Athlon Optics Expands Its Hunting Lineup with the All-New Neos HMR Riflescope Family

Lenexa, KS (May 13th, 2026) – Athlon Optics has established itself as one of the most trusted names in the optics industry, building a reputation for delivering premium-grade glass, dependable construction, and innovative optical technology at prices that are accessible to everyday shooters, hunters, and outdoor enthusiasts. Backed by a lifetime warranty, Athlon Optics continues to raise the bar for what hunters and shooters can expect from their optics.

Building on years of optics innovation, Athlon Optics is proud to introduce the Neos HMR riflescope family as a standout addition to its 2026 product lineup. The Neos HMR series is packed with features that directly address the demands of real-world hunting conditions.

At its optical core, every Neos HMR scope is built with fully multi-coated lenses that maximize light transmission and deliver optimum brightness, clarity, and true color rendition across the entire light spectrum. Every scope in the lineup is fully waterproof. Paired with an O-ring sealed chassis, each scope is also nitrogen purged to prevent internal fogging in cold, humid, or rapidly changing weather conditions. When the temperature drops on an early-season morning hunt, your Neos HMR will be fog-free and ready to perform.

All models feature a 1-inch tube for broad mounting compatibility, and select models offer both capped and exposed turret configurations to match personal preference and hunting style. Weights range from just 14 oz to 20 oz, keeping your rifle’s overall weight manageable during long days in the field.

Rather than offering a one-size-fits-all approach, Athlon Optics has engineered each model to match the unique ballistic requirements of its intended application. This level of reticle specialization means hunters are no longer making compromises, you get a scope tuned precisely to your firearm and cartridge.

Perhaps most notably, the Neos HMR delivers all of this capability at a price point that makes it accessible to a wide range of hunters. With models starting under $200, the Neos HMR proves that you do not have to sacrifice optical quality or durability to stay within budget. It is the ideal choice for the first-time deer hunter outfitting a new rifle, the seasoned sportsman looking to add a dedicated rimfire scope to the safe, or anyone seeking a reliable, no-nonsense hunting scope built to perform season after season.

Neos HMR Features:

• Second focal plane (SFP) design across all models
• Reticle options include BDC variants, Center X, and Mil-Dot
• Available in MOA and MIL reticle configurations depending on model
• 1-inch main tube across the entire lineup

Specifications:

Magnification Range:

• 2-7×32
• 3-9×40
• 4-12×40
• 6-18×50

Tube Diameter:

• 1 inch (all models)

Eye Relief:

• Approx. 4.6″ to 3.1″ depending on model

Length:

• 10.8″ to 13.8″

Weight:

• 14 oz to 20 oz

The Athlon Optics Neos HMR riflescope family is available now through authorized Athlon Optics retailers and at www.athlonoptics.com. All Neos HMR scopes are backed by the Athlon Optics lifetime warranty.

Neos HMR 2-7×32

About Athlon Optics

Athlon is a proud U.S. sports optics product company. Devoted to designing and delivering superior quality optics products and outdoor accessories at a competitive price to our consumers via our distribution and retail channels. Athlon has strong engineering capabilities, strategic alliances with quality manufacturers, and a streamlined, fully integrated supply chain. These advantages enable us to bring the latest cutting-edge technologies and cut out the extra layers of traditional supply chains. With these advantages, we are able to deliver products to consumers at significant cost savings. Our goal from day one is to pass those savings to you, the outdoor enthusiast.