWhat is Ruckpack?Black Friday.. coming soonCHPWS


RuckPack™ Focus Shot 3oz Energizer

RuckPack™ Focus…

$30.00

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Fix It Sticks - T-Way Wrench

Fix It Sticks -…

$20.99

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Paragon Optics Lens Cleaner and Weapon Light Cleaner Bundle

Paragon Optics…

$24.99

Buy Now


C&H Precision

55 Mustang Ct Richmond Hill, GA

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The Best Prices You’ll See All Year… Before the Grinch Grabs Them

The Grinch Steals Great Deals | But You Can Grab Them First | Shop Our Biggest Sale | Up to 25% Off

Laser Ammo is thankful for you, so we couldn’t help but give you bigger and better savings for Black Friday and Cyber Monday. But beware, the Grinch is on the loose, and he’s out for Santa’s precision and your savings.

With up to 25% off select items from now through December 1st, pull the trigger before it’s too late!

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Out train the Grinch this season with Laser Ammo’s best-sellers!

20% Savings

  • Sharpen your aim with the SureStrikeMAG
  • ​Improve rifle accuracy with the Flash Bolt
  • ​Train with your own firearms using a Laser Cartridge
  • ​Expand your skills across various firearms with Caliber Adaptors
  • ​Step up your hunting game with Laser Kits & Hunting Packs
  • Perfect your precision with Electronic Targets that light up red and green, making every training session merry, bright, and right on target
  • Bring the range home for the holidays with Smokeless Range® combos and add-ons — the ultimate gifts for serious shooters

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Even the Grinch couldn’t stop us from spreading a little extra cheer…

FREE CHOCOLATE AMMO SIX-PACK & BATTERY PACK

On Orders Over $500

*while supplies last

FREE LASERPET I, 9MM RED LASER& GUN MAT
On Orders Over $1,000

*while supplies last

Don’t let the Grinch beat you to the deals! Train Smarter this Black Friday season!
Shop now before they’re gone. The sale ends 12/1/25, and bonus items are available while supplies last. Save big, train better, and get more free!

Prices on the website reflect the sale price, no coupon code needed.  Terms and conditions apply. Holiday Sales are available for U.S. sales only, cannot be applied to custom orders, and cannot be combined with any other offer or discount. 
Valid through Dec. 1st.

DON’T COMPROMISE.

TRAINING LASERS   TRAINING GUNS  SIMULATORS + TARGETS

TACTICAL TRAINING  LASERAMMO.COM • FIND YOUR RANGE!


516-858-1262 • PO BOX 222017 GREAT NECK, NY11022

Laser Ammo Training Technologies, PO Box 222017, Great Neck, NY 11022, United States

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2025 Holiday Deals Start Now – up to 50% Off select items

25% OFF

REC7 DI COMPLETE UPPER

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UP TO 30% OFF

SELECT MRAD BARREL KITS

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10% OFF

.416 BARRETT
A-TIP AMMO

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10% OFF

MODEL 82A1 UPPER RECEIVERS

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25% OFF

SELECT
MODEL 82A1 & M107A1 MAGS

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15% OFF

MRAD PLATFORM BAG RIDERS

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25% OFF

CHRISTMAS SWEATER

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NEW

NEW T-SHIRTS

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25% OFF

HOODIES

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15% OFF

HEADSTAMP
HITCH COVERS

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NEW

HAWAII .50 SHIRT

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20% OFF

ALL BARRETT HEADWEAR

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15% OFF

DRINKWARE

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20% OFF

BELT BUCKLE

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25% OFF

PATCHES

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10% OFF

MRAD MK 22 PELICAN 1770

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10% OFF

MRAD & MK 22 TOOLKIT

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20% OFF

DUFFEL BAG

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10% OFF

CLEANING MATS

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15% OFF

SHOOTING MATS

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Save up to 50% on hundreds of items available through this exclusive online offer, while supplies last!

Parts & Accessories  Ammunition  Apparel

Cleaning Equipment  Optics Accessories

Promotional Items

Need help? Contact our customer service team at mail@barrett.net


Barrett Firearms
5926 Miller Lane
Christiana, TN 37037

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EIKONIC Knives Make the BEST Gifts!

SIG SAUER

FIREARMS  SHOP  SALE  MAGS

SIG SAUER x EIKONIC Knife Comapny

Not Sure What To Get as a Gift This Holiday Season?

SIG SAUER has teamed up with EIKONIC Knife Company to bring you an exclusive collection of premium knives, created with you, the discerning SIG SAUER customer, in mind. EIKONIC has poured their passion for knives into every detail, creating them for both everyday carry and tactical use.

Each knife is constructed with premium steels like M390, 154CM and Nitro V, and fitted with rugged G10 or Canvas Micarta handles for a superior grip. They feature smooth ambidextrous flipping action, ceramic ball bearings, and sleek designs that everyone will enjoy.

SHOP THE COLLECTION

SIG x EIKONIC Knives

ValidusXiphos

TsuruKarak

SHOP THE COLLECTION

SIG SAUER 72 PEASE BLVD NEWINGTON, New Hampshire 03801

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MTM WATCH Black Friday 15% Off

*Terms and conditions apply: 15% off all products, Valid through December 3rd, 2025, Free Shipping for US only and for orders over $500.00, promo code can’t be used with other offers.

www.mtmwatch.com


MTM Watches | 1225 South Grand Ave. | Los Angeles, CA 90015 US

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Tomorrow’s the Day – The Sale You’ve Been Waiting For

SHOP NOW →

The wait is over — the Longshot Black Friday Sale begins Tommorrow!!!

Here’s your shot to grab the best gear in precision shooting at the lowest prices of the year:



Sale Begins Nov 24 and  ends Dec 8 at midnight CST.

SALE BEGINS TOMORROW

Longshot Target Camera 2109 County Rd 129 Pearland, TX 77581

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Stable Internet of Things Power

Stable IoT Power Indoors

Nov 21, 2025

(Source iHLS)

Representational image of wireless power

This post is also available in: עברית (Hebrew)

As the Internet of Things (IoT) expands, powering numerous connected devices indoors has become increasingly challenging. Conventional solutions such as batteries or wired connections have clear limitations: batteries require frequent replacement or charging, and cables limit mobility and flexibility. These constraints have spurred interest in optical wireless power transmission (OWPT), which delivers energy through light, converting it back to electricity at the device using photovoltaic (PV) receivers.

Researchers at Science Tokyo have developed a new LED-based OWPT system that addresses the shortcomings of both batteries and conventional wireless power methods. Unlike laser-based systems, which pose safety risks and require strict regulatory compliance, LEDs provide inherently safe energy transmission, while remaining cost-effective and durable. The challenge, however, has been maintaining consistent power over distance and under changing lighting conditions.

The team’s solution integrates a dual-mode, adaptive design capable of operating seamlessly in both bright and dark indoor environments. A novel double-layer lens system, combining a tunable liquid lens with an imaging lens, automatically adjusts the light beam’s spot size to match the PV receiver’s distance and dimensions, optimizing energy transfer. A motorized reflector, controllable in both horizontal and vertical axes, aligns the beam precisely, guided by a depth camera with RGB and infrared sensors. This setup allows the system to detect the position of PV receivers and track the beam’s irradiation spot, ensuring accurate delivery.

Artificial intelligence enhances the system’s efficiency. A convolutional neural network based on the Single Shot MultiBox Detector algorithm processes input from the sensors, enabling the system to sequentially power multiple devices of varying sizes without interruption. Retroreflective sheets surrounding the PV receivers provide clear outlines in both light and dark conditions, further improving targeting accuracy.

According to TechXplore, the resulting system can transmit power stably up to five meters, automatically switching between devices and adapting to environmental changes. Beyond commercial IoT applications such as smart factories and connected homes, this technology could support defense and security operations by enabling safe, wireless power delivery to sensors, communications nodes, and autonomous devices in indoor facilities where wired infrastructure is impractical or vulnerable.

By combining adaptive optics, AI-based detection, and LED-based power transmission, this auto-OWPT platform represents a practical step toward scalable, safe, and flexible indoor energy solutions for the growing IoT ecosystem.

The research was published here.

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Early Black Friday: FREE Tango Scope with ECHO Thermal Purchase

SIG SAUER

FIREARMS  SHOP  SALE  MAGS

Early Black Friday Deals

Buy an ECHO CV25 Thermal Clip-On and Get (1) FREE TANGO-MSR Riflescope!

Simply add the ECHO CV25 to your cart and (1) TANGO-MSR Compact 1-8x24mm (SFP) will be added to your cart only while supplies last and only at the SIG Webstore.

A $499.99 Value!

BUY AN ECHO CV25 GET A FREE TANGO-MSR COMPACT RIFLESCOPE

On all orders of $100 or more. Not valid for AK, HI or PR.

GET YOUR FREE TANGO-MSR COMPACT SCOPE NOW

More exclusive Black Friday product deals are coming soon, so set your reminder before time runs out!

Please note: these deals cannot be combined with any other offer or discount.

UNLOCK EARLY BLACK FRIDAY DEALS

Check Out Other Deals Happening Now!

Buy a ROMEO8T Rifle Red Dot and Get (1) FREE JULIET3 Magnifier

Simply add the ROMEO8T to your cart and (1) JULIET3 3X MAGNIFIER will be added to your cart while supplies last!

A $359.99 Value!

Buy a ROMEO8T Rifle Red Dot Sight and get (1) free JULIET3 Magnifier with purchase.

Only on the SIG Webstore. Cannot be combined with any other offer.

GET YOUR FREE JULIET3 MAGNIFIER NOW

Buy a ROMEO-X COMPACT or a ROMEO1PRO and Get (1) FREE FOXTROT1X Flashlight

Simply add either to your cart and (1) FOXTROT1X will be added to your cart while supplies last!

A $99.99 Value!

ROMEO1PRO 1X30MM

ROMEO1PRO 1X30MM

GET A FREE MATCHING FOXTROT1X WITH PURCHASE

NOW ONLY $199.99

BUY NOW

ROMEO-X COMPACT

ROMEO-X COMPACT

GET A FREE MATCHING FOXTROT1X WITH PURCHASE

NOW ONLY $399.99

BUY NOW

UNLOCK EARLY BLACK FRIDAY DEALS

Sezzle


SIG SAUER 72 PEASE BLVD NEWINGTON, New Hampshire 03801

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Donate Toys for Tots at the SEC

SIG Experience Center

STORE  RANGE  EVENTS

Toys for Tots Drive

The SIG Experience Center is a proud host location of Toys for Tots!

Stop by with your donations now until December 5th.

VISIT THE SEC

Salute Our Troops

Salute our troops with holiday cheer at the Holiday Card
Station. Join us in sending a personal thank-you to the brave men and
women who fight for our freedom. Your heartfelt messages will brighten the
holidays for our troops serving overseas.

Write a Letter

Grab a card

Write down your holiday wishes

Give them festive stickers

Place your card in the envelope and seal it with care

Drop it in the box

Available now until December 5th!

VISIT THE HOLIDAY CARD STATION IN-STORE TODAY!

Have product questions? Stop in or email us at secinfo@sigsauer.com

Flagship Store Hours: Monday-Sunday, 8am-7:30pm
SIG SAUER Shooting Center Hours: Monday – Sunday, 8am-7:30pm
Coffee Shop: Thursday – Monday, 8am-4pm

SIG SAUER Academy

231 Exeter Road Epping, NH 03042
603-610-3400
sigsaueracademy.com

SIG SAUER 72 PEASE BLVD NEWINGTON, New Hampshire 03801

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Meet the Newest PSK™

A New Shade of Survival

Storm Gray Looks. Elmax Performance.

Your Personal Survival Kit

593GY-02 PSK™

593BK PSK™

593BK-01 PSK™



YOURS, FOR LIFE

Benchmade Knife Company 300 Beavercreek Road Oregon City, Oregon 97045

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Beginner is the First Step to Expert

SIG SAUER

COURSES  SHOP  RANGE  EVENTS

SIG SAUER Academy Handgun

Beginner is the First Step to Expert…

Handgun 101: Handgun Orientation

Whether you’re new to firearms, seeking to improve your comfort level, or exploring a new skill, this course is an ideal starting point. We’re offering five dates in December. Now’s your chance…or tell a friend!

VIEW MORE COURSES

Have product questions? Stop in or email us at secinfo@sigsauer.com

Flagship Store Hours: Monday-Sunday, 8am-7:30pm
SIG SAUER Shooting Center Hours: Monday – Sunday, 8am-7:30pm
Coffee Shop: Thursday – Monday, 8am-4pm

SIG SAUER Academy

231 Exeter Road Epping, NH 03042
603-610-3400
sigsaueracademy.com


SIG SAUER 72 PEASE BLVD NEWINGTON, New Hampshire 03801

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Buy 2 boxes Get $5 back on ALL HUNTING AMMO!

HUNTING|DEFENSE|TRAINING|DEALER LOCATOR

Norma USA
200 Blue Moon Crossing.
Suite 100
Savannah GA 31322

About Norma USA
NormaUSA.com offers in stock, high quality, reasonably priced. Norma ammunition ready to ship. Whether you need ammunition for target practice, hunting purposes or defensive measures, there Is plenty or ammo for sale that will fit your needs.

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Winchester® Launches Ammunition Black Friday Rebate

Winchester® Launches Ammunition Black Friday Rebate

CLAYTON, MO (November 21, 2025) — Winchester launches a holiday rebate for Black Friday where consumers can earn 15% back on eligible Winchester target rifle, pistol, and rimfire ammunition. The maximum rebate amount for each category is $50, minimum purchase of one box, and all pack sizes and configurations are eligible. The offer is valid on qualifying purchases made between November 20, 2025 – December 5, 2025. Eligible products include:
Winchester pistol: *Includes all FMJ, JHP, Target & Practice, and Defense products in eligible calibers

  • 9MM 
  • 10MM Auto

  • 38 Special

  • 45 Auto

  • 40 S&W 
  • 380 Auto

Winchester target rifle: 

  • 7.62 x 51MM

  • 7.62 x 39MM

  • 300 BLK

  • 5.56 NATO

  • 6.5 Creedmoor

  • 350 Legend

  • 308 WIN

  • 223 REM

Winchester target rimfire:

  • 22 LR

  • 22 MAG

  • 17 HMR

Visit Winchester.com/rebates to learn more.

About Winchester Ammunition

Winchester is the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement, and the largest supplier to the U.S. military. The legendary Winchester® brand, with its 159-year history, is founded on principles of integrity, hard work, and a strong commitment to its loyal customers. As a segment of Olin Corporation, Winchester shares Olin’s purpose to deliver materials and solutions that enhance and protect lives. Learn more about Winchester and the responsible use of its products by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

Winchester: Committed to Safe, Legal and Responsible Firearm Use

As a global leader in the shooting sports and hunting industry, and a brand of 159 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

About Gun Owners Care®

Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.


Winchester Ammunition

600 Powder Mill Road

East Alton, IL 62024

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Countdown to Our Black Friday Sale!

Shop the Best Of The West Website!

What To Expect?

Shop Gifts

Shop Hornady Ammo

Best of the west homepage.

RIFLES

ACCESSORIES

CONTACT

Best Of The West Arms 115 W. Yellowstone Ave. Cody, WY 82414

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Black Friday Deals For Your Gun – Now Up To 40% OFF!

Crimson TraceLASERSLIGHTSSIGHTSSCOPES

black friday sale, shop now

The biggest sale of the year is starting early! Right now, get Up To 40% OFF Lights, Lasers, and Scopes! It’s time to outfit your home defense shotgun, your every-day carry, or meticulously tuned rifle with that last piece of kit.

SHOP NOW

Featured Products:

hardline 3-9x40 mr1-moa

$285.99      $171.59

ADD TO CART

mossberg laser saddle - red

$186.99      $157.46

ADD TO CART

SHOP SALE

remington and mossberg laser saddles, shop sale

Crimson Trace

CRIMSON TRACE CORPORATION

1800 N Rte Z A, Columbia, MO 65202­

(800) 442-2406

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HUGE Black Friday Sale! 40% Off Storewide!

HOLIDAY SALE!  40% OFF STOREWIDE!

Gear up and GIFT UP because Prois is

“Hunting up the holidays” with 40% off SITEWIDE!
Jackets, vests, tops, pants, logo wear, accessories! Merge pattern,

Cumbre pattern, solids galore! ALL 40% off!!!
⏰ Sale ends 11/30/25
* Giftcards, Footwear & Grangers gear excluded from sale.

SHOP SALE NOW!

image placeholder

Prois · 808 W New York Ave Ste B · Gunnison, CO 81230-3443 · USA

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Police Strength & Pocket-Sized Pepper Spray

SHOP

CONTACT

CHOOSE YOUR PEPPER SPRAY

At Premier Body Armor, everything comes back to the same idea – give you more ways to get home safe.

Your armor and firearm cover the worst day. Pepper spray gives you a fast, non-lethal option when you want distance and time to move out of danger.

Fox Labs for Serious Defense:

The .50 Cal of pepper spray, Fox Labs’ OC formulas start with pepper rated up to 5.3 million Scoville Heat Units, the same line trusted by law enforcement, corrections, and military personnel worldwide.

Available in stream & cone fog patterns.

Image of Fox Labs 3oz

Fox Labs 3oz

$26.99

Image of Fox Labs 1.5oz

Fox Labs 1.5oz

$21.99

Image of Fox Labs 16oz Pistol Grip

Fox Labs 16oz Pistol Grip

$69.99

POM for Everyday Carry:

One of the most trusted names in pepper spray, POM is a compact pepper spray designed to attach to a keyring or pocket clip. It is an easy yes for the people you care about most – wives, college kids, or anyone who wants a simple non-lethal option in reach.

Available with simple safety cap and interchangeable color rings.

Image of POM Keychain

POM Keychain

$13.95

Image of POM Clip

POM Clip

$13.95

Image of POM MK-3

POM MK-3

$16.95

SEE ALL PEPPER SPRAY OPTIONS

Shipping and restrictions – Pepper spray cannot be shipped to AK, DC, HI, PR, MA, or NY and can only be shipped via ground methods. Air shipping options will be disabled at checkout when this item is in your cart.

link to our story


Premier Body Armor 575 Separk Cir. Gastonia, NC 28054

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An Urgent Message From Nighthawk Custom…

Important Update: Online Checkout Issue

Right now, we’re experiencing a problem with our online checkout system, and some customers may be unable to complete online orders at this time. Our team is urgently working to resolve the issue as quickly as possible.

If the problem persists through the weekend, please call us as soon as we open at 8:00 AM CST on Monday, or try completing your checkout again at that time.

We realize this is happening during our biggest sale of the year, and we’re truly sorry for the inconvenience. Thank you so much for your patience while we work to get everything back up and running.


Nighthawk Custom 1306 W Trimble Ave Berryville, AR 72616

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Insane Demand for TitanX – Here’s the Latest

TitanX by Mantis

Demand for the new TitanX is insane. This is our largest launch ever, and our production team is working around the clock to get TitanX into the world’s hands as soon as possible. Special thanks to them! We do all product assembly in-house to ensure the highest quality, and we’re tripling our capacity to meet demand.

Orders are shipped in the order they were received, and the current lead-time is approximately 4-5 weeks for new orders. Ordering now will get you the next spot in line.

Thank you for your patience. Thank you for your support. We love creating products that make you a better shooter, and can’t wait to see how you improve with a TitanX in your hands.

Best,
Team Mantis

Active Self ProtectionNRA Shooting Illustrated

Guns.com TestimonialSafariland Insider

Screenshot 2025-11-20 181051

CHECK OUT THE NEW TITANX

MantisX 2270 US Highway 30 Oswego, Illinois 60543

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NSSF Encouraged, Looks Forward to ATF Director Nominee Robert Cekada Confirmation Hearing

NSSF

November 20, 2025

NSSF Encouraged, Looks Forward to ATF Director Nominee Robert Cekada Confirmation Hearing

WASHINGTON, D.C. — NSSF®, The Firearm Industry Trade Association, is encouraged by President Donald Trump’s nomination of Robert Cekada to be the Director of the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) and looks forward to his testimony before the U.S. Senate Judiciary Committee during his confirmation hearing. NSSF is heartened that President Trump is nominating a permanent director, which will provide strong leadership to the men and women of the ATF and the firearm industry ATF regulates with fair and impartial regulatory guidance.

“Deputy Director Cekada has the experience, wisdom and confidence of his colleagues to effectively lead the men and women of the ATF,” said Lawrence G. Keane, NSSF Senior Vice President and General Counsel. “Deputy Director Cekada respects the Second Amendment and understands that the firearm industry is not the ‘enemy’ but a valuable partner that assists ATF in its core mission of combatting violent crime. Firearm retailers are on the front lines helping to prevent the criminal acquisition of firearms. They are a vital source of information to ATF special agents on illegal straw purchasing of firearms.”

Keane added, “We look forward to hearing Deputy Director Cekada’s testimony before the Senate Judiciary Committee at his confirmation hearing.”

Cekada currently serves as ATF’s Deputy Director and brings over 30 years of law enforcement experience, including 20 years in various roles within ATF from special agent to Special Agent-in-Charge of Field Division in Baltimore and Miami to leadership positions at ATF’s headquarters. Prior to his service with ATF, Deputy Director Cekada served with the New York Police Department, focusing on anti-gang crime and the City of Plantation Police Department in Broward County, Florida, where he served with the Patrol Division and Special Weapons and Tactics (SWAT) Team.

As a Special Agent-in-Charge, Deputy Director Cekada has been on the ground with the firearm industry to promote public awareness to stop these crimes from occurring and has a career history of working with the firearm industry to ensure law-abiding citizens can exercise their Second Amendment rights.

NSSF has partnered with the ATF for over 25 years on the Don’t Lie for the Other GuyTM program, to warn the public that illegally straw-purchasing firearms for someone who cannot legally purchase their own firearm, or does not want to be associated with the sale of a firearm, is a serious federal crime that carries a penalty up to 15 years in prison and a $250,000 fine. NSSF also partners with ATF in another program called Operation Secure Store®, which helps improve security at firearm retailers to deter or prevent thefts and burglaries of those firearm retailers. As part of that program, NSSF matches ATF reward offers up to $5,000 for information leading to the arrest and conviction of suspects of those crimes.

About NSSF

NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.


National Shooting Sports Foundation | 6 Corporate Drive | Shelton, CT 06484 US

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Don’t Wait! Great Gifts for Any SIG Fan

SIG SAUER

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Holiday Gift Guide

The Clock is Ticking: Get the Best SIG Gifts Before It’s Too Late

Stop stressing about your holiday list – our dedicated Holiday Gift Guide is the definitive solution for the SIG fan in your life. Choose from SIG apparel, drinkware, bags, safes, tools, knives and so much more.

DISCOVER OUR HOLIDAY GIFT GUIDE

Gift A Real Life Miniature Replica of Your Firearm

Image of GOATGUNS - DIE CAST MINIATURE SIG SAUER M17

GOATGUNS – DIE CAST MINIATURE SIG SAUER M17

$99.99

Have fun assembling this miniature pistol! Rack the slide and watch the dummy rounds eject. This makes a great holiday gift for any firearms fan!

Features:

4.5″ in length (11 cm)
Slide locks on empty
Assembles like the real one & can be field stripped (trigger needs to be squeezed to remove slide)
Cycles dummy rounds
SIG SAUER stamped double stack magazine, grips and slide
Thumb safety functionality
Closed barrel, not capable of firing. Does not load round.
Also available is the MCX Rattler in both grey and black

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Image of MCX Rattler - Miniature Die-Cast Replica from GoatGuns

MCX Rattler – Miniature Die-Cast Replica from GoatGuns

$79.99

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SIG Apparel Makes the Perfect Gift

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NSSF Appeals to Fourth Circuit to Block Maryland Anti-PLCAA Law

NSSF

November 20, 2025

NSSF Appeals to Fourth Circuit to Block Maryland Anti-PLCAA Law

WASHINGTON, D.C. — NSSF®, The Firearm Industry Trade Association, appealed to the U.S. Court of Appeals for the Fourth Circuit following the U.S. District Court of Maryland’s decision dismissing NSSF’s lawsuit challenging Maryland’s law that intended to circumvent the Protection of Lawful Commerce in Arms Act (PLCAA).

The PLCAA prohibits frivolous lawsuits against members of the firearm industry for the criminal misuse of lawfully sold legal firearms by remote third parties.

“The PLCAA prohibits the type of laws that allow frivolous lawsuits brought by Maryland Attorney General Anthony Brown seeking to hold industry members liable for the criminal acts of third parties,” explained Lawrence G. Keane, NSSF Senior Vice President and General Counsel. “The law gives Attorney General Brown license to target perfectly legal commerce. As a result, it not only seeks to impose a gun control agenda through litigation that not only runs afoul of the PLCAA, but it also violates the First Amendment by limiting protected commercial free speech, the Commerce Clause, Due Process and the Second Amendment.”

Maryland’s Gun Industry Accountability Act is part of a coordinated effort by antigun state legislatures, their attorneys general and gun control special interest groups to engage in lawfare against the firearm industry as an “end run” around the bipartisan PLCAA which Congress passed in 2005.

In enacting the PLCAA, Congress explained it was because antigun politicians were using the courts to “attempt to circumvent the Legislative branch of government” and “expand civil liability in a manner never contemplated by the framers of the Constitution.” Recently, antigun states began a new lawfare tactic by enacting laws codifying vague “reasonableness” standards to hold law-abiding firearm industry members liable for harms caused by criminals who misuse their lawfully sold legal products.

Recognizing AG Brown will wield House Bill 947 to sue industry members for their lawful commerce and the grave danger the law’s unconstitutionally vague “reasonableness” standard for creating or contributing to a “public nuisance” poses to lawful commerce, NSSF filed this lawsuit on behalf of its over 10,000 members. A wide variety of NSSF members – including manufacturers, distributors and retailers – filed declarations in support of NSSF’s motion for a preliminary injunction because of concerns they face liability under House Bill 947’s vague and subjective requirement to “establish and implement reasonable controls” to prevent criminals from misusing their products.

The district court concluded that NSSF had standing to challenge the law on behalf of its members based on AG Brown’s enforcement action against NSSF-member GLOCK, Inc. However, it then concluded that the court should abstain from further proceedings and dismiss the case without prejudice because it was concerned that entering any relief for NSSF would constitute interference in the state court action AG Brown brought against GLOCK, Inc. NSSF is now appealing that dismissal. 



About NSSF

NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.


National Shooting Sports Foundation | 6 Corporate Drive | Shelton, CT 06484 US

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Akkar USA’s Coot Magnum: The Ultimate O/U Field Shotgun 

Akkar USA’s Coot Magnum: The Ultimate O/U Field Shotgun

North Kansas City, MO (November 20, 2025) – Step up to true 12-gauge magnum performance with the Coot Magnum, Akkar USA’s feature-filled, hard-hitting over/under shotgun. This shotgun, built for foul weather, stands up to the harshest field conditions. Elevate the waterfowl hunting experience with the Coot Magnum shotgun cloaked in Mossy Oak Elements Terra camo.

Versatility is the name of the game. The Akkar USA Coot Magnum uses a magnum chamber that accommodates a wide range of shotshells from 2 ¾” to 3 ½”. It gives the flexibility to tackle everything from upland game to the largest waterfowl.

With five extended choke tubes included, hunters can customize the shot pattern for optimum performance. Extended chokes offer the added advantage of tool-less removal, so swapping tubes is quick and easy. Whether tight patterns or wider spreads, this shotgun adapts to individual shooting styles and ammo choices.

Akkar USA coats all metal components with a sleek Tungsten Cerakote finish, enhancing durability and resistance to wear, rust, and corrosion. It ensures the shotgun will stand the test of time while the matte color melds perfectly into the camo pattern on the stock and forend, helping to hide the shotgun from keen eyes.

The tang-mounted safety/barrel selector switch lets shooters quickly transition from close-range to longer-distance shots based on the installed chokes. An automatic safety ensures the gun remains safe until manually switched off to fire. It allows the hunter to focus on a smooth gun mount without an accidental discharge. Adding to the shotgun’s reliability in the field, the Coot doesn’t require recoil to set the next hammer; barrel selection happens automatically with or without recoil. This feature makes the shotgun perfect for use in a blind.

Hunters never miss a moment of action thanks to automatic ejectors that kick shells out of the chamber for rapid follow-up shots. For customers who prefer extractors, the Coot Magnum easily converts from auto ejectors to extractors by swapping one part—a unique feature not found on most shotguns!

Mossy Oak Elements Terra camo provides a stylish and stealthy look while offering a comfortable grip for enhanced handling in any environment, wet or dry. Waterfowlers can mount a sling to the gun’s built-in sling studs, freeing up the hunter’s hands for carrying other essential hunting gear. 

Akkar USA backs the Coot Magnum with its 5-year limited warranty, a commitment to the quality and performance of this field-ready shotgun, and peace of mind for waterfowlers looking to explore America’s newest shotgun brand.

The Coot Magnum is an excellent choice for the shotgun hunter who wants one gun for all types of hunting. It is available at premier dealers nationwide.

Coot Magnum

Akkar USA Coot Magnum Features:

  • Chamber Size: 2 ¾ – 3 ½” magnum chamber
  • Choke System: 5 extended choke tubes
  • Ejection/Extraction: Auto ejectors (convertible)
  • Trigger: Mechanical trigger
  • Safety: Barrel selector & auto safety
  • Stock/Material: Mossy Oak Elements Terra camo
  • Material: Polymer stock
  • Finish: Tungsten Cerakote
  • Accessories/Rails: Sling studs
  • Warranty: 5-year warranty

Akkar USA Coot Magnum Specs:

  • Gauge: 12
  • Barrel Length: 28 inches
  • Color Of Metal: Tungsten Cerakote
  • Weight: 7 lbs 5 ounces
  • Drop @ Heel: 2 1/8
  • Drop @ Nose Comb: 1 1/2
  • Drop @ Center Comb: 1 3/4
  • Drop @ Toe: 7 3/8
  • Length Of Pull: 14 1/2
  • Cast Off At Heel: 1/2
  • Cast Off At Toe: 1/2
  • MSRP: $1,119

About Akkar USA:

Akkar USA offers a unique blend of traditional craftsmanship and modern innovation by creating high-quality shotguns catering to hunting enthusiasts and competitive shooters. Founded in Istanbul in 1985, Akkar has now expanded its operations in the USA. With innovative designs that prioritize reliability and safety while remaining faithful to our hunting and shooting heritage, Akkar USA shotguns are built for those who demand reliability in the field, at home, and at the range. Akkar USA is committed to delivering the highest-quality products for all passionate shooters and hunters.

For more information, please visit: https://www.akkarusa.com.

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Dominate the Rut with BUK OPS® Buknoculars™ & Primetime Color Vision

Dominate the Rut with BUK OPS® Buknoculars™ & Primetime Color Vision

West Monroe, LA (November 20, 2025) – Whitetail movement patterns change during the rut as bucks actively shift from establishing pre-rut dominance to searching for does throughout the day. It is essential to clearly see deer in low light because most successful hunts happen in the first or last hour of legal shooting times. BUK OPS Buknoculars enable low-light viewing by changing how hunters see deer in the most challenging lighting conditions. Using Primetime Color Vision™ Technology, deer stand out from their surroundings all in full color.

Buknoculars grant hunters a significant advantage over traditional optics, especially during the rut when deer are on the move. Buck Commander’s patent-pending Primetime Color Vision is an industry-first. This technology does not use thermal imaging or infrared; it uses proprietary technology unlike any other, allowing full-color viewing.

During the rut, Primetime Color Vision Technology allows hunters to focus on deer funnels, pinch points, and travel corridors that connect bedding and feeding areas—natural highways for cruising bucks. Buknoculars offer a clear color view in graying light conditions.

Buknoculars come equipped with a shielded viewing screen, adding distraction-free observation for the hunter. After locating deer, a 1-5x digital zoom displays every detail on its large HD viewfinder. A built-in 4K recorder captures the hunt, making it popular among hunters who share their experience online.

Buknoculars are the most versatile binoculars on the market. The difference is bright, clear, and in full color. Dominate the rut with BUK OPS Buknoculars this fall.

Buknoculars™ Features:

  • 25mm objective lens
  • Manual focus, easy to adjust
  • 1-5X zoom range
  • 2.95-inch HD viewfinder
  • Extended battery life
  • Includes BUKSKIN neoprene protective skin (Veil Tac Black Camo)
  • MSRP: $549.99

About BUK OPS™

Buck Commander has been a household name for nearly two decades & while the company has licensed a variety of great products over the years…the team has always aspired to develop unique products of their own. The Buckmen did not want to go to market with any type of “me too” products and definitely didn’t want to be in the sea of the same. BUK OPS ™ sets a new standard for clarity and precision. Elevate your hunt with Buck Commander’s latest innovation – where tradition meets technology.

For more information, please visit: https://bukops.com/

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NEW Vortex® Sport Riflescope Rings

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NEW SPORT RIFLESCOPE RINGS: POWERFUL HOLD. REPEATABLE ACCURACY.

November 20, 2025 –

BARNEVELD, Wis. – The new Sport line of riflescope rings from Vortex® ensure hunters now have an option that will exceed their expectations.
Sport Riflescope Rings come in a variety of tube sizes and heights to perfectly match your setup. They’re horizontally split and chamfered, meaning all you have to do is torque the screws correctly and these rings won’t damage your riflescope’s tube. They’re also compatible with Picatinny and Weaver®-style rails.
30mm Sport Riflescope Rings Available in Low (.80″), Medium (.90″), High (1.1″), and Extra High (1.5″)
MAP: $39.99 | MSRP: $49.99
1″ Sport Riflescope Rings Available in Low (.80″), Medium (.90″), High (1.1″), and Extra High (1.5″)
MAP: $39.99 | MSRP: $49.99
For a detailed list of technical specifications, frequently asked questions, and high-resolution images, check out the
Vortex® New Product Portal.

To see more from Vortex®, visit VortexOptics.com


About Vortex®: Your desire to be your best fuels our promise to provide nothing short of exceptional performance, unmatched service, and memorable experiences. The way we see it, your success is our success.
Welcome to Vortex Nation™.

1 Vortex Drive, Barneveld, WI, 53507

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A $199 Level IV Plate?

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The ASA has been making big waves…

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The American Suppressor Association is delivering real results in the fight for your suppressor rights.
Thanks to relentless advocacy, the ASA has successfully achieved two major wins for law-abiding suppressor owners:

  1. The $200 NFA tax was removed – a massive step toward ending the unconstitutional restrictions of the National Firearms Act.
  2. NFA examiners went back to work during the government shutdown – keeping transfers moving and preventing costly delays for consumers.

To keep that momentum the ASA has additionally filed two landmark lawsuits.
Joining forces with leading Second Amendment groups, and companies like SilencerCo, to challenge the unconstitutional National Firearms Act and fight to remove suppressors from its outdated restrictions.
By entering the Thanksgiveaway Raffle, you’re not only standing up for your Second Amendment rights, you also have a chance to win a
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Have a question? Feel free to contact our customer service center via email at info@silencerco.com or call us at 801.417.5384. To opt out, click unsubscribe below.

SilencerCo, 5511 S 6055 W, West Valley City, UT 84118, United States

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Santa-Approved Gift Guide

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Now Holstering for S&W Bodyguard 2.0!

Alien Gear Holsters Homepage

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or call (208) 215-2046

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NSSF Files Amicus Brief Supporting Challenge to Vermont’s 72-Hour ‘Cooling Off’ Waiting Period

NSSF

November 19, 2025

NSSF Files Amicus Brief Supporting Challenge to Vermont’s 72-Hour ‘Cooling Off’ Waiting Period 

WASHINGTON, D.C. — NSSF®, The Firearm Industry Trade Association, filed an amicus brief with the U.S. Court of Appeals for the Second Circuit in support of plaintiffs challenging Vermont’s mandatory 72-hour “cooling off” waiting period when lawfully purchasing a firearm. NSSF argues that nothing in the nation’s history or tradition supports delaying a law-abiding citizen from exercising their Second Amendment rights when legally purchasing a firearm.

The challenge to Vermont’s law, Vermont Federation of Sportsmen’s Clubs, Inc., v. Birmingham, is pending before the Second Circuit. NSSF’s amicus brief was filed on Tuesday.

“NSSF has long held that these mandatory waiting period laws are unconstitutional. Simply, rights delayed are rights denied,” explained Lawrence G. Keane, NSSF Senior Vice President & General Counsel. “The U.S. Court of Appeals for the Tenth Circuit found that New Mexico’s similar law requiring a mandatory waiting period when purchasing a firearm violated the Second Amendment. NSSF also supported a challenge to a similar 72-hour waiting period law in Maine, which is preliminarily enjoined pending a decision by the U.S. Court of Appeals for the First Circuit. This is the same question before the Second Circuit.”

Firearms sold at retail are required to be transferred only upon the purchaser completing and signing a Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) Form 4473, attesting that the purchaser (or transferee) is not prohibited from possessing a firearm and is the true intended recipient of that firearm. The purchaser must also be subject to an FBI National Instant Background Check System (NICS) verification that there are no records of prohibiting factors that would bar that individual from taking possession of a legally purchased firearm.

Vermont’s law requiring a mandatory 72-hour “cooling off” waiting period to take possession of a lawfully purchased firearm denies citizens facing credible threats against their safety or lives the ability to defend themselves. Vermont’s answer that those facing such risks is that those individuals should purchase guns before the need arises. This response denies reality. No other right, protected by the U.S. Constitution, is purposefully delayed by Vermont law.

NSSF’s amicus brief references both the U.S. Supreme Court’s Bruen and McDonald decisions, when it argues, “Any other conclusion would turn the Second Amendment into a ‘second-class right, subject to an entirely different body of rules than the Bill of Rights guarantees.’”



About NSSF

NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.


National Shooting Sports Foundation | 6 Corporate Drive | Shelton, CT 06484 US

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With Code – 15% OFF Cold Weather Mid-Range Carbine

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603-610-3400
sigsaueracademy.com


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EARLY BLACK FRIDAY DEAL: $650 Off Select BDX Scope/Rangefinder Kits

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NSSF’s Project ChildSafe and Local Leaders Launch "Project ChildSafe Salt Lake" to Promote Firearm Safety

NSSF

November 19, 2025

NSSF’s Project ChildSafe and Local Leaders Launch “Project ChildSafe Salt Lake” to Promote Firearm Safety

NSSF and partners to distribute over 2,000 free gun locks to Utah residents to encourage secure firearm storage and help prevent accidents

SALT LAKE CITY– NSSF®, The Firearm Industry Trade Association, and its Project ChildSafe® program today announced the launch of “Project ChildSafe Salt Lake” in collaboration with Salt Lake City Police Department, Salt Lake County Sheriff’s Office, South Salt Lake Police Department, West Jordan Police Department, Murray City Police Department and Utah Department of Natural Resources Division of Law Enforcement as well as various local leaders and organizations. The comprehensive metro-area initiative aims to promote responsible firearm ownership and secure firearm storage practices across the community to prevent accidents, thefts and misuse, including suicide.

“Secure storage – including the use of gun locks – is the best way to help prevent firearm-related accidents, misuse and suicides. That’s why Project ChildSafe was formed over 26 years ago, and why we’re in Salt Lake City today,” said Joe Bartozzi, NSSF President and CEO. “We’re grateful to work alongside so many law enforcement and community partners to distribute over two-thousand gun locks and educational resources across the Salt Lake area to help make our families and communities safer.”

“The Salt Lake City Police Department is working every day to serve our community and make it safer,” said Chief Brian Redd. “Our partnership with Project ChildSafe and other community leaders is part of this important effort to reduce gun accidents, misuse and fatalities.”

During a press conference at the Utah Department of Public Safety, Bureau of Criminal Identification office, officials and local leaders from Salt Lake City, Salt Lake County, South Salt Lake, West Jordan and West Valley gathered to emphasize the importance of simple, everyday actions gun owners can take to help prevent firearm-related accidents, thefts and suicides. In addition to the press conference, local partners have created 12 gun lock distribution events at local sites throughout the community, allowing Salt Lake residents to pick up free Project ChildSafe cable locks and learn about other secure storage devices, no questions asked.

“Our department is honored to join Project ChildSafe and other Salt Lake area partners in promoting gun safety and secure storage in our communities,” said South Salt Lake Chief of Police Danielle Croyle. “Every firearm fatality is a tragedy, and storing firearms properly – with a gun lock, gun safe or secure storage device for vehicles – is one simple way we can all save lives.”

Project ChildSafe Focus Communities is a nationwide program of the NSSF, focused on promoting responsible firearm ownership and storage. The program works closely with local leaders and organizations to address each community’s unique needs and help spread firearm safety messages through trusted local channels.

Project ChildSafe Salt Lake law enforcement and local leaders include:

  • Salt Lake City Police Department
  • Salt Lake County Sheriff’s Office
  • South Salt Lake Police Department
  • West Jordan Police Department
  • Murray City Police Department
  • Utah Department of Natural Resources Division of Law Enforcement
  • Salt Lake County Mayor Jenny Wilson
  • South Salt Lake Mayor Cherie Wood
  • Murray City Mayor Brett Hales

Additional community partners include:

  • AFSP – Utah Chapter
  • Armed Women of America – Utah Chapter
  • A Girl and a Gun – Utah Chapter
  • Legacy Shooting Center
  • Utah Shooting Sports Council
  • Women for Gun Rights – Utah Chapter

NSSF’s Project ChildSafe has delivered more than 2,000 cable gun locks and educational resources to local partners for distribution among Salt Lake residents at no cost. A digital and outdoor advertising campaign will also run throughout the county, providing residents with information on where to obtain free gun locks and emphasizing the importance of secure firearm storage.

For more information on Project ChildSafe Communities and how to get involved, visit projectchildsafe.org.

About Project ChildSafe

NSSF, The Firearm Industry Trade Association, launched Project ChildSafe in 1999 (originally as Project HomeSafe). Since 1999, the program has provided more than 41 million free firearm safety kits and gun locks to firearm owners in all 50 states through partnerships with thousands of law enforcement agencies across the country. That’s in addition to the more than 70 million free locking devices manufacturers have included, and continue to include, with new firearms sold since 1998. While helping to prevent accidents among children is a focus, Project ChildSafe is intended to help adults practice greater firearm safety and secure storage in the home. More information is available at projectchildsafe.org.

About NSSF

NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.


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EXTREMA RATIO: THE GAME OF SIX

EXTREMA RATIO

THE GAME OF SIX - Holiday Equipment Series

EXTREMA RATIO

extremaratio.com
extremaratiousa.com

Extrema Ratio S.R.L. Via Traversa delle Ripalte 72/74/76/78 – 59100 PRATO – Italy –  info@extremaratio.com

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TAG Precision Selects Chevalier Advertising

TAG Precision Selects Chevalier Advertising as Agency of Record

Dallas, TX – TAG Precision today announced the appointment of Chevalier Advertising as its Agency of Record for public relations, media relations, affiliate marketing and influencer/content-creator partnerships. Chevalier Advertising will lead TAG Precision’s brand communications initiatives to expand visibility and engagement across the shooting sports, tactical and professional markets.

TAG Precision produces American-made, precision-machined fiber-optic handgun sights engineered for strength, performance and reliability. Built from billet steel and manufactured in-house, TAG Precision sights feature the company’s patented FiberLok™ system, enabling shooters to remove and replace its highly durable fiber optic inserts in seconds for customizable visibility under changing conditions. The system delivers enhanced brightness and durability without the melting or compression methods used elsewhere in the industry. Designed for competitive shooters, firearms enthusiasts and professional users, TAG Precision sights prioritize precision, clarity and lasting confidence.

Chevalier Advertising brings over 50 years of proven category expertise in the hunting, shooting, military and law-enforcement arenas. Established in 1953, the agency specializes exclusively in brands that serve the outdoor and tactical markets—delivering strategic campaigns, media relationships, ambassador partnerships and content development grounded in authentic industry experience.

Chevalier Advertising will lead:

  • Strategic media outreach and earned-media placement
  • Influencer, creator and ambassador partnership programs
  • Digital and social content strategy and execution
  • Brand messaging and product storytelling

Public-relations support for product launches and industry events

“As we continue to expand, it is important to work with partners who understand not only the technical side of our product, but also the culture and community behind it,” said Jordon Musser, Chief Operating Officer at TAG Precision. “Chevalier Advertising has long been a trusted voice in the shooting and tactical markets. Their experience and relationships will help us tell our story, strengthen our presence and reach the audiences who rely on gear that performs.”

“We are excited to partner with TAG Precision,” said Greg Chevalier, President of Chevalier Advertising. “Their commitment to American manufacturing, their focus on premium materials and their attention to shooter-driven functionality aligns perfectly with the values of the shooting community. We look forward to helping expand their reach and supporting the continued growth of their brand.”

This partnership reflects a shared commitment to elevating product performance, communicating authentic innovation and serving shooters who demand quality without compromise.

About Tag Precision:

TAG Precision sets a new standard in handgun‑sight innovation by manufacturing in‑house premium billet‑steel sights with precision and durability in mind. Its patented FiberLok™ system allows shooters to remove and replace fiber‑optic inserts in seconds—unlike the traditional “melt and mushroom” method—delivering brighter visibility, greater durability and true customization. Whether you’re a competitive shooter, firearms enthusiast or professional user, TAG Precision offers a superior experience built on innovation, precision and uncompromising quality.

About Chevalier Advertising:

Chevalier Advertising, Inc. is a full-service marketing and public relations agency with over 70 years of experience serving clients in the outdoor, hunting, shooting sports, and tactical industries. From brand strategy and media planning to creative development and digital marketing, Chevalier Advertising delivers innovative, results-driven campaigns that help brands thrive. Learn more at www.chevalier-adv.com.

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Big Deals Drop This Friday

Springfield Armory

EARLY BLACK FRIDAY—Be First in Line for Our Biggest Sale of the Year. 20% OFF Sitewide* - SHOP NOW

Exclusive deals drop Friday
—but you’re getting the early intel now.

Spend over $250, 25% OFF your total order.*

Spend over $400, 30% OFF your total order.*

BROWSE STORE

* S O M E   E X C L U S I O N S   A P P L Y .

Springfield Armory 650 Weber Drive Geneseo, IL 61254

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60% OFF this BFG Sling + Limited Edition VCAS Frogskin Camo

Blue Force Gear Logo

SMG Sling

BUY NOW

60% OFF

GMT Sling®, Wolf Gray with 1″ Webbing

Our biggest event of the season is now open to all, and our insider discount code is still good: use BFGinsider for an extra 5% OFF as our thanks for being part of the BFG community. The GMT Sling in Wolf Gray with 1″ webbing is marked down an incredible 60% OFF, and the Limited Edition Frogskin Camo VCAS Sling has just been released.

SHOP GMT SLING® v SHOP ALL DEALS

STOCK IS RUNNING LOW

LIMITED EDITION VCAS™ FROGSKIN CAMO SLING

Limited Edition Frogskin Camo VCAS Sling

SHOP FROGSKIN

BFG Customer Appreciation Day

Contact Us

Corporate Office
166 Pine Barren Rd.
Pooler, GA 31322

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Built for the Mission: CamelBak® Military Packs

CamelBak US

Tactical and Military | CamelBak

Mission Critical Performance

From single- to multi-day missions, CamelBak® military-spec hydration solutions deliver storage, comfort, and capability to ensure you stay light and maneuverable in the most demanding situations. Designed for the military, they provide mission-critical hydration and efficient organization so you can bug out or go in with confidence.

GET TACTICAL

BFM™ 100oz Mil Spec Crux

BFM™ 100oz Mil Spec Crux

M.U.L.E.® 100oz Mil Spec Crux


M.U.L.E.® 100oz Mil Spec Crux

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VIP FREE SHIPPING
Exclusive free standard shipping (a $10 value) available only through creation of online account or logging into existing online account for VIP members. Login to activate free shipping. Add qualifying product(s) to your shopping cart. Free standard shipping will apply to order. Additional charges may apply if you choose faster delivery and/or alternative destinations. All applicable duties and taxes will be paid by the package recipient. Previous purchases do not apply. The offer may not be combined with any other shipping offer. The offer is subject to availability and CamelBak reserves the right to change or withdraw the offer at any time without prior notice.


CamelBak

16752 Armstrong Ave. Irvine, CA 92606

 Contact Us

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