AMERICAN MADE BULLET RESISTANT PRODUCTS
SOFT ARMOR VESTS PLATE CARRIERS
National Body Armor, 10801 Starkey Road Suite 104, #237
Seminole, Florida 33777, US
AMERICAN MADE BULLET RESISTANT PRODUCTS
SOFT ARMOR VESTS PLATE CARRIERS
National Body Armor, 10801 Starkey Road Suite 104, #237
Seminole, Florida 33777, US

OPTIC PLATES | OPTICS | RIFLE ACCESSORIES | SLIDE SERVICES
C&H Precision
55 Mustang Ct Richmond Hill, GA
The Air Venturi team is thrilled to connect with you in person at SHOT Show 2026! We’re gearing up to showcase an exciting lineup of new products and innovations designed to boost your sales and bring the best gear to your customers.
Stop by Booth #72233 to explore what’s in store for 2026 – we can’t wait to see you there!
For more information contact your sales rep:
Call us at: 216-292-2570 – or your Outtech Sales Rep
Want to text us?
Text 216-250-8876 to get instant answers!
Air Venturi
5135 Naiman Parkway
44139 Solon Ohio
Visit the SIG SAUER Experience Center to Explore the Latest Products and Top Brands!
This month’s featured products:
Suppressors and Short Barreled Rifles
No More $200 Tax Stamp!
Great news for NFA buyers! The $200 tax stamp fee is no longer required on suppressors and short barrel rifles.
MODX-9
SLH300TI-QD


SIG MCX-RATTLER SBR

If you’ve been considering adding a suppressor or SBR to your collection, now is the perfect time. Stop by the SIG Experience Center to learn more about this free tax stamp opportunity and explore our current selection.

Have product questions? Stop in or email us at secinfo@sigsauer.com
Flagship Store Hours: Monday-Sunday, 8am-7:30pm
SIG SAUER Shooting Center Hours: Monday – Sunday, 8am-7:30pm
Coffee Shop: Thursday – Monday, 8am-4pm
SIG SAUER Academy
231 Exeter Road Epping, NH 03042
603-610-3400
sigsaueracademy.com
New for 2026, Simplicity Refined for Match Day Demands: The Holosun 407COMP

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City of Industry, CA (January 15, 2026) – Holosun’s competition-focused optics have continually emphasized clarity, speed, and a shooter-first approach to visual performance. The new 407COMP extends that commitment by offering a simplified, highly visible aiming point inside a broad competition-ready window. It is built for shooters who value consistency over configuration, seeking a sight that places the focus squarely on the stage, movement, and execution. With a wide 1.1 × 0.87-inch window and a clean 6 MOA dot, the 407COMP gives competitors a stable, repeatable visual anchor that supports fast splits and quick transitions without unnecessary complexity.
At the center of the design is that 6 MOA dot, chosen for how naturally it draws the eye during rapid-fire strings. Larger dots provide immediate acquisition from the holster and help shooters maintain visual contact throughout recoil, especially when moving between targets or engaging steel. Combined with the expanded viewing area, the dot’s size supports a more forgiving sight picture, whether the shooter is entering a position at speed or stabilizing for a partial-target shot. The optic remains focused on delivering a single, consistent visual reference that remains stable and unchanging throughout the stage flow.
Durability remains a defining feature of Holosun’s competition lineup, and the 407COMP continues that trend with a 7075-T6 aluminum housing designed to withstand repeated slide cycling and high-volume training. Despite its robust construction, the optic maintains a lightweight feel on the gun, weighing just 1.7 ounces, while retaining compatibility through the familiar RMR footprint. Its performance-oriented window, paired with Holosun’s Shake Awake™ technology and reticle memory function, ensures the dot is active and exactly where the shooter expects it to be, even after periods of rest between stages or during long match days.
Power management supports reliability just as intentionally. A side-mounted CR1632 battery provides up to 50,000 hours of runtime, allowing shooters to enjoy extended use without the need for frequent battery changes. The brightness system, with eight daylight settings and two night-vision settings, offers control in varied environments, from bright outdoor bays to indoor ranges with mixed lighting. Together, these elements present a simple yet effective optic built for competitors who want dependability and clarity without unnecessary features diverting attention from the course of fire.
The 407COMP expands Holosun’s 2026 lineup with a model that represents the power of restraint, purpose-built for shooters who prefer a single, bold reference point supported by a wide, stable viewing window. It complements the more feature-rich optics in the series by offering a streamlined interface that caters to performance, consistency, and confidence at high speeds.
Holosun Technologies, Inc., located in City of Industry, California, is committed to creating innovative optic and laser/IR technologies that benefit a broad range of shooting, hunting, law enforcement and professional needs. Using the quality manufacturing standards demanded by some of the best-known optics brands in the world, with a wide range of affordable options, Holosun is at the forefront of development of new sight technologies. Key innovations include Shake Awake Technology™, 50,000-hour battery life, Solar FailSafe™, Multiple Reticle System™
(MRS), Super Green LED, and IR/Laser units that utilize the most recent advancements in laser and LED technology. At Holosun, we pride ourselves on providing cutting-edge equipment at a competitive price that astounds the competition and the end-user.![]()
For more information, please visit www.holosun.com

January 15, 2026
NSSF Releases Most Recent Firearm Production Figures

Over 32 million Modern Sporting Rifles in Circulation
WASHINGTON, D.C. — NSSF®, The Firearm Industry Trade Association, released the Firearm Production in the United States including the Firearm Import and Export Data 2025 Edition (reporting 2023 data) to its members. The report compiles the most up-to-date information based on data sourced from the Bureau of Alcohol, Tobacco, Firearms and Explosives’ (ATF’s) Annual Firearms Manufacturing and Export Reports (AFMER).
The report is available free to members by logging into the NSSF Member Portal here.
Key findings for public release showed:

“This report reflects what we witnessed in 2023, as background checks drifted down from the astronomically high peaks that started in 2020. American firearm manufacturers adjusted their production schedules and continued to deliver the highest quality firearms for law-abiding Americans,” said NSSF President and CEO Joe Bartozzi. “This is indicative of the resilience of the U.S. firearm manufacturing sector and the U.S. firearm sales markets and the continuing demand signal for Americans who choose to exercise their Second Amendment rights. The data continues to show that the Modern Sporting Rifle is the most popular centerfire rifle sold in America today with over 32 million in circulation and being used for lawful purposes every day. The continued popularity of handguns demonstrates a strong interest by Americans to protect themselves and their homes, and to participate in the recreational shooting sports.”
About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.
National Shooting Sports Foundation | 6 Corporate Drive | Shelton, CT 06484 US
New for 2026, A Reimagined Core for Duty and Carry Optics: The Holosun 407C-X3 & 507C-X3
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City of Industry, CA (January 15, 2026) – The 407C and 507C platforms have long been two of Holosun’s most widely adopted pistol optics, trusted by concealed carriers, duty users, and enthusiasts who value durability and proven performance. For 2026, the new X3 generation refines these foundations with modernized housing, enhanced light-sensing behavior, and improved forward-facing photodiode placement designed to keep each optic responsive as lighting conditions shift. The result is a pair of sights that stay familiar in feel while delivering a cleaner, more consistent presentation on the slide.
The 507C-X3 continues to offer Holosun’s well-known Multi-Reticle System, allowing shooters to select a 2 MOA dot, a 32 MOA circle, or the combined circle-dot for broader versatility. That adaptability helps tailor the optic to specialized roles, precision on demand with the dot alone, or enhanced speed and visibility under recoil with the circle-dot. The 407C-X3, by contrast, favors simplicity with a crisp 2 MOA dot, making it well-suited for users who prefer a precise and uncluttered aiming point. Both models benefit from improved lens geometry and a refined window presentation, which facilitates faster, more confident alignment.
Durability and footprint compatibility remain central to both optics. Constructed from 7075-T6 aluminum, the X3 housings are engineered for repeated slide cycling and environmental exposure. The familiar 0.91 × 0.67-inch window returns, providing shooters with a stable viewing area that strikes a balance between precision and situational awareness. Each optic mounts using the RMR-style footprint, making them compatible with a broad range of pistols and duty holsters without modification. Holosun’s Solar Failsafe™ system also remains part of the 507C-X3 architecture, ensuring continued operation even when the battery is depleted.
Power management has been refined for real-world reliability. A side-loading CR1632 battery drives both optics, supporting up to 50,000 hours of runtime depending on brightness settings and reticle choice. Holosun’s Shake Awake™ technology and reticle memory ensure the sight activates and resumes its last setting when movement is detected, an essential feature for concealed carry and duty use where readiness is paramount. The inclusion of a forward-facing photodiode helps maintain proper reticle brightness when transitioning between shadowed areas, bright daylight, or mixed indoor lighting.
Together, the 407C-X3 and 507C-X3 represent a streamlined modernization of two of Holosun’s most trusted optics. They retain the familiarity and reliability that made the series a mainstay, while incorporating subtle yet meaningful updates that enhance daily usability, optical consistency, and shooter confidence across various environments.
Holosun Technologies, Inc., located in City of Industry, California, is committed to creating innovative optic and laser/IR technologies that benefit a broad range of shooting, hunting, law enforcement and professional needs. Using the quality manufacturing standards emanded by some of the best-known optics brands in the world, with a wide range of affordable options, Holosun is at the forefront of development of new sight technologies. Key innovations include Shake Awake Technology™, 50,000-hour battery life, Solar FailSafe™, Multiple Reticle System™
(MRS), Super Green LED, and IR/Laser units that utilize the most recent advancements in laser and LED technology. At Holosun, we pride ourselves on providing cutting-edge equipment at a competitive price that astounds the competition and the end-user.![]()
For more information, please visit www.holosun.com
The Safariland Group | 1.800.347.1200
ONTARIO HQ
4700 Airport Drive
Ontario, CA 91761
JACKSONVILLE HQ
13386 International Parkway
Jacksonville, FL 32218
Ideal Valentine’s Day Gifts!
With the arrival of the new year comes fresh ROSE apparel. Guys, these make for great Valentine’s Day gifts! Stay cozy this winter with all-new ROSE hoodies, hats, and tees. Get yours today while supplies last!
Now Available!
ROSE Everyday Fanny Pack by VERTX
The ROSE Everyday Fanny Pack is the latest addition to your everyday carry (EDC). This new design continues the sleek, discrete appearance to conceal your firearm and everyday essentials with some new features from the latest model. The 2.1 features a new micro rapid access tab, 2-way zippers on the front pocket, stronger material used for the adjustable belt strap, a more finished interior, and an included Holster-retention accessory.
New ROSE Hoodies
ROSE WOMEN’S QUARTER ZIP – CHARCOAL
ROSE WOMEN’S HOODIE – BLACK
ROSE WOMEN’S HOODIE – SAGE
ROSE WOMEN’S ZIP UP HOODIE – BLACK
ROSE WOMEN’S CREWNECK- CHARCOAL
New ROSE Tees
ROSE MARK WOMEN’S CROPPED T-SHIRT – BLACK
ROSE MARK WOMEN’S CROPPED T-SHIRT – LATTE
ROSE WOMEN’S BOXY T-SHIRT – BLACK
ROSE WOMEN’S BOXY T-SHIRT – BLUSH
ROSE WOMEN’S BOXY T-SHIRT – PORCELAIN
ROSE WOMEN’S BOXY T-SHIRT – SLATE
ROSE WOMEN’S CROPPED T-SHIRT – SAGE
ROSE MARK WOMEN’S T-SHIRT – PORCELAIN
New ROSE Tanks & Hats
ROSE WOMEN’S TANK TOP – WHITE
ROSE WOMEN’S TANK TOP – BLACK
ROSE CLASSIC HAT – BLACK
ROSE DIGITAL CAMO HAT
SIG SAUER 72 PEASE BLVD NEWINGTON, New Hampshire 03801
Laser Ammo is debuting a new wave of innovative technology focused on elevating the training experience. Our upcoming releases are built to increase realism and engagement, giving you more ways to train, respond, and perform under pressure.
From customizable active shooter simulations to immersive gameplay, the newest Smokeless Range® Add-Ons offer even more versatility for professional training and skill development.
For those attending this year’s SHOT Show in Las Vegas, stop by the Laser Ammo booths (14042, or 20012 for LE) to get the first look. Experience these new add-ons firsthand and to see how the Smokeless Range® continues to redefine what’s possible in training.

Take full control of your training with this law enforcement focused Smokeless Range® Add-on. Hogan’s Alley includes a custom scenario builder using an intuitive room editor, a character library to replicate real-world challenges, and the ability to design tactical movements. Create and customize realistic active shooter training by building environments that match your specific training criteria, then review every move with frame-by-frame debriefs.
Training has never been this intense or this fun.

Step into the next generation of gameplay with the debut title in our new Pro Line series. Built entirely on the Unreal Engine, Terminal Z offers amazing visuals. This zombie-infested urban nightmare delivers photorealistic environments and fluid animation, where the only mission is to escape the dead and make it out alive.
These products will soon be available and you’re not going to want to miss it. Be on the lookout for more to come!
EXPLORE AVAILABLE SMOKELESS RANGE ADD-ONS
TRAINING LASERS TRAINING GUNS SIMULATORS + TARGETS
TACTICAL TRAINING LASERAMMO.COM • FIND YOUR RANGE!
516-858-1262 • PO BOX 222017 GREAT NECK, NY11022
We’re heading to SHOT Show in Las Vegas from January 20-23 and bringing a TON of new exciting products!
Come see us at Booth #14838 to experience our all-new product lineup for 2026, including new Handgun Grips, Knives, Magazine Base Pads, Youth Rifle Stocks, Tactical Components, Less Lethal Products and more! Click the link below to check out What’s New at Hogue and see what’s in store for the show this year.
Contact Us
Terms & Conditions
Privacy Policy
Hogue, Inc.
PO Box 91360, Henderson, NV 89009


Ruger Precision Rifle Bolt Tool
$22.50
Model 700® Quick Action Brush
$46.00
Bore Obstruction Rod Kit
$146.00
Archery Field Toolkit
$160.00
Model 700® Toolkit
$332.00
Pro Armorer’s Toolkit
$1,700.00



Fix It Sticks 4021 N. Ravenswood Ave. Suite A Chicago, IL 60613


We’re pulling the curtain back… just a little.
This January, Meprolight® is unveiling a brand-new product at SHOT SHOW.
You won’t see it yet, but here’s what we can tell you:
• Made in the USA — a first for Meprolight®
• Powered by Tritium — built for uncompromising performance
But here’s where it gets interesting.

Every purchase made on Meprolight.com this January and February will be automatically entered for a chance to win this mystery product before it officially launches.
• Five Winners will be Selected
• Winners will be Contacted in March
Train. Prepare. Upgrade your setup.
You might be one of the first in the world to own what’s next.
*Entry officially closes February 28, 2026
Meprolight USA
1485 Mountain Road, Andersonville, TN 37705
717-985-4488
meprolight.com • marketing@meprolight.us


SHOT Show is almost here, and we’re fired up to be back in Vegas!
If you’re heading to the show this year, make sure to swing by and see us at our new booth location – Booth 10718. We’ll be there all week, talking shop, showing off what we’ve been working on, and catching up with friends old and new.
We can’t wait to see everyone in Vegas and kick off another great SHOT Show together.
2120 Northpark Drive Centralia, WA 98531



Winchester® Ammunition and White Flyer® Targets to Attend 2026 SHOT Show
CLAYTON, MO (January 15, 2026) — Winchester® Ammunition and White Flyer® Targets return to the SHOT Show in 2026 with an incredible assortment of new products including premium centerfire rifle, shotshell, and rimfire offerings, expanded offerings in existing product lines, and its USA 250th Anniversary commemorative ammunition series.
Winchester Ammunition and its licensed products, along with White Flyer Targets will be showcased in booth 11831, providing media and industry attendees a legendary experience with America’s most storied brands.
Winchester Ammunition celebrates 160 years of legendary excellence in 2026. Since 1866, Winchester has remained at the forefront of engineering excellence and new technology in the development of products for hunters and sport shooters throughout the world.
Stay tuned January 19 – 24 for all new launches and information about 2026 Winchester Ammunition new products on Instagram, Facebook, X, and Winchester.com.
Winchester is the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement, and the largest supplier to the U.S. military. The legendary Winchester® brand, with its 160-year history, is founded on principles of integrity, hard work, and a strong commitment to its loyal customers. As a division of Olin Corporation, Winchester shares Olin’s purpose to deliver materials and solutions that enhance and protect lives. Learn more about Winchester and the responsible use of its products by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.
As a global leader in the shooting sports and hunting industry, and a brand of 160 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.
Winchester Ammunition
600 Powder Mill Road
East Alton, IL 62024


Global Ordnance 2150 Whitfield Avenue Sarasota, Florida 34243
We offer flat rate $14.95 shipping to CONUS.
CONUS SHIPPING ONLY, NO ALASKA, NO HAWAII, NO PO BOXES.
ALL LOCAL STATE AND FEDERAL REGS APPLY.
YES! It is in-stock here in our warehouse in Sarasota.
We accept Visa, MasterCard and American Express and provide you with
full tracking on your shipment.
Got Questions? Please give our commercial customer support a call at
941-549-8388 ext 111
or email us at sales@globalordnance.com
We are available via phone Monday-Friday from 9am until 5pm EST.
Global Ordnance, LLC.


VECTOR GEN 3 ARCTIC DELTA
NEW FACTORY CERAKOTE® CAMO FINISH NOW AVAILABLE
Chesapeake, Virginia, USA – January 13,—KRISS USA is pleased to announce that the KRISS Vector Gen 3 is now available in Arctic Delta. Expanding the Delta camo family, this custom factory Cerakote® pattern features angular, delta-inspired shapes layered across a high-contrast mix of snow whites, pale grays, and deeper slate tones.
The geometric, multi-layer layout balances concealment with visual contrast, breaking up the firearm’s outline against snow, stone, and overcast terrain while still emphasizing the Vector’s aggressive, modern profile. The icy palette keeps the look clean and modern while the layered geometry disrupts the outline at distance.
Pricing and configuration details may vary by region. For purchasing information, consumers should contact their local dealer or visit kriss-usa.com to find a dealer in their area.
ONLINE STORE | SUPPORT | CONTACT US
KRISS USA | 912 Corporate Lane | Chesapeake VA 23320 USA
Click Here To Reserve Your Spot!
Our Contact Information
Special Forces Trust
677 S Bennett Street
Southern Pines, NC 28387
910-725-7034
https://sftrust.org
PWS Drop: Kodiak Brown Limited Editions
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Boise, ID (January 14, 2026) – Primary Weapons Systems (PWS) presents a distinctive option for shooters who value form and function. The Kodiak Brown limited drop offers a small-batch, factory-applied anodized finish across several complete rifle systems and uppers, combining refined aesthetics with the performance standards PWS customers expect.
Kodiak Brown is a proprietary PWS anodize developed to provide a premium appearance that stands apart from standard black anodizing and typical Cerakote finishes. Produced in limited quantities, these Kodiak Brown systems are designed for collectors, holiday shoppers, and dedicated shooters who want a firearm that stands out while remaining true to PWS engineering and quality controls.
This year’s drop includes three curated offerings. The MK111 MOD 2 Kodiak Brown SBR features an 11.85-inch barrel, carbine gas system, and a 1:8 twist rate, configured with the FRC 2 Port muzzle device. Compact, agile, and purpose-built, this SBR appeals to users prioritizing maneuverability and modern duty-spec performance.
The MK114 MOD 2 Pinned Rifle Kodiak Brown edition offers a compliant and compact rifle platform, featuring an 11.85-inch barrel, carbine gas system, and a 1:8 twist rate, paired with the FRC 2 Port muzzle device. This configuration offers shooters a versatile and ergonomic platform that combines the handling of a short-barreled rifle with a rifle-style profile.
For builders focused on close-quarters or suppressed setups, the MK109 Mod 1 Upper Receiver Kodiak Brown edition is chambered in .300 Blackout, featuring a 9-inch barrel, 1:6 twist rate, and a pistol-length gas system. Outfitted with the FRC 2 Port muzzle device, this upper is tailored for powerful short-barrel applications and optimized for suppressed performance.
Each Kodiak Brown unit is built to PWS tolerances and inspected to ensure fit, finish, and function meet company standards. Offered only while supplies last, these limited releases bring seasonal exclusivity to the PWS lineup of mission-ready rifles and components.
For more information on the Kodiak Brown Limited Drop, including specifications and availability, visit primaryweapons.com.
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About Primary Weapons Systems
Primary Weapons Systems, Inc. (PWS) is a federally licensed firearms manufacturer based in Boise, Idaho, specializing in tactical and sporting rifles and accessories. We machine our components in-house on state-of-the-art CNC equipment and source any additional parts from trusted, top-tier partners. As a company of shooters—from machining and assembly to quality control and support—we build products that are both highly functional and visually refined. Our mission is to deliver exceptional quality and customer service to shooters, sportsmen, military, and law enforcement at a fair, competitive price. We value long-term customer relationships and welcome direct feedback by phone or email.
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For more information, visit www.primaryweapons.com
New for 2026, Scaled Optics for a Modern Rifle Environment: The Holosun AEMS MACRO, MICRO & MICRO SAR

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City of Industry, CA (January 14, 2026) – The AEMS line has consistently challenged the idea that a rifle optic must be large to feel spacious. For 2026, Holosun expands that concept with a three-model family: AEMS MACRO, AEMS MICRO, and AEMS MICRO SAR, each scaled to match different rifle roles without compromising durability or visual clarity. Instead of offering one optic and forcing shooters to adapt to it, this lineup provides proportional solutions: a wide, confident sight picture in the MACRO, a compact, agile footprint in the MICRO, and a structured alignment reticle in the MICRO SAR. Together, they deliver a range of visual architectures built on the same engineering foundation.
The AEMS MACRO anchors the family with the largest field of view. Its 2 MOA dot and 32 MOA circle reticle is engineered for shooters who rely on broad spatial awareness and rapid orientation. The large window feels natural during fast transitions, allowing the dot to remain accessible through recoil and movement without visually overwhelming the shooter. For competition or duty pistols, PCCs, carbines, and rifles where speed and openness matter most, the MACRO provides an unusually generous sight picture for an optic in this size class with superior chassis protection.
The AEMS MICRO prioritizes footprint and agility. It retains a clean glass presentation but compresses the housing for platforms where weight, mounting space, or overall balance are more critical. With the same dot and circle-dot reticle structure as the MACRO, the MICRO maintains speed while offering a tighter visual frame suited to smaller rifles or shooters who prefer a more contained optical environment. It is the most versatile of the three, being both small enough for compact builds and large enough to maintain clarity under recoil.
The AEMS MICRO SAR borrows the MICRO’s chassis but introduces a more disciplined reticle system. The SAR (Sight Alignment Reticle) adds structure to the sight picture, guiding the eye into a consistent index point even when the rifle is not perfectly presented. For shooters who rely heavily on repeatability, defensive users, new shooters developing alignment habits, or those seeking a more guided optical experience, the SAR pattern offers a reticle that encourages consistency without compromising speed. It’s a subtle shift, but one that changes how the shooter experiences the sight.
All three optics share the same underlying engineering: a 7075-T6 aluminum housing, Shake Awake™, memory recall, daylight- and night-vision compatible settings, and long battery life from a side-loading CR2032. The standard design language ensures that each optic behaves predictably across various conditions, while allowing shooters to choose a size and reticle philosophy that matches the firearm’s role. Whether the priority is openness, compactness, or alignment discipline, the AEMS family offers a scaled approach tailored to real-world use.

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Holosun Technologies, Inc., located in City of Industry, California, is committed to creating innovative optic and laser/IR technologies that benefit a broad range of shooting, hunting, law enforcement and professional needs. Using the quality
manufacturing standards demanded by some of the best-known optics brands in the world, with a wide range of affordable options, Holosun is at the forefront of development of new sight technologies. Key innovations include Shake Awake
Technology™, 50,000-hour battery life, Solar FailSafe™, Multiple Reticle System™ (MRS), Super Green LED, and IR/Laser units that utilize the most recent advancements in laser and LED technology. At Holosun, we pride ourselves on providing cutting-edge equipment at a competitive price that astounds the competition and the end-user.![]()
For more information, please visit www.holosun.com
RIFLESCOPES RETICLES LEARN SHOP
LIGHTWEIGHT. EASY TO USE. DISTINCTLY NIGHTFORCE.
The all-new Nightforce NX6™ riflescope family is designed with lightweight configurations and versatile magnification ranges to meet the needs of performance hunters, tactical shooters, and rising competitors.
NX6™ optical performance is tailored for a wide field of view and clarity in varying field conditions, delivering bright views of the toughest targets.
Meet The NEW
The new FieldSet™ turret system maintains Nightforce’s legendary repeatability and tracking while offering ease of use and configurability, allowing shooters to convert from capped to exposed dials and custom Bullet Drop Compensating (BDC) dials.
LEARN MORE ABOUT THE FIELDSET™
Nightforce Optics 336 Hazen Lane Orofino, Idaho 83544

WATCHTOWER™ Defense to Showcase New Products and Offer Exclusive Specials at 2026 SHOT Show
TOMBALL, TX (Jan. 14, 2026) — WATCHTOWER Defense today announced its participation in the 2026 SHOT Show, taking place January 20–23 in Las Vegas, Nevada. The SHOT Show is the premier global event for the sport shooting, hunting, outdoor, law enforcement, and military industries, drawing thousands of professionals from around the world.
With more than 2,700 exhibitors spanning over 800,000 square feet across the Venetian Expo Center and Caesars Forum, the SHOT Show delivers unparalleled access to the latest innovations shaping the industry. WATCHTOWER is proud to be part of this world-class event and will showcase its newest products, along with exclusive show-only specials that attendees won’t want to miss.
WATCHTOWER is gearing up for exciting new product launches at the 2026 SHOT Show. Attendees can expect an expanded lineup of double-stack 1911 pistols, including the new lightweight, aluminum-frame Tactical Commander and the flagship APACHE MK2, an all-stainless double-stack 1911 renowned for exceptional recoil control and performance. The lineup also includes the impressive APACHE Commanders and RAIDER15 rifles, reinforcing WATCHTOWER’s commitment to innovation, quality, and reliability.
“SHOT Show is where innovation meets opportunity, and we’re excited to connect face-to-face with our dealers and industry partners,” said Jordan Davis, WATCHTOWER’s Chief Growth Officer. “Our new product lineup reflects WATCHTOWER’s evolution—delivering performance-driven firearms designed to meet today’s market demands while providing real value to our partners.”
In addition to new product debuts, exclusive SHOT Show specials will be available only during the event, making this an ideal opportunity for dealers and distributors to connect directly with a WATCHTOWER representative.
Attendees are encouraged to visit WATCHTOWER at Booth #72226 in Caesars Forum to experience the latest product offerings, discuss upcoming launches, and take advantage of show-only promotions.
About WATCHTOWER Defense:
WATCHTOWER Defense, The Next Great American Firearms Company, is a veteran-founded firearms manufacturer. Purchased out of bankruptcy and relaunched with strong new ownership, WATCHTOWER Defense is redefining the firearms manufacturing landscape with modern production, innovative design, and a focus on duty-ready products. Its diverse range of firearms, crafted in the USA, serves military, law enforcement, and civilian customers worldwide. Every WATCHTOWER firearm is backed by a lifetime warranty, underscoring the company’s unwavering commitment to quality and reliability. For more information, visit watchtowerdefense.com.
BUK OPS® to Attend 2026 Annual SHOT Show Exhibits in Las Vegas, Nevada
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Las Vegas, NV (January 12, 2026) – BUK OPS® is excited to share its impressive new product lineup for 2026 at SHOT Show. SHOT Show, Shooting, Hunting, and Outdoor Trade, will take place on January 20 – 23, 2026, at the Venetian Expo and Convention Center in Las Vegas, NV. It is a significant event for the shooting sports industry, with everyone present, from optics to tactical gear and hunting manufacturers.
The latest BUK OPS offerings at SHOT Show include the Cycloptic Series™, X-Factor Scope™, Buknoculars™, Nitewalkr™ Series. The newest of which is their Nitewalkr Series which has catapulted them into the Night Vision world. BUK OPS invites all SHOT Show attendees to share this excitement and visit their booth for a hands-on experience with the new products coming in 2026.
BUK OPS uses patent(s) pending Primetime Color Vision™ Technology to provide hunters vibrant color and clarity in the graying, low-light hunting conditions by augmenting natural light with an advanced high-definition conversion process. BUK OPS is the only optic on the market that offers hunters a distinct advantage in identifying bucks and optimizing their chances of success at dawn and dusk. This is not just an industry first, it is an industry changing breakthrough that redefines low-light hunting and observation.
The BUK OPS team is easy to find at SHOT Show booth #13273. Media members are welcome to visit, discuss, and view new products. It is an excellent opportunity to see old friends and learn what is new in the industry. The BUK OPS team anticipates seeing many familiar faces and showcasing what the brand has in store for the future.
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About BUK OPS™
BUK OPS™ is an all-new subcategory product line of patent pending optics that drastically enhance low-light hunting conditions to give hunters significantly better opportunities during primetime. BUK OPS changes everything about low-light hunting situations. This cutting-edge line redefines optical performance with exclusive Primetime Color Vision™ technology. Say goodbye to the limitations of dusk and dawn as BUK OPS sets a new standard for clarity and precision.![]()
For more information, please visit: https://bukops.com/.
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Hornady Reloading®, Hornady Security®, and SnapSafe® to Attend SHOT Show® 2026
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Grand Island, NE (January 12th, 2026) – The 48th SHOT Show is just around the corner, and Hornady Reloading®, Hornady Security®, and SnapSafe® are gearing up to present their newest product offerings. The event is scheduled from January 20-23, 2026, at the Venetian Expo and Convention Center in Las Vegas, expanding into the Caesars Forum and adding more exhibit space, totaling over 800,000 net square feet.
The Hornady team will be located on the main show floor at booths #12446 and #12438, offering dealers, distributors, and media a convenient space to discuss and test the new releases. Attendees are encouraged to visit the Hornady booths for exclusive insights into the latest products and to engage directly with the team. This hands-on experience provides a unique opportunity to gain insider knowledge and establish connections within the dynamic shooting sports community.
For more details on SHOT Show, including schedules, exhibitors, and event highlights, you can visit their website at https://shotshow.org.![]()
Hornady Reloading®, Hornady Security® and SnapSafe® are owned by Hornady® Manufacturing Company, a family-owned business headquartered in Grand Island, Nebraska. Proudly manufacturing products that are made in the USA, Hornady® Manufacturing is a world leader in bullet, ammunition, reloading tool, accessory and security product design and manufacturing since 1949.![]()
For more information, please visit WWW.HORNADY.COM
Progress is built through consistency, focus, and feedback. The SIG Connect App turns every range session into a step forward helping you train with purpose and see real improvement over time.
No guesswork. Just measurable growth.
Training Designed to Move You Forward
SIG Connect uses interactive drills and games to guide your practice, keeping every round intentional and every session productive.
Structured drills that reinforce fundamentals
Games that challenge accuracy, speed, and decision-making
Clear feedback that shows where you’re improving—and where to focus next
Every drill is designed to build on the last, so progress feels continuous, not random.
See Your Improvement. Stay Motivated.
With built-in performance tracking, SIG Connect helps you visualize progress over time, turning small wins into long-term confidence. Train solo or alongside others, knowing every session moves you closer to your goals.
Community. Progress. Connection.
Progress is the reason. SIG Connect is the tool.
START MAKING PROGRESS WITH SIG CONNECT
SIG SAUER 72 PEASE BLVD NEWINGTON, New Hampshire 03801
SAVE 15% AT CHECKOUT W/ CODE: 48RQJMDXHL
(EXPIRES IN 2 DAYS)
Price: $19.99
Alien Gear Holsters | 4411 W. Riverbend Ave.
Post Falls, ID 83854 | United States
Contact : support@aliengearholsters.com
or call (208) 215-2046
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January 14, 2026
Top Five Ways to Bring Project ChildSafe to Your Community
During the 2026 SHOT Show®, Project ChildSafe encourages attendees to bring firearm safety to their communities and share what firearm safety means to them
LAS VEGAS — NSSF®, The Firearm Industry Trade Association, and its Project ChildSafe® initiative announced today that Project ChildSafe representatives will be at SHOT Show to share secure storage resources and the “Top Five” ways attendees can bring firearm safety to their communities.
“Secure storage — including the use of gun locks — is the best way to help prevent firearm-related accidents, misuse and suicides. That’s why Project ChildSafe was formed over 27 years ago, and why NSSF is proud to host Project ChildSafe at the SHOT Show again in 2026,” said Joe Bartozzi, NSSF President and CEO and Chairman of the Project Childsafe Foundation.
One of the most frequently asked questions about Project ChildSafe, especially among members of the firearm and outdoor industries, as well as individual gun owners, is, “How can we be involved?” Project ChildSafe’s presence at SHOT Show this year has been specifically designed to answer that question. Attendees, influencers and media are encouraged to visit the Project ChildSafe Booth (#40148) to learn more and take action on any and all of these five options:
1. Engage with our Project ChildSafe In Your Communities map by pinning your hometown and helping us bring the program to your area. This initiative collaborates closely with local leaders and organizations to address each community’s unique needs and help spread firearm safety messages through trusted local channels.
2. Sign up to be a Project ChildSafe supporter, then visit and use the tools available at the Project ChildSafe “Supporter’s Hub.”
3. Check the Project ChildSafe website to see if your local law enforcement agency is a Project ChildSafe lock distribution partner, and if not, encourage them to sign up.
4. Follow, Like and Share Project ChildSafe on Instagram, Facebook, and X.
5. Donate to Project ChildSafe. Your gift will provide free firearm safety kits that will encourage secure storage practices and be distributed through law enforcement and other community partnerships across the United States — 41 million and counting.
“I invite all SHOT show attendees to visit the booth to learn more about the program and how we can all work together to be the leading voice on firearm safety and help make our communities safer,” said Bartozzi.
For more information on Project ChildSafe and how to get involved, visit projectchildsafe.org.
About Project ChildSafe:
NSSF, The Firearm Industry Trade Association, launched Project ChildSafe in 1999 (originally as Project HomeSafe). Since 1999, the program has provided more than 41 million free firearm safety kits that include gun locks to firearm owners in all 50 states through partnerships with thousands of law enforcement agencies across the country. That’s in addition to the more than 70 million free locking devices manufacturers have included, and continue to include, with new firearms sold since 1998. While helping to prevent accidents among children is a focus, Project ChildSafe is intended to help adults practice greater firearm safety in the home. More information is available at projectchildsafe.org.
About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.
National Shooting Sports Foundation | 6 Corporate Drive | Shelton, CT 06484 US
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January 13, 2026![]()
NSSF Praises Interior Secretary’s Initiative for Opening Public Lands to Hunting
WASHINGTON, D.C. — NSSF®, The Firearm Industry Trade Association, praises the announcement by U.S. Secretary of the Interior Doug Burgum to open lands managed by the Interior Department for hunting and fishing unless otherwise restricted by law, public safety or “resource protection.” The initiative was a result of NSSF working closely with the Department of the Interior to produce a policy that benefits those who directly invest in wildlife conservation.
The “open until closed” initiative, conveyed through Secretarial Order 3447, will benefit sportsmen and women across the nation. The much-needed update prioritizes public access and conservation goals over anti-hunting and preservationist special interests. In short, the new initiative focuses on empowering conservationists who are most invested in perpetuation of wildlife and public access to public lands.
“Secretary Burgum is delivering for hunters and conservationists through this announcement,” said Lawrence G. Keane, NSSF Senior Vice President for Government & Public Affairs. “NSSF has long advocated for public lands to be accessible to the American public, especially for hunting. Wildlife conservation decisions must be anchored in sound science that benefits healthy animal populations and the ability for Americans to enjoy the public lands for which they pay. We are grateful to Secretary Burgum for his commitment to remove barriers of entry to the outdoors and incentivize proven wildlife conservation strategies.”
The Secretary’s initiative includes opening all public lands managed by the Interior Department, including National Wildlife Refuges (NWRs), to hunters and anglers unless a specific reason is cited requiring that they must remain closed. This approach will reflect state hunting and fishing regulations instead of incrementally opening new opportunities. Specifically, this new initiative outlines that these refuges were acquired by, created for and are maintained and improved by investments by hunters through the Pittman-Robertson federal firearm and ammunition excise taxes, along with fees collected from the purchase of Federal Duck Stamps.
To date, the firearm industry has invested over $29 billion, when adjusted for inflation, since 1937 toward wildlife conservation. These excise taxes, paid by the manufacturers, are dedicated solely for the conservation of wildlife, the habitats in which they thrive, hunter education programs and construction of new, or expansion of existing, recreational target shooting ranges to promote safe and responsible firearm skills, handling and ownership. These 10 to 11 percent excise tax dollars collected for the Federal Aid in Wildlife Restoration Act are specifically designated to be used by state wildlife agencies for conservation and related purposes. Collectively, the firearm industry, purchasers of firearms and ammunition and hunters are the greatest source of wildlife conservation funding.
Critical to this initiative, too, is the elimination of alternative ammunition requirements to be used on NWRs, which was forced by the Biden administration without sound scientific evidence to justify the burdensome rule. Instead, The U.S. Fish and Wildlife Service (USFWS) will only require alternative ammunition in areas where a detrimental impact to wildlife populations has been proven by field data. The USFWS will continue to support incentive programs that allow hunters to choose the ammunition that best meets their needs.
About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.
National Shooting Sports Foundation | 6 Corporate Drive | Shelton, CT 06484 US
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January 14, 2026
Payroc Becomes New NSSF Affinity Partner
WASHINGTON, D.C. — NSSF®, The Firearm Industry Trade Association, is pleased to announce a new payment processing platform benefit now available to its members through Payroc.
Payroc is a global payments platform that helps businesses securely accept a wide range of payment types while delivering customized, industry-specific solutions. With a strong focus on transparency, reliability and service, Payroc supports merchants with smart, scalable tools designed to meet their operational needs.
“Our members are increasingly reaching out for referrals to payment processing partners that not only understand and support our industry but also offer competitive pricing and dependable service,” said Samantha Hill, NSSF Director of Member Services. “We are pleased to add Payroc as a trusted payments solution provider for our members. NSSF encourages members to explore the benefits we carefully evaluate and make available to support their businesses. If you are attending the SHOT Show, visit them in booth 52105 at Supplier Showcase.”
“Payroc is committed to supporting NSSF members with payment solutions that are competitive, transparent and tailored to the unique needs of their businesses. We value strong partnerships and are proud to provide customized solutions and dedicated support to help members operate and grow with confidence,” said Laura Morgan, VIP Payment Professional at Payroc.
This offer is available to NSSF members who sign up as new Payroc accounts only. To learn more about this new Payroc member benefit — and to explore the full range of business-solution providers offering exclusive programs and services to NSSF members — visit www.nssf.org and log in to the Member Portal.
For membership questions, please contact NSSF at membership@nssf.org.
About NSSF
NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.
National Shooting Sports Foundation | 6 Corporate Drive | Shelton, CT 06484 US
Miami, FL – 1791 Outdoor Lifestyle Group, a leading provider of premium leather holsters, EDC tool organizers, and associated outdoor and sporting goods, proudly announces their Tac Leather Rifle Sling. As part of a growing line of tactical products, this sling is made for unmatched durability, comfort and style. The new Tac Leather Rifle Sling blends the rugged strength of tactical nylon with the timeless craftsmanship of 100% Certified American cowhide.
The use of leather combined with tactical nylon is functional as well as attractive. The leather is soft and breathable to provide lasting comfort, while the ballistic nylon core holds the sling’s shape and prevents twisting. The Rapid Adjustable Slider allows for instantly changing the length as needed, and the Body Adjustment Point facilitates getting the sling to fit perfectly for better handling and reducing fatigue.
Tac Leather Rifle Slings are equipped with handmade leather fittings that ensure silent, durable operation. Finished with reinforced stitching and backed by a Lifetime Warranty, this sling blends the comfort and aesthetics of leather with the durable performance of tactical nylon.
The Tac Leather Rifle Sling is now available in black or brown with an MSRP of $69.99. This sling and other new products, including the exciting new 1791 Industries firearm accessories will be on display at the 2026 SHOT Show in Las Vegas at Booth 75207, January 20th – 23rd, 2026.
Note: QD Sling Points Not Included
1-800-407-1791
contact@1791olg.com
Be sure to also check out the exciting new 1791 Industries LiteRaider ultra-lightweight firearm accessories.
About 1791 Outdoor Lifestyle Group: Based in Miami, FL, 1791 Outdoor Lifestyle Group is a premier designer, innovator and manufacturer of premium leather holsters, EDC tool organizers, outdoor gear, firearms components, and accessories. Combining true old-world craftsmanship with new world applicability, 1791 OLG brings innovation and value to the consumer whether it’s a traditional leather holster or a groundbreaking firearm component or system.
1791 Outdoor Lifestyle group is an ardent supporter of, and passionate about, the Second Amendment. This goes hand-in-hand with their passion for the art of gunleather, love of precision manufacturing, and its embodiment of the enterprising spirit of the original patriots of this great nation.
1791 always uses the best materials, whether it’s 100% Certified American, Heavy Native Steerhide, or innovative alloys and composites. The 1791 team incorporates four generations of professional leather artisans into the mastery of both beautiful craftsmanship and functionality found in each holster and uses best design and engineering resources available for developing firearms accessories and components.
Free US shipping on orders over $299!
No code necessary – just add the limited edition can cooler and your gear to the cart and your discount will be applied. Limit 1 per order.
Extremely limited quantities!
*Only limited edition Premier logo can coolers are eligible. Once they are gone, promotion ends. Discount automatically applied when cart value reaches $499 and can cooler is added to your cart. Clearance items are final sale. Other offers or discounts can not be combined.
NEW ARRIVALS BULLETPROOF VESTS BODY ARMOR PLATES BACKPACK ARMOR
Premier Body Armor 575 Separk Cir. Gastonia, NC 28054
SIG SAUER’s newest suppressor lineup is officially shipping, delivering the most advanced sound performance, durability, and shooter-focused engineering we’ve ever released. Designed for professionals, built for enthusiasts—these suppressors redefine what’s possible in sound reduction, signature control, and real-world reliability.
HEXIUM762
Engineered for 7.62 NATO and compatible calibers, the HEXIUM762 delivers top-tier sound reduction with a refined tone and reduced gas blowback for a cleaner shooting experience. Its innovative internal architecture and advanced materials provide exceptional durability and consistent performance across a wide range of shooting conditions.
HEXIUM300
Optimized for 300BLK and compatible cartridges, the HEXIUM300 offers best-in-class suppression performance, delivering a smooth, controlled tone and repeatable precision with both supers and subs. Built around a newly engineered baffle system, it gives shooters superior sound performance and uncompromising durability.
HEXIUM556
Optimized for 5.56 NATO, the HEXIUM556 is offered in either a lightweight titanium or robust Inconel suppressor body. Both models utilize an advanced additive-manufactured internal geometry designed to deliver exceptional sound suppression, high durability, and consistent performance across semi-auto platforms. Built for shooters who demand reliability in fast-paced, high-round-count environments.
CHECK OUT HEXIUM AND FIND A DEALER
Engineered for shooters who demand the highest level of sound reduction, the TiN CAN delivers exceptional suppression and repeatable consistency. Its titanium construction keeps it lightweight yet rugged, making it a trusted option whether you’re shooting in the field, on the bench, or anywhere precision matters.
CHECK OUT TINCAN AND FIND A DEALER
The ENDURE30 is a true workhorse suppressor—lightweight, compact, and purpose-built for demanding hunters who need long-lasting performance without added bulk. Its rugged titanium-driven construction delivers consistent accuracy, dependable suppression, and season-after-season reliability in the field.
CHECK OUT ENDURE AND FIND A DEALER
SIG SAUER 72 PEASE BLVD NEWINGTON, New Hampshire 03801
New For 2026, A Visionary Reimagined: The Holosun 507-PROMAX

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City of Industry, CA (January 13, 2026) – Holosun has always approached pistol optics from a shooter’s point of view: start with the problems that show up on the clock and build hardware that quietly takes them off the table. The new 507-PROMAX is a direct expression of that mindset. It is built for high-tempo shooting where split times shrink, transitions get wider, and sight tracking becomes the deciding factor. With an enlarged window, a forward-leaning sunshade, and a purpose-built Performance Reticle System, the 507-PROMAX provides competitive and performance-driven shooters with more usable information in every presentation, without adding clutter or gimmicks.
Where most pistol optics require shooters to adapt their stage plan to a fixed reticle, the 507-PROMAX allows the reticle to adjust to the shooter. At the heart of the system is Holosun’s Performance Reticle System (PRS): a precise 2 MOA center dot anchored by selectable 8, 20, and 32 MOA circles in Red, Green, or Gold. That geometry isn’t decorative; each ring becomes a visual reference that serves a specific role. A bo2 MOA circle helps the eye catch sight faster on the draw and stay locked through recoil. Intermediate 8- and 20-MOA circles give the shooter indexing tools for partials, awkward positions, or fast transitions across steel arrays. On demand, the optic can be set up as a clean dot, a coarse circle, or a layered reticle that matches the stage and the shooter’s style.
The housing and window work quietly in the background to support that reticle. Built from 7075-T6 aluminum, the 507-PROMAX maintains the durability shooters expect while carving out a noticeably broader sight picture than the previous 507COMP. The 0.91 × 0.67-inch window is framed by a forward-leaning sunshade that helps cut glare and preserve contrast on the reticle in inconsistent lighting, whether that’s bright outdoor bays, artificial indoor light, or mixed environments where the shooter moves from dark to light in a single run. Weighing in at just 1.55 ounces, the optic maintains a balanced feel on the slide. It sits on the familiar RMR footprint, maintaining compatibility with pistols already cut to that pattern.
Power and controls are built for people who’d rather spend their time shooting than babysitting an optic. A CR1632 battery delivers up to 50,000 hours of operation, backed by Holosun’s Shake Awake™ and reticle memory so the sight wakes up where the shooter left it. A forward-facing light sensor reads ambient conditions from the target’s direction, not just from behind the gun, helping keep the PRS reticle appropriately bright when moving from shade to sun or from dim stages into hot lights. Manual control is there when you want it, but the goal is straightforward: the dot should be the last thing you think about as the buzzer sounds.
The 507-PROMAX takes its place inside Holosun’s 2026 lineup as the competition-focused counterpart to the company’s evolving EVO and DUAL rifle and pistol platforms. It employs the same engineering-heavy approach, featuring robust materials, intelligent power management, and reticle systems that reflect how people shoot, resulting in a package tuned for speed, repeatability, and visual confidence. For shooters chasing cleaner runs, tighter groups at match pace, or simply a more forgiving sight picture under pressure, the 507-PROMAX is built to keep up.

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Holosun Technologies, Inc., located in City of Industry, California, is committed to creating innovative optic and laser/IR technologies that benefit a broad range of shooting, hunting, law enforcement and professional needs. Using the quality
manufacturing standards demanded by some of the best-known optics brands in the world, with a wide range of affordable options, Holosun is at the forefront of development of new sight technologies. Key innovations include Shake Awake Technology™, 50,000-hour battery life, Solar FailSafe™, Multiple Reticle System™ (MRS), Super Green LED, and IR/Laser units that utilize the most recent advancements in laser and LED technology. At Holosun, we pride ourselves on providing cutting-edge equipment at a competitive price that astounds the competition and the end-user.![]()
For more information, please visit www.holosun.com
New for 2026: Expanded Capability and Shared Architecture, Holosun Introduces the AEMS-EVO and AEMS-EVO DUAL
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City of Industry, CA (January 13, 2026) – The AEMS platform has earned its place as one of Holosun’s most versatile compact rifle-optic systems, delivering full-size visual performance in a streamlined footprint. For 2026, Holosun advances that design philosophy with two new models, the AEMS-EVO and the AEMS-EVO DUAL, each engineered to meet distinct real-world shooting demands while sharing a common emphasis on clarity, durability, and intelligent adaptability.
Both optics feature an expanded 1.26 × 0.98-inch viewing window, providing enhanced situational awareness and faster reticle acquisition under recoil, during movement, or when shooting from unconventional positions. A forward-facing light sensor supports this visual upgrade by adjusting reticle brightness based on the target environment rather than ambient lighting at the shooter’s position, providing an advantage when transitioning between interior, exterior, or mixed-light conditions.
Built on rugged 7075-T6 aluminum housings with IPX8 waterproof ratings and 1000G vibration resistance, the AEMS-EVO series maintains zero through extended round counts, field use, and harsh environments. Both models utilize Holosun’s Multi-Reticle System™ (2 MOA dot, 65 MOA circle, or circle-dot) and incorporate Solar Failsafe™, Shake Awake™, and memory functionality for predictable and efficient operation across long service cycles.
Designed for shooters seeking the visual stability of a full-size optic in a compact footprint, the AEMS-EVO focuses on maximizing optical performance without increasing mass or complexity. Its refined chassis preserves the familiar AEMS profile while improving handling and ergonomics, maintaining a lower-third co-witness height on the included mount and remaining compatible with carbines, PCCs, and defensive rifles where sight height and weight are critical.
A side-loading CR2032 battery delivers up to 50,000 hours of runtime at mid-brightness settings, supported by Holosun power-management technology to ensure consistent readiness whether the optic is in daily use or staged for defensive deployment. The AEMS-EVO performs effectively as a standalone red dot or when paired with a magnifier, providing a bright, unified sight picture suited to rapid target transitions and mixed-distance engagements.
The AEMS-EVO is available in Red, Green, or Gold reticle options, allowing shooters to select a reticle presentation that suits their preference or environmental conditions.
The AEMS-EVO DUAL builds upon the EVO architecture by incorporating fully integrated visible green and infrared lasers, creating a unified aiming platform that supports daylight sighting, transitional environments, and night-vision applications without the need for external attachments or additional rail-mounted devices.
Shooters can transition between the 2 MOA and 65 MOA circle-dot reticles, as well as the visible or IR laser, depending on conditions, while maintaining consistent alignment across all sighting methods. The integrated system reduces bulk, eliminates secondary mounting tolerances, and minimizes shifts that can occur with separate laser units under recoil.
Powered by a side-loading CR123A battery, the AEMS-EVO DUAL delivers extended runtime across both the optic and laser systems while retaining the compact footprint that defines the AEMS family. The result is a durable, streamlined solution intended for use in day, low-light, and night-vision environments where capability must expand without complicating the rifle system.
Together, the AEMS-EVO and AEMS-EVO DUAL represent a natural evolution of the AEMS platform, combining a larger, more intuitive viewing window with intelligent brightness behavior driven by target lighting. The system is built on rugged construction suitable for duty, defensive, and field use, and incorporates power systems engineered for predictable, long-term operation.
As additions to Holosun’s 2026 lineup, the AEMS-EVO and AEMS-EVO DUAL extend the performance envelope of compact rifle optics while preserving the core characteristics that define the AEMS series. The AEMS-EVO delivers enhanced window size, refined handling, and thoughtful brightness response for lightweight red dot applications. The AEMS-EVO DUAL, on the other hand, introduces integrated visible and IR laser capability for environments that require seamless transitions between daylight and night-vision aiming solutions.
Together, these models reinforce the AEMS platform as a modern, adaptable sighting architecture engineered for reliability, consistency, and practical application across a wide range of rifle configurations and operational conditions.
Holosun Technologies, Inc., located in City of Industry, California, is committed to creating innovative optic and laser/IR technologies that benefit a broad range of shooting, hunting, law enforcement and professional needs. Using the quality manufacturing standards demanded by some of the best-known optics brands in the world, with a wide range of affordable options, Holosun is at the forefront of development of new sight technologies. Key innovations include Shake Awake Technology™, 50,000-hour battery life, Solar FailSafe™, Multiple Reticle System™ (MRS), Super Green LED, and IR/Laser units that utilize the most recent advancements in laser and LED technology. At Holosun, we pride ourselves on providing cutting-edge equipment at a competitive price that astounds the competition and the end-user.![]()
For more information, please visit www.holosun.com
The Vickers M7 NGSW Sling is built in support of the Next Generation Squad Weapon Program, offering the same trusted performance as the original Vickers Sling with added strength on the front end of the sling. Developed with nomex webbing and hardware to prevent melting to catching fire from the barrel when going hot.
Credit: U.S. Army photo by Sgt. 1st Class Timothy Hamlin
Corporate Office
166 Pine Barren Rd.
Pooler, GA 31322
At SHOT Show 2026, Nighthawk Custom is unveiling three new pistols—each built start to finish by a single gunsmith, each designed with a distinct purpose, and each representing a different expression of what defines our work today.
The Alpha Hawk is a purpose-built, compensated compact carry 1911, engineered from the ground up to deliver reduced recoil and flatter shooting performance in a concealed-carry format. A commander-length, chunk-ported barrel provides integrated compensation without added length or bulk, while a magwell machined directly into the frame allows flat floor-plate magazines to sit flush, balancing enhanced reload efficiency with true concealability. Designed exclusively for red-dot use and refined in every contour, the Alpha Hawk reflects a deliberate approach to the modern carry single stack—where performance is achieved through refinement, not width or capacity.
The GI Plus is our most historically inspired pistol to date—a refined expression of the classic American service 1911. WWI-era rollmarks, a deep fully blued finish, vertical slide serrations, and a ring hammer establish a timeless profile rooted in authenticity. A modernized beavertail and refined ergonomics preserve the pistol’s traditional silhouette while improving shootability. A 14k gold bead front sight pairs with a rear sight shaped to echo early fixed-sight 1911 profiles, offering modern precision while preserving the pistol’s historically correct silhouette. It’s not a reproduction—it’s a deliberate distillation of what has endured for more than a century, executed to modern Nighthawk standards.
Built to work, the Double Stack Thunder Ranch Combat Special expands on Clint Smith’s original fighting pistol concept with increased capacity and uncompromising reliability. Available in 4.25” Commander and 5” Government configurations with modern optics capability and finished in smoked nitride for durability and corrosion resistance, it is designed for hard use and real-world demands. Every detail reflects the Thunder Ranch philosophy—simple, durable, and effective—while preserving the character and intent that define the Thunder Ranch name.
Some designs are best understood on paper.
These are meant to be felt.
Nighthawk Custom 1306 W Trimble Ave Berryville, AR 72616