From the leader in ammunition innovation, Winchester introduces the 400 Legend, a new straight-walled cartridge with superior ballistics for both hunters and sport shooters.


Winchester Introduces New 400 Legend Straight-Walled Cartridge
EAST ALTON, IL (April 13, 2023) — From the leader in ammunition innovation, Winchester introduces the 400 Legend, a new straight-walled cartridge with superior ballistics for both hunters and sport shooters. The 400 Legend ballistics make it an optimum choice for any hunter that wants a cartridge with moderate recoil and excellent terminal performance, particularly in hunting situations within 300 yards.
The straight-walled design of the 400 Legend qualifies it for use in several states that restrict bottle-necked cartridges for hunting. This heavy-hitting cartridge is optimum for deer, pig, black bear, and other big game with significant advantages in ballistics performance, recoil and penetration.
400 Legend Features & Benefits—
Similar Energy as 450 Bushmaster with 20% Less Recoil
Over 20% More Energy than the 30-30 Winchester and 25% More Energy than 350 Legend, with Greater Penetration
100% More Energy than a 12-Gauge Slug at 100 Yards
55% Less Recoil than a 12-Gauge Slug
*Winchester Power Point bullet used to generate all data
“As the leader in cartridge development, the 400 Legend is a testament to our Winchester team that continues to prioritize innovative products and our world-renowned brand,” said Ben Frank, senior product manager for Winchester Ammunition. “Our recent successes in the development of the 6.8 Western and 350 Legend demonstrates our ability to offer hunters and sport shooters tremendous value. Our legacy in manufacturing high-quality products with improved ballistics is unrivaled.”
Winchester 400 Legend ammunition will begin shipping in July; and 400 Legend chambered rifles will be offered in the coming year from: Mossberg, Ruger, Savage Arms, Winchester Repeating Arms, CMMG, and more.
To learn more about the 400 Legend visit www.winchester.com or https://youtu.be/WJEK7KUsLd8.
About Winchester Ammunition
Winchester is the largest small caliber ammunition enterprise in the world and the leader in delivering innovative ammunition products to hunters, sport shooters, law enforcement and the U.S. Warfighter. The 157-year-old Winchester brand is built on integrity, hard work and a deep focus on its loyal customers. Learn more about Winchester by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.
Winchester: Committed to Safe, Legal and Responsible Firearm Use
As a global leader in the shooting sports and hunting industry, and a brand of 157 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care and Project ChildSafe. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
About Gun Owners Care
Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.
Winchester Ammunition
600 Powder Mill Road
East Alton, IL 62024












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