Winchester Collaborates with Ducks Unlimited, Bass Pro Shops, and Richard Childress Racing for Xfinity 500 NASCAR Cup Series Race
CLAYTON, MO (October 29, 2026) — Winchester celebrates Ducks Unlimited and conservation alongside Bass Pro Shops on the No. 3 Richard Childress Racing Chevrolet with a waterfowl-themed paint scheme. Hunters, conservationists, and NASCAR fans can watch the No. 3 take the track on Sunday, November 1, at Martinsville Speedway in Ridgeway, VA. Tune into NBC, stream on HBO Max, or listen to the race on MRN or SiriusXM NASCAR Radio Channel 90.
“Winchester is proud to feature Ducks Unlimited on the No. 3 car,” said Jason Gilbertson, Senior Director of Marketing for Winchester Ammunition. “Showcasing Ducks Unlimited on the track is a meaningful way to celebrate the incredible impact the organization has had across North America protecting critical habitats and supporting healthy waterfowl populations.”
Winchester serves as the Official Ammunition of Ducks Unlimited. Over the last 30 years, Winchester has maintained a vital partnership with DU, providing critical funding and support for wetlands conservation that helps ensure the future of waterfowl and their habitat. Every box of Winchester waterfowl ammunition proudly showcases the DU logo and promotes its mission.
“Ducks Unlimited is excited to be featured on the No. 3 Chevrolet along with longtime partners Winchester and Bass Pro Shops,” said Jeremy Smith, Senior Director of Corporate Relations at Ducks Unlimited. “This is an excellent opportunity to bring attention to the impact hunters and sportsmen have on conserving wetlands and waterfowl habitat.”
“I love the outdoors, hunting and fishing, so to put all these brands together on one car is pretty special,” said Austin Dillon, driver of the No. 3 Richard Childress Racing Chevrolet. “I think all the outdoorsmen will really take notice, especially when you put the No. 3 on a short track. We just need to go out there and have a great race. I am proud to represent a bunch of great conservationists, and we need to do our part to give back to the outdoors for the future.”
To learn more about Ducks Unlimited, visit Ducks.org.
About Winchester Ammunition
Winchester is the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement, and the largest supplier to the U.S. military. The legendary Winchester® brand, with its 160-year history, is founded on principles of integrity, hard work, and a strong commitment to its loyal customers. As a division of Olin Corporation, Winchester shares Olin’s purpose to deliver materials and solutions that enhance and protect lives. Learn more about Winchester and the responsible use of its products by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.
About Ducks Unlimited
Ducks Unlimited Inc. is the world’s largest nonprofit organization dedicated to conserving North America’s continually disappearing wetlands, grasslands and other waterfowl habitats. Established in 1937, Ducks Unlimited has restored or protected more than 20 million acres thanks to contributions from more than a million supporters across the continent. Guided by science, DU’s projects benefit waterfowl, wildlife and people in all 50 states. Learn more at http://www.ducks.org.
Richard Childress Racing (www.rcrracing.com)
Richard Childress Racing is a renowned, performance-driven racing, marketing and manufacturing organization. Incorporated in 1969, RCR has celebrated over 50 years of racing and earned more than 200 victories and 17 championships, including six in the NASCAR Cup Series with the legendary Dale Earnhardt. RCR was the first organization to win championships in the NASCAR Cup Series, NASCAR O’Reilly Auto Parts Series and NASCAR Truck Series and is a three-time winner of the Daytona 500 (1998, 2007, 2018).
Winchester: Committed to Safe, Legal and Responsible Firearm Use
As a global leader in the shooting sports and hunting industry, and a brand of 160 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.
About Gun Owners Care®
Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.
Winchester Ammunition
600 Powder Mill Road
East Alton, IL 62024
