Jamie Hegarty Named Hobie® Eyewear Brand Ambassador of the Year
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Oceanside, CA (Dec. 9, 2024) – Hobie® Eyewear, renowned for its innovation in vision on the water, is proud to announce that Jamie Hegarty has been named Hobie® Eyewear’s Brand Ambassador of the Year.
Hegarty, an angler from North Carolina, originally hails from the Raleigh area, where he began his journey into fishing and content creation. Now based on the coast of North Carolina, Hegarty captures and shares the region’s exceptional freshwater and saltwater fishing through his engaging videos.
“I first discovered Hobie® Eyewear through The OneCast fishing podcast, where Dylan Coates and Stephen Vaughan shared the brand’s inspiring history and innovative product lineup,” Hegarty said. “I was hooked immediately. Their floating sunglasses are a standout, and the Sightmaster™ Plus lenses have completely transformed low-light fishing for me. Hobie® Eyewear’s motto, ‘Built for the Pros, Priced for Everyone,’ perfectly captures what sets them apart—pro-level performance without the premium price tag.”

“When Jamie applied to our Brand Ambassador Program, his ability to produce high-quality, organic, and engaging content immediately stood out,” said Hobie® Eyewear Marketing Manager Dylan Coates. “His genuine enthusiasm for the products he uses on the water is matched only by the depth of research and care he invests in the brands he represents.”
Hegarty’s favorite Hobie® Eyewear styles include Mojo Float, Monarch Float, Everglades Float, Snook Float, and Huntington.

Monarch Float: Satin Black, Sea Green Mirror lens

Mojo Float: Shiny Brown Wood Frame, Sea Green Mirror Lens

Everglades Float: Satin Black, Sightmaster™ Plus lens

Snook Float: Satin Black, Cobalt Mirror lens
“This fall, Jamie created an exceptional video that not only educated his audience on selecting the best sunglasses for fishing but also beautifully celebrated the history and heritage of the Hobie® brand as a cornerstone of the watersports industry,” Coates added. “His passion for fishing and dedication to showcasing Hobie® Eyewear as the ultimate polarized sunglasses for life on the water made him a clear and deserving choice for our Brand Ambassador of the Year.”
“Partnering with a brand so deeply rooted in the water lifestyle is a true honor,” Hegarty said. “The team’s incredible hospitality has made this collaboration even more rewarding, and I’m thrilled to see what the New Year brings.”
Visit hobieeyewear.com to discover how Hobie® Eyewear is redefining vision on the water.
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As the exclusive licensee for Hobie® Eyewear, Eyeking LLC stands as a multi-generational, award-winning design firm dedicated to crafting and delivering distinctive eyewear globally. Specializing in private label and licensed eyewear, Eyeking LLC fosters the evolution of Hobie® Eyewear, a brand inspired by the legendary waterman Hobie Alter. This sunglasses collection is tailored for outdoor enthusiasts, water sports athletes, and those passionate about adventure. Since 1982, our extensive line of performance polarized sunglasses has consistently upheld a legacy of cutting-edge vision technology and design focused on enhancing performance. Committed to excellence and driven by a shared love for enriching outdoor experiences, Eyeking LLC and Hobie® Eyewear jointly shape the future of performance eyewear. Explore the collection at www.eyeking.com or www.hobieeyewear.com for more information.![]()
For more information, please visit WWW.HOBIEEYEWEAR.COM









































































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