SOF Week 2026 Sales Timeline

Prepare for your Participation in the 2026 SOF Week Exhibition

2026 Sales Process Announced

Intake Form

From 29 AUG to 25 NOV 2025, organizations interested in participating in the 2026 SOF Week Exhibition must submit an Intake Form—used for the SOF Week Exhibitor Lottery, Sponsorships, Demonstrations, and more! This year, we’re introducing two exciting new opportunities: the “Space” Zone and the SOF Week Outpost at Peter O. Knight Airport.

Intake Form

Picture of Intake form

 Global SOF Corporate Partners

GSOF has over 325 Corporate Partners, a deliberately built community that is representative of elite organizations with a goal to support and enable the SOF community. These partners will be given first access to Exhibition Space and Sponsorship opportunities in September 2025. Corporate Partners are not required to fill out the Intake Form, but it will expedite the sales process if it’s completed in advance.

Screenshot 2025-08-18 143648

Non-Corporate Partners

Exhibition and Sponsorship opportunities for SOF Week 2026 open to non-Corporate Partners on 29 AUG 2025. Submit the Exhibition Intake Form by 25 NOV 2025 to join the lottery; later submissions will still be considered for sponsorship and demonstrations.

NOTE: Intake forms submitted after 25 NOV will be accepted for sponsorships or demonstrations only.

Sales Timeline

The Lottery Process

The Exhibition Hall is organized into functional zones to simplify navigation. When you complete the Intake Form, you will select your preferred Primary and Secondary Zone. If your company is not selected during the first Lottery drawing, you will be afforded another opportunity based on your secondary zone indicated on the Intake Form if space is still available.

NOTE: Companies supporting requirements detailed in SOF AT&L’s 2026 Capability Needs will receive a second entry in the lottery; those capabilities will be posted to the event website this month.

The random lottery drawing will take place on 1 DEC 2025.

Learn More

Ensure that you only engage with our Official SOF Week Exhibition’s Planning Partners

The SOF Week Exhibition is planned by Global SOF in collaboration with its exhibition planning partner: MCI USA. If you receive outreach about opportunities at SOF Week from any other organizations (i.e. Golden Pass), they are likely fraudulent and should be ignored and reported to our team.
We look forward to working with you to deliver the best SOF Week experience we can! MCI USA will be sending outreach to all interested parties in accordance with the sales timeline.

Need more information about SOF Week?

Contact Us

ABOUT US

Global SOF is a 501(c)(3) non-profit that aims to build and grow an international network to advance SOF capabilities and partnerships to confront global and networked threats.

CONTACT US

info@gsof.org

http://www.gsof.org

3690 W.Gandy Blvd. #140

Tampa, FL 33611

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3690 W Gandy Blvd., #140 • Tampa, FL 33611 • United States • Click here to unsubscribe.

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Matt Bartholow Wins 5th Doubles Championship and Winchester® and White Flyer® Trap Shooters Shine at The Grand American

Matt Bartholow Wins 5th Doubles Championship and Winchester® and White Flyer® Trap Shooters Shine at The Grand American

CLAYTON, MO (August 18, 2025) — Winchester Ammunition and White Flyer continue its longstanding support of the Grand American as the official ammunition and target of the Amateur Trap Association (ATA). Nearly 5,000 of the world’s best trapshooters competed in the Grand American as a true test of their skills in one of the longest standing shooting sports competitions.
As one of the most accomplished trap shooters in history, Team Winchester and White Flyer member Matt Bartholow, locked up his fifth doubles championship, a feat unmatched in the history of The Grand American. Matt has built his resume shooting Winchester AA® target loads against some of the best competitors in the world.
Winchester AA® shotshells were the number one choice of shooters at the Grand American, proving once again that the legendary AA shotshell is the choice of champions. Over the course of the competition, more than 3.4 million registered White Flyer targets were thrown.
“The Grand American is more than a championship, it’s a tradition, and we’re proud to have supported this event for more than 100 years,” said Jason Gilbertson, Senior Director of Marketing for Winchester Ammunition. “Congratulations to all of the shooters that log countless hours training for these elite competitions and thank you for supporting the shooting sports.”
On top of a commanding brand presence, Team Winchester and Team White Flyer shooters competed in the Grand and secured multiple championship titles, including:
Dagen Voigtman – ATA 2600 HOA Championship by White Flyer Event Champion

  • Event 1. Fiocchi Singles Event Champion

  • Event 4. MEC Outdoors Singles Event Champion

  • Event 7. Sterling Cut Glass Singles Event Champion

  • Event 8. Rio Handicap Event Runner-up

  • Event 9. SOS Clays Doubles Event Runner-up

  • Event 10. NRA Singles Event Champion

  • Event 11. Krieghoff Handicap Event Runner-up

  • Event 15. Winchester AA Class Singles Championship Class AAA Runner-up

  • Event 19. Challenger Ammunition Handicap Yardage Group 27 Runner-up

  • Event 21. ATA World Clay Target Championship by Browning Class AAA Runner-up

  • ATA HOA by Prize Possessions – 1000 Targets Grand Event Runner-up

  • E-Z-G-O HAA Prelim Week Event Champion

  • Excel Bottling Company Super 500 Doubles Event Runner-up

  • Millennium Luxury Coaches Super 500 Handicap Event Champion

  • Negrini Preliminary HOA 1000 Targets Event Champion

  • White Flyer HOA 1500 Targets Event Champion

  • Winchester Super 500 Singles Event Champion

Matt Bartholow – 5th  ATA World Doubles Championship by Kolar Champion

  • Event 17. Wenig Doubles Class Championship Class AAA Champion

  • Event 20. Kubota Doubles Event Champion

Keith Ditto – Winchester Super 500 Singles Class AAA Champion

  • Event 10. NRA Singles Event Runner-up

  • Event 16. President David Rhoads Handicap by Perazzi Yardage Group 27 Champion

  • ATA 2600 HOA Championship by White Flyer Class AAA Champion

  • E-Z-G-O HAA Prelim Week Event Class AAA Runner-up

  • Excel Bottling Company Super 500 Doubles Class AAA Runner-up

  • Millennium Luxury Coaches Super 500 Handicap Yardage Group 27 Runner-up

  • Negrini Preliminary HOA 1000 Targets Class AAA Runner-up

Foster Bartholow – Graf & Sons Doubles Class AAA Champion

  • Event 20. Kubota Doubles Class AAA Runner-up

  • Precision Fit Stock Doubles Event Runner Up

Between events, competitors and family members flocked to the Winchester-White Flyer store on vendor row to collect the annual White Flyer, Grand American commemorative target and grab the latest gear to represent two of the most recognized brands in the shooting sports.

About the ATA (Amateur Trapshooting Association)

The ATA serves as the faithful protector of the sport of trapshooting. As the largest clay target shooting organization in the world, the ATA governs the sport’s rules and regulations and seeks ways to further enhance the sport and increase participation. Founded in 1900, the ATA today has 6,000 plus registered tournaments and members will shoot at more than 60 million targets each year. With more than 900 gun clubs affiliated with the ATA you can find registered shooting just about anywhere.

About Winchester Ammunition

Winchester is the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement, and the largest supplier to the U.S. military. The legendary Winchester® brand, with its 159-year history, is founded on principles of integrity, hard work, and a strong commitment to its loyal customers. As a segment of Olin Corporation, Winchester shares Olin’s purpose to deliver materials and solutions that enhance and protect lives. Learn more about Winchester and the responsible use of its products by visiting Winchester.com or connecting with us on Facebook at Facebook.com/WinchesterOfficial.

Winchester: Committed to Safe, Legal and Responsible Firearm Use

As a global leader in the shooting sports and hunting industry, and a brand of 159 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

About Gun Owners Care®

Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.


Winchester Ammunition

600 Powder Mill Road

East Alton, IL 62024

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FLOW Range 36 Ti + Your Chance to Win the Ultimate Rifle Giveaway

HUXWRX Safety Co

ACCESSORIES   SUPPRESSORS   MERCHANDISE

Versatility You Can Trust-Shot After Shot.

From the backcountry hunt to the precision rifle match to your duty weapon—the FLOW Range 36 is built to adapt. At just 8.4oz (12oz with included HUB QD adapter), this Grade 5 Titanium suppressor delivers industry-leading strength and balance without compromising maneuverability.

One suppressor. Every scenario.

  • Caliber versatility: Handles everything from 17 HMR to .338 Lapua, plus pistol calibers up to 9mm.

  • Mount options: Ships with HUB QD adapter; 3-LUG, HUB, stiction, and direct thread available.

  • No barrel length restrictions: Run it how you want—suppression without limits.

  • Battle-proven durability: Passes 6 cycles of the SOCOM Reliability Stress Test.

  • FLOW-THROUGH® Technology: Eliminates blowback, reduces toxic gas exposure, preserves weapon function.

Whether your mission is protection, precision, or pursuit, the FLOW Range 36 keeps you on target with safer, cleaner, and quieter performance.

LEARN MORE

From August 4 to September 5, enter to win the Ultimate Rifle Package Giveaway—a $5,114 bundle of elite American-made firepower.

The prize includes the Midwest Industries Combat Rifle HD and the HUXWRX FLOW 556 Ti—our ultra-lightweight titanium suppressor with FLOW-THROUGH® Technology for unmatched gas mitigation and performance. Plus, optics, sling, belt kit, and more from top industry brands.

Enter before September 5. This is your chance to gear up with the best—don’t miss it.

Enter To Win!

HUXWRX Safety Co. 280 W Central Ave Millcreek, Utah 84107

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Half Price Pro Systems – While Supplies Last

Strikeman

Best SellersLaser CartridgesDry Fire Systems

Sirt TrainingAccessories


50% off Pro Systems with promo code PRO50


For a limited time, our Pro Systems are on FINAL SALE with an exclusive 50% OFF discount.Whether you’re looking for the Pro Target alone, the Pro System with cartridge, or our Pro Gift Bundle with 2 cartridges, now is the perfect time to step up your training.

SHOP THE PRO SALE NOW!

Strikeman Guarantee


Strikeman USA, Inc. 222 E 14th Street Cincinnati, OH 45202


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GET A $100 REBATE ON FN’S MOST POPULAR PISTOL SERIES

GET A $100 REBATE ON FN’S MOST POPULAR PISTOL SERIES

(McLean, VA — August 14, 2025) FN America, LLC announces the FN 509® Season rebate program, launching August 14 and featuring $100 prepaid Visa or Mastercard offers on purchases of most new models in the FN 509® series.

The rebates apply to all new FN 509 models except for those with pre-mounted Holosun Optics. This means the $100 manufacturer’s rebate is available on over 60 versions of the FN 509, including popular models like the FN 509 Fullsize, FN 509 Compact MRD with compensator and FN 509 Tactical with Cerakote gray or bronze finish.

With over a million rounds of testing, the FN 509 series is one of the most proven personal and home defense pistols available. The duty-style pistol features FN’s patented optics mounting system (MRD, Tactical and Edge models), enhanced grip texture, and a fully ambidextrous slide stop lever and magazine release. Plus, it’s available in compact, midsize and full size, making it perfect for multiple applications.

Program Details
Customers who purchase any qualifying FN 509 between August 14, 2025, and October 14, 2025, are eligible to redeem their purchase for a prepaid Visa or Mastercard. Customers must redeem their purchase on or before October 31, 2025, to receive their rebate.

To learn more about this and other promotional offers, please visit www.fnamerica.com/promotions.

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Save Big on Blem Ammo + Cert Refurb Binos

SIG SAUER

FIREARMS  SHOP  SALE  MAGS

Get ready for the hunt!

Hunting Season is Almost Here – Prepare Now!

Get ready with these deals on blemished hunting ammo! Also, check out our Certified Refurbished KILO6 Rangefinders backed by our SIG SAUER Infinite Guarantee.

SHOP ALL BLEMISHED AMMO

Save & Shop Blemished Ammo

243 WIN, 80GR, ELITE SERIES COPPER - Blemished

243 WIN, 80GR, ELITE SERIES COPPER

5 ★★★★★ 3 Reviews
Richard L. (Verified Buyer)
“Blemishes don’t affect performance and these bullets deliver.”

$39.99 $23.99

BUY NOW

270 WIN, 140GR, ELITE SERIES POLY TIPPED-BLEMISHED

270 WIN, 140GR, ELITE SERIES POLY TIPPED

4.4 ★★★★★ 7 Reviews
Jeff I. (Verified Buyer)
“Bought this ammunition for an up coming hunt it shoots perfectly.”

$44.99 $23.99

BUY NOW

243 Winchester, 100GR, VENARI Soft Point Hunting-BLEMISHED

243 Winchester, 100GR, VENARI Soft Point Hunting

4.8 ★★★★★ 10 Reviews
Daniel W. (Verified Buyer)
“These bullets are almost exactly like all other ammo. A fantastic value.”

$33.99 $19.99

BUY NOW

270 WIN, 140GR, ELITE SERIES POLY TIPPED-BLEMISHED

270 Winchester, 130GR, VENARI Soft Point Hunting

4.6 ★★★★★ 8 Reviews
Stephanie J. (Verified Buyer)
“A little tarnish on the case does not affect performance. Great bargain.”

$34.99 $20.99

BUY NOW

SHOP ALL BLEMISHED AMMO

Certified Refurbished KILO6K Binoculars

KILO6K HD COMPACT 10X32MM

KILO6K HD Compact 10X32mm

$899.99 $599.99

BUY NOW

KILO6K HDX 8X42MM

KILO6K HDX 8X42mm

$899.99 $599.99

BUY NOW

KILO6K HD COMPACT 8X32MM

KILO6K HD Compact 8X32mm

$799.99 $549.99

BUY NOW

SHOP ALL CERTIFIED REFURBISHED OPTICS

Stronger Than the Storm Sweepstakes

ENTER NOW

SIG SAUER Certified Refurbished Electro-Optics are backed by our Infinite Guarantee/limited lifetime warranty. Every SIG SAUER Certified Refurbished product undergoes a detailed refurbishment process including full function testing. Certified Refurbished items may have slight cosmetic blemishes which do not affect the performance of the product.


SIG SAUER 72 PEASE BLVD NEWINGTON, New Hampshire 03801

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Team Winchester and Team White Flyer Crush the 2025 NSCA North Central Regional

Team Winchester and Team White Flyer Crush the 2025 NSCA North Central Regional

CLAYTON, MO (August 18, 2025) — Team Winchester and Team White Flyer continue to demonstrate their skill at an elite level by securing several championships and podium finishes. Held at Game Unlimited in Hudson, Wisconsin, the North Central Regional is the third stop on the 2025 NSCA Championship Tour: Powered by Winchester.
Team Winchester and Team White Flyer placements include:

  • Connor Daniel: Main Event – Junior Champion
  • Desi Edmunds: Winchester Ladies Cup Champion
  • Zach Kienbaum: Main Event 3rd, Prelim 3rd

Winchester is committed to growing female participation in the shooting sports and designed the first sporting clays competition specifically for women that shoot on the NSCA Championship Tour, Powered by Winchester – The Winchester Ladies Cup. The Winchester Ladies Cup provides $6,750 in added payout dollars to the top five lady competitors in the Main Event at each championship tour stop. The highest overall lady receives an additional pay out of $3,000, runner-up receives $1,500, third place receives $1,000, fourth place $750, and fifth place $500. The additional payout that Winchester provides totals almost $50,000 in incentive for women competing in the NSCA Championship Tour. Winchester is the main ammunition brand offering additional incentive to female competitors, a commitment to growing the shooting sports.
For six years, Winchester has powered the NSCA Championship Tour. The tour includes five regional championships as well as the U.S. Open and National Sporting Clays Championship. Winchester is dedicated to aligning The American Legend brand among the millions of shooting sports enthusiasts. Sporting clays is one of the most popular shooting sports and Winchester is honored to position the famous AA® shotshell as the official brand and ammunition of the NSCA Championship Tour, Powered by Winchester.
Winchester AA® target shotshells and White Flyer® Targets continue to be the top choice among competitors with pallets of product on the grounds. Congratulations to all participants of the 2025 NSCA North Central Regional and good luck to all competing in the Western Regional at Rock Creek Ranch in August. 

About the ATA (Amateur Trapshooting Association)

The ATA serves as the faithful protector of the sport of trapshooting. As the largest clay target shooting organization in the world, the ATA governs the sport’s rules and regulations and seeks ways to further enhance the sport and increase participation. Founded in 1900, the ATA today has 6,000 plus registered tournaments and members will shoot at more than 60 million targets each year. With more than 900 gun clubs affiliated with the ATA you can find registered shooting just about anywhere.

About Winchester Ammunition

Winchester is the leading small caliber ammunition brand for hunting, recreational shooting, and law enforcement, and the largest supplier to the U.S. military. The legendary Winchester® brand, with its 159-year history, is founded on principles of integrity, hard work, and a strong commitment to its loyal customers. As a segment of Olin Corporation, Winchester shares Olin’s purpose to deliver materials and solutions that enhance and protect lives. Learn more about Winchester and the responsible use of its products by visiting Winchester.com 

Winchester: Committed to Safe, Legal and Responsible Firearm Use

As a global leader in the shooting sports and hunting industry, and a brand of 159 years, Winchester is committed to safe, legal and responsible firearm use. Winchester works with key groups like the National Shooting Sports Foundation on a variety of topics important to our industry, including training and education, and on specific programs such as Gun Owners Care® and Project ChildSafe®. Winchester will continue to support programs, organizations and individuals who promote hunting and shooting sports activities in a positive and responsible environment. Any use of firearms by youth participants should be done under the direct supervision of a parent, guardian or other responsible adult.

About Gun Owners Care®

Gun owners care. You care about safety. You care about preventing unauthorized access to firearms. You care about bettering your community, helping those in need, and conserving wildlife and wild places for generations to come. It’s time for gun owners to tell their stories and to show how they’re making a difference. NSSF®, the trade association for the firearms industry, has established the Gun Owners Care® campaign to unite gun owners and the firearms industry in this common cause. Visit gunownerscare.org for more information.


Winchester Ammunition

600 Powder Mill Road

East Alton, IL 62024

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Compact & Reliable: Meet the New TANGO-MSR Riflescope

SIG SAUER

FIREARMS  SHOP  SALE  MAGS

TANGO-MSR

Lightweight. Reliable. Ready to Run.

Whether you’re dialing in your first optic or upgrading your kit, the new TANGO-MSR Compact riflescope delivers battle-ready performance in a streamlined size. At only 8.4″ long and 14.5 oz, it’s perfect for your modern sporting rifles.

Features:

20% Reduction In Weight And Length
Factory-Installed, Pre-Leveled ALPHA-MSR Cantilever Mount
TANGO6T-DVO Removable Throw Lever
High-Performance Low Dispersion Glass For Edge-To-Edge Clarity
6 Dedicated Reticle Illumination Settings
Lay Flat, Flip-Back Lens Covers Included
Waterproof, Shockproof, and Fogproof

SHOP ALL TANGO-MSR

All New TANGO-MSR
TANGO-MSR Compact 1-6x24mm (SFP)

TANGO-MSR COMPACT 1-6x24MM (SFP)

The TANGO-MSR COMPACT is perfect for shooters that require simplicity and reliability.

$399.99

Shop Now

TANGO-MSR Compact 1-8x24mm (SFP)

TANGO-MSR COMPACT 1-8x24MM (SFP)

The reengineered optical system provides sharp edge-to-edge clarity with excellent low light performance.

$499.99

Shop Now

SHOP ALL TANGO-MSR

SezzleStronger Than the Storm Sweepstakes


ENTER HERE

SIG SAUER 72 PEASE BLVD NEWINGTON, New Hampshire 03801

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Shoot For Benjamin!

SIG Experience Center

STORE  RANGE  EVENTS

SHOOT FOR BENJAMIN

Support Epping’s K9, Benjamin, in His Recovery at the SIG Experience Center Public Range

K9 Benjamin is back after suffering an injury while on duty with the Epping NH, Police Department  — but his fight isn’t over. Your donations will help cover his ongoing medical bills and ensure he continues to serve at his best. Every contribution makes a difference for one of Epping’s bravest. Donate now through September 14th at the SIG Experience Center public indoor range.

PUBLIC RANGE

RANGE AND MEMBERSHIPS

Don’t miss out! Less than two weeks left for free range time for all military, law enforcement, and first responders!

Swing by the SIG Experience Center public range to sharpen in your aim, Monday through Friday! Offer ends August 25th.

SIG CONNECT

Use SIG CONNECT at the Range

As an added training advantage, SIG CONNECT 3.0 will be available on the range—allowing participants to enhance their experience with live fire games, skill-building drills, and app-based performance tracking.
Learn more about SIG CONNECT here.

At SIG SAUER, we are proud to support those who serve and protect our communities, both at home and abroad.

Stronger Than the Storm

ENTER HERE

Have product questions? Stop in or email us at secinfo@sigsauer.com

Flagship Store Hours: Monday-Sunday, 8am-7:30pm
SIG SAUER Shooting Center Hours: Monday – Sunday, 8am-7:30pm
Coffee Shop: Thursday – Monday, 8am-4pm

SIG SAUER Academy

231 Exeter Road Epping, NH 03042
603-610-3400
sigsaueracademy.com


SIG SAUER 72 PEASE BLVD NEWINGTON, New Hampshire 03801

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Cimarron Firearms to Showcase Legendary Old West Firearms at the NBS Fall Semi-Annual Market

Cimarron Firearms to Showcase Legendary Old West Firearms at the NBS Fall Semi-Annual Market

Cimarron Firearms to feature iconic Wyatt Earp® Buntline™ and other best-sellers at Booth 1440, Aug. 18 – 24, 2025, in Fort Worth, Texas.

Fredericksburg, Texas (August 2025)Cimarron Firearms, the premier name in authentic Old West firearm replicas, will exhibit in Booth 1440 at the NBS Fall Semi-Annual Market, taking place Aug. 18 – 21, 2025, at the Fort Worth Convention Center in Fort Worth, Texas.

This premier buying event brings together independent sporting goods retailers with the latest and most innovative products in the industry, spanning fishing, camping, paddle sports, outdoor apparel, hunting, and shooting sports.

“Independent retailers are the heart of the Cimarron Firearms dealer network,” said Mike Harvey, Founder of Cimarron Firearms. “The NBS Market is an ideal opportunity to connect face-to-face with our partners, share the craftsmanship behind our products, and offer them an added incentive to stock firearms that inspire enthusiasts and collectors alike.”

As a special offer for NBS Members, Cimarron Firearms will provide 3 percent off normal pricing on all orders placed during the show. The company will present a selection of its most celebrated and collectible firearms at its booth, including:



  • Wyatt Earp® Frontier Buntline™ – The iconic 10-inch barreled 1873 single-action revolver, patterned after the legendary six-gun from Tombstone (1993). Chambered in .45 Colt with a solid sterling silver inlay, color case-hardened frame, and walnut stock, this faithful movie replica is available with an optional walnut display case.
  • Frontier 4 3/4″ Old Silver Frame with Checkered Walnut Grip – Pietta’s deep laser-engraved revolver offered in two finishes – nickel and old silver frame (OSF) – with a two-tone finish where the barrel, cylinder, and grip assembly are blued, and a polished steel frame. An affordable yet striking Old West replica.
  • Pistolero® .45 Colt, 4 3/4″ – A classic single-action revolver with color case hardened frame, smooth walnut grip, and Standard Blue finish.

Frontier 4 3/4″ Old Silver Frame with Checkered Walnut Grip


Pistolero® .45 Colt, 4 ¾”

The NBS Fall Semi-Annual Market is known for its unique buying experience, allowing vendors to showcase products while members place orders on the spot using exclusive pre-approved pricing. Attendees will have the chance to handle Cimarron’s firearms, ask product experts questions, and secure limited-time show specials.

For more information on Cimarron Firearms and accessories, visit www.cimarron-firearms.com. Keep up with the history and happenings at Cimarron on YouTube.

About Cimarron Firearms:

Cimarron is the leader in quality and authenticity of replica firearms. For the past 40 years, Cimarron has worked continuously to perfect the authentic detail, fit, finish, and function of our line of frontier firearms. There is no other firearm that is near equal in value, strength, reliability, and authentic detail as is the line from Cimarron Firearms Co.

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Convert to the FUSE

SIG SAUER

FIREARMS  SHOP  SALE  MAGS

P365 CALX 4.3" KITS

Everything You Need To Convert Your P365 to the Popular FUSE 4.3″ Slide and Barrel Assembly With Night Sights

This CAL-X kit provides P365 owners with the capability of a full-size pistol and the micro-compact concealment the P365 is known for. The included FUSE-length 6 7/8” optic-ready slide is longer than any compact in its class for improved sight radius and enhanced control. Also comes with XRAY3 Day/Night sights and the XMACRO grip mod.

Available in two models, one with (1) 17rd and (1) 21rd magazine as well as a 10rd magazine kit that includes (2) 10rd mags.

SHOP BOTH MODELS   SHOP ALL CONVERSION KITS

P365 4.3″ CAL-X Conversion Kits

P365 4.3" 9MM (1) 17RD (1) 21RD MAG CAL-X KIT

P365 4.3″ 9mm (1) 17rd (1) 21rd Mag CAL-X Kit

BUY NOW

P365 4.3" 9MM (2) 10RD MAG CAL-X KIT

P365 4.3″ 9mm (2) 10rd Mag CAL-X Kit

BUY NOW

Learn How to Convert Your P365

SHOP ALL CONVERSION KITS

The Armslist & Carbided Grips Sweepstakes is Ending SOON!

LAST CHANCE

The Armslist & Carbided Grips Sweepstakes is Ending SOON!

Enter now through August 18, 2025 to win!

Enter To Win a Grand Prize Of:

SIG SAUER: (1) P365-FUSE with ROMEO-X ($1,099.99)
ARMSLIST: 10 YEAR PREMIUM PERSONAL MEMBERSHIP ($838.80)

(1) Carbided: P365-XMACRO grip module: ($250)

Total grand prize of ($2,188.79)

ENTER TO WIN


SIG SAUER 72 PEASE BLVD NEWINGTON, New Hampshire 03801

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Special Offer on the SOF® Tourniquet

Gear up and save BIG with Dark Angel Medical’s exclusive summer sale

We’re excited to share a special deal from our distributor, Dark Angel Medical!

For a limited time, they’re offering the SOF® Tourniquet Gen 5 for just $29.99—and you can take an additional 20% off with code SUMMERREADY at checkout.

Shop the Deal: SOF® Tourniquet Gen 5

Why Choose the SOF® Tourniquet Gen 5?

  • Trusted by professionals for reliability and durability

  • Lightweight, compact, and easy to use in critical situations

  • Perfect for tactical, medical, or outdoor kits

This sale won’t last long—stock up now and stay prepared with top-tier gear at unbeatable prices.

Use Code: SUMMERREADY for an extra 20% off your purchase.
Shop Now at Dark Angel Medical


TacMed Solutions

1250 Harris Bridge Rd

Anderson, SC 29621-3409

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Play the Z Drill Challenge & Enter to Win a P365-FUSE Prize Pack

SIG SAUER

FIREARMS  SHOP  SALE  MAGS

Z Drill Gauntlet Challenge

Play the August Z Drill Challenge to Win!

Complete the Challenge to Get Entered:

Step 1: Download the SIG CONNECT app and create your free account
Step 2: Purchase your 4 Square OHD target
Step 3: Need a phone stand? We recommend this
Step 4: Head to the range. Mount your target and phone
Step 5: In the app, select the new “Monthly Drill” button and choose “August”
Step 6: Run the “Z DRILL” on the 4 Square target. Distance: 5 yards (15 feet) Minimum number of rounds: 8rds
Step 7: Upon start signal engage squares with two (2) rounds each in the following order: 1-2-3-4.
Step 8: End the drill—you’re automatically entered
Step 9: Complete the drill as many times as you want—each run = 1 entry

Complete these steps and automatically get entered to win the grand prize.

The Grand Prize:

The Grand Prize winner will receive a certificate redeemable for a SIG SAUER P365-FUSE, a case (1,000rds) of 9MM ammunition (E9MMB1-50),  a Vaultek safe, two (2) 21 round magazines, a ROMEO-X COMPACT Enclosed sight, and a 5.11 range bag.

DOWNLOAD THE APP   LEARN ABOUT THE CHALLENGE

SIG SAUER 72 PEASE BLVD NEWINGTON, New Hampshire 03801

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Get 2 RAPID FORCE® Carry Types in 1 with the Dynamic Drop-Leg

Alien Gear Holsters HomepageExplore the Dynamic Drop Leg for RAPID FORCE® duty holsters by Alien Gear Holsters

Shop the Dynamic Drop-Leg platform for RAPID FORCE® duty holsters by Alien Gear Holsters

Get a Close-up of RAPID FORCE® duty holster with Dynamic Drop Leg attachment

Explore the RAPID FORCE® duty holster, a securely mounted to Dynamic Drop Leg platform

Get equipped with the Dynamic Drop-Leg for RAPID FORCE® duty holsters by Alien Gear Holsters today

Explore Alien Gear Holsters' Quick Disconnect System for fast transitions between setups.

Build your Drop-Leg System with Alien Gear Holsters RAPID FORCE® platform


Shop online: AlienGearHolsters.com

Shop Holsters at AlienGearHolsters.comShop Photon Holsters

Shop Professional Grade Duty HolstersShop Gear and Accessories

Alien Gear Holsters | 4411 W. Riverbend Ave.

Post Falls, ID 83854 | United States

Contact : support@aliengearholsters.com

or call (208) 215-2046

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September Courses in New Smyrna Beach

SIG SAUER

COURSES  SHOP  RANGE  EVENTS

SSA FL

New Smyrna Beach Florida Courses at SIG SAUER Academy

Join us for training at Volusia County Gun Club in New Smyrna Beach, Florida.

LEARN MORE

Have product questions? Stop in or email us at secinfo@sigsauer.com

Flagship Store Hours: Monday-Sunday, 8am-7:30pm
SIG SAUER Shooting Center Hours: Monday – Sunday, 8am-7:30pm
Coffee Shop: Thursday – Monday, 8am-4pm

SIG SAUER Academy

231 Exeter Road Epping, NH 03042
603-610-3400
sigsaueracademy.com


SIG SAUER 72 PEASE BLVD NEWINGTON, New Hampshire 03801

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Magpul Back Up Sights Are In Stock

MBUS 3 In Stock at Magpul.com

The MBUS 3 (Magpul® Back Up Sight) system incorporates the best features, strengths, and value of the original MBUS and MBUS Pro Sights in a feature-packed back-up sight system. Get some important insurance in case your main optic fails — the MBUS 3 Sight system is an alternate aiming solution for when Murphy’s Law comes knocking.

Pick up some inexpensive, lightweight, and impact-resistant back-up sights today at Magpul.com, or visit your local Magpul retailer.

Use code 5BRC4AUG to receive $5 off and free shipping on your next order of $75 or more.

*Enter the code in your Magpul.com cart or look for the “Apply Discount Code” link at checkout. Offer only valid at Magpul.com, cannot be combined with other offers, including sale items and special pricing, code expires 8/31/2025.

Our Top Sellers

MBUS® 3 Sight – Front

MBUS® 3 Sight – Front

$39.95

MBUS® 3 Sight – Rear

MBUS® 3 Sight – Rear

$59.95

MBUS® Sight – Front

MBUS® Sight – Front

$39.95

MBUS® Sight – Rear

MBUS® Sight – Rear

$57.95

MBUS 3 Sights In Stock at Magpul.com

TACTICAL COM · 9160 Hwy 64 Ste 12-198 · Lakeland, TN 38002 · USA

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Don’t Let This Heat Wave Scare You Away!

SIG SAUER

COURSES  SHOP  RANGE  EVENTS

Don’t Let This Heat Wave Scare You Away!

Your next SIG SAUER Academy course is waiting for you.

Beginner:

Intermediate:

Advanced:

Have product questions? Stop in or email us at secinfo@sigsauer.com

Flagship Store Hours: Monday-Sunday, 8am-7:30pm
SIG SAUER Shooting Center Hours: Monday – Sunday, 8am-7:30pm
Coffee Shop: Thursday – Monday, 8am-4pm

SIG SAUER Academy

231 Exeter Road Epping, NH 03042
603-610-3400
sigsaueracademy.com

SIG SAUER 72 PEASE BLVD NEWINGTON, New Hampshire 03801

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SRS MIL-Grade Products! HUGE SALE!

HUGE Discounts! 50% OFF

Get 50% OFF Military-grade and discontinuing SRS-A2 products – barrels and conversion kits – for a limited time only!

SRSA2 Conversion Kits

300WM 18″ 5rd

$950.00

$1,900.00

BUY NOW

338NM 26″ 5rd

$1,025.00

$2,050.00

BUY NOW

300NM 18″ 5rd

$975.00

$1,950.00

BUY NOW

SRSA2 Barrel Assembly

300WM 18″

$757.50

$1,515.00

BUY NOW

338NM 26″

$857.50

$1,715.00

BUY NOW

300NM 18″ 5rd

$857.50

$1,715.00

BUY NOW

See more on our website!

Shop Now

Go to Deserttech.com to take the next step

in your shooting evolution.


Desert Tech

1995 west Alexander Street, West Valley City
United States of America


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VIP Movement Notification – Atlanta, GA

FAASTeam logo

VIP Movement Notification – Atlanta, GA
Notice Number: NOTC4563

                       21 AUGUST 2025

                        Atlanta, GA

                        5 NMR; SFC – 4,999 AGL

Specific instructions and restrictions are available at http://tfr.faa.gov once the NOTAM has been issued.

*Depicted TFR data may not be a complete listing. Pilots should not use the information on this website for flight planning purposes. For the latest information, call your local Flight Service Station at 1-800-WX-BRIEF.

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CROSS SAWTOOTH Now Available In 6.5 PRC

SIG SAUER CROSS SAWTOOTH Now Available In 6.5PRC

The Ultimate Backcountry Precision Rifle Now Shipping in New Caliber

NEWINGTON, N.H., (August 14, 2025) – SIG SAUER, industry-leading manufacturer of cutting-edge firearms, optics, and ammunition, is excited to announce the availability of the newest addition to the acclaimed CROSS® SAWTOOTH precision bolt-action rifle line: the CROSS SAWTOOTH chambered in 6.5 PRC. The newest variant blends extended-range performance with a rugged, field-ready design – built specifically for serious hunters and precision shooters demanding unmatched accuracy and uncompromising durability all in an exceptionally light weight package.

At the heart of the CROSS Sawtooth is the premium 22-inch PROOF™ Research carbon fiber barrel, precision-engineered for reduced weight and superior heat dissipation without sacrificing rigidity. This 6.5 PRC barrel delivers exceptional consistency, flat trajectories, and sub-MOA accuracy at extended distances—even under harsh conditions. Every CROSS Sawtooth is backed by SIG SAUER’s Sub-MOA Accuracy Guarantee.

Designed for field versatility, the CROSS SAWTOOTH features a fully folding and adjustable precision stock that locks securely for compact carry and quick deployment. Whether navigating dense timber or packing into remote high country, the folding design reduces overall footprint without compromising stability or comfort. The adjustable 2-stage match-grade trigger offers a crisp, clean break and can be tuned to the shooter’s preference, enhancing control for long-range engagements.

Other key features include:

  • Free-floating M-LOK handguard with ARCA rail for tripod or bipod use

  • Ambidextrous safety and magazine release

  • Stainless steel heavy-profile radial brake (reduces felt recoil by up to 45%)

  • 20-MOA Picatinny rail

  • AICS-pattern detachable magazine compatibility

  • Cerakote Moss™ finish.

“The CROSS Sawtooth in 6.5 PRC is a natural extension of our precision hunting rifle line,” said Robby Johnson, Chief Marketing Officer. “As demand grows for new high-performance, flat-shooting cartridges, we will continue to evolve the CROSS line to accommodate the ballistic performance hunters and marksmen are looking for. This rifle offers the ideal balance of power, precision, and packability—delivering on the promise of the SAWTOOTH platform in every way.”

The SIG SAUER CROSS Sawtooth in 6.5 PRC is available now at authorized SIG SAUER dealers.

To learn more about SIG SAUER, please visit sigsauer.com.

About SIG SAUER, Inc.
SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, airguns, suppressors, remote controlled weapons stations, and training.  For over 250 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision.  Today, SIG SAUER is synonymous with industry-leading quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens.  Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy.  Headquartered in Newington, New Hampshire, SIG SAUER has over 3,400 employees across sixteen U.S. locations in three states, and four additional global facilities.  SIG SAUER is certified a Great Place to Work™. For more information about the company and product line visit:
sigsauer.com.


SIG SAUER 72 PEASE BLVD NEWINGTON, New Hampshire 03801

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Barrett Begins Construction on New Era in Weapon Systems Manufacturing

Barrett Begins Construction on New Era in Weapon Systems Manufacturing


MURFREESBORO, TN – The NIOA Group has officially broken ground on its new Barrett Firearms facility, heralding a new era in weapon systems manufacturing for Tennessee.

The ceremony marking the beginning of construction of the Barrett Manufacturing & Technology Campus (BMTC) and NIOA North American Headquarters, was attended by a host of dignitaries including Tennessee Governor Bill Lee, Senator for Tennessee, the Honorable Marsha Blackburn, Tennessee Economic and Community Development (TNECD) Commissioner Stuart McWhorter, Rutherford County Mayor Joe Carr and Murfreesboro Mayor Shane McFarland, industry leaders, company executives and staff.

The BMTC will be the NIOA Group’s global center of excellence for firearms and advanced military weapons manufacturing and research capabilities. The ceremony was held today in conjunction with TNECD.

The $76.4 million project creates a 170-acre campus at 8808 Manchester Pike, not far from the company’s original headquarters where it has proudly operated for more than four decades. It marks the most significant investment in Barrett’s history and reflects the NIOA Group’s long-term commitment to advanced manufacturing and local jobs in Rutherford County.

Barrett has built a legendary reputation for its craftmanship and innovation in large caliber long-range superiority over 40 years and is a trusted supplier to US and allied militaries worldwide. This new facility described as “the factory of the future” will continue that story of innovation, research and development and precision military manufacturing to produce the next generation of advanced soldier fired weapon systems.

Stage 1 of the BMTC includes corporate headquarters, R&D capabilities, large scale state-of-the-art manufacturing and first floor office area spread over more than 250,000 square feet. The expansion will double the Barrett workforce over the next five years and enable the company to meet growing worldwide demand for its commercial and defense products.

Barrett CEO Bryan James said the new facility represented a bold step forward and a long-term commitment to the company’s heritage in Murfreesboro, Tennessee.

“As a locally founded business, we’re proud to invest once again in the place that has shaped our success as a global leader serving both the commercial and military markets,” Mr. James said.

“This project not only underscores our commitment to the region, supporting hundreds of local jobs, but it’s a significant investment in our people, our customers and our capabilities.”

Mr. James thanked TNECD and the wider community for their strong support of the project, recognizing its potential to create skilled jobs for the region.

NIOA Group executive chairman and chairman of the Barrett board, Rob Nioa, said the new facility would serve as the NIOA Group’s global firearms and advanced military weapons manufacturing center of excellence.

“Tennessee is a firearms and ammunition industry powerhouse. As we look ahead to global growth, we are excited to be building the factory of the future right here,” Mr. Nioa said.

“This is a strategic investment that will give us the scale, technology and capacity to meet the evolving demands of our customers and defense partners worldwide.”

Construction of the BMTC is expected to be completed by February 2027 with operations to begin soon after.

Government officials, NIOA ownership, Barrett Executives and project developers at the BMTC Groundbreaking Ceremony. (Photo by TNECD)

About Barrett

Barrett is the world leader in long-range, large-caliber, precision rifle design and manufacturing. Barrett products are used by civilians, sport shooters, law enforcement agencies, the United States military and more than 80 US Department of State approved countries around the world. The Barrett Quality Management System (QMS) has received the prestigious ISO 9001:2015 certification for the design and manufacture of firearms, ammunition, and accessories, and to provide training for those systems. Barrett is part of the NIOA Group. For more information, please visit www.barrett.net.

About NIOA Group

  • The NIOA Group includes NIOA Australia, NIOA New Zealand, the Australian Missile Corporation, NIOA Inc [USA], Barrett Firearms [USA], NIOA UK and joint venture company Rheinmetall NIOA Munitions.

  • Established in 1973, NIOA Group is a global firearms, weapons and munitions company with operations in Australia, New Zealand, the USA and United Kingdom with a distribution network covering 80 US State Department approved countries.

  • NIOA is a major tenant at the Australian government owned, contractor operated (GOCO) munitions facility at Benalla in Victoria where it operates 30mm Boxer Combat Reconnaissance Vehicle, 35mm cannon and 120mm Abrams tank ammunition manufacturing capabilities.

  • The company is a joint venture partner with Rheinmetall of Germany in the Rheinmetall NIOA Munitions 155mm artillery forging facility in Maryborough, Queensland, delivering key munitions for allied nations.



Logo


Barrett Firearms

5926 Miller Lane

Christiana, TN 37037

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Enter to Win a Custom SIG Motorcycle: Hero’s Journey Sweepstakes

SIG SAUER

FIREARMS  SHOP  SALE  MAGS

Heros Journey Sweepstakes

Support the Infinite Hero Foundation and Enter the Hero’s Journey Sweepstakes

Now through October 31, 2025

The Infinite Hero Foundation is dedicated to honoring the sacrifice of military heroes and their families by connecting them with innovative, life-changing treatments for service-related injuries—both seen and unseen.

From the lasting impact of physical wounds to the often silent struggles of PTSD, traumatic brain injury, and other invisible challenges, Infinite Hero works to break down barriers to care. Their mission is to ensure that every service member, veteran, and military family has access to the support they need—regardless of location, resources, or circumstance.

Carey Hart, a former professional freestyle motocross competitor, partnered with the Infinite Hero Foundation to help raise donations through his Good Ride charity rallies. The intention of Good Ride is to give back while doing what Carey loves – motorcycles. Proceeds from Good Ride rallies and events go back to Infinite Hero.

Now, you have a chance to win this custom Custom Carey Hart x Indian Motorcycle x SIG SAUER motorcycle. You may enter by completing the official entry form with an optional donation to benefit the foundation.

All donations are voluntary and non-refundable. Making a donation does not improve chances of winning.

LEARN MORE AND ENTER TO WIN NOW

Custom Carey Hart Motorcycle

SIG SAUER 72 PEASE BLVD NEWINGTON, New Hampshire 03801

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Light It Up with the HIT® Target Impact Indicator by Hornady®

Light It Up with the HIT® Target Impact Indicator by Hornady®

Grand Island, NE (August 14, 2025) – Long-range shooting presents plenty of challenges, but confirming hits on target should not be one of them. Hornady® developed a simple, adaptable solution to provide positive verification for hits on steel targets at any range.

The Hornady HIT® Target Impact Indicator delivers immediate hit confirmation at extended ranges where impacts can be hard to spot. Featuring seventeen ultrabright LED lights, the HIT indicator produces an unmistakable flashing signal, visible even in the brightest daylight conditions.

Its highly sensitive internal accelerometer detects vibrations created by bullet strikes on steel plate targets. Upon bullet impact, the impact indicator LED lights flash Morse Code for H-I-T, providing clear and easy-to-identify confirmation of rounds on target.

The HIT Target Impact Indicator attaches easily to most target stands with the included mounting options. Designed to connect to the target stand and not the target itself, it stays clear of the direct impact zone to prevent potential damage.

This self-contained unit features a rechargeable battery and a Micro USB charging port, with no loose pieces or parts to misplace. Its simple, effective design allows shooters to move it quickly from target to target without tools or extra hardware.

When target impact verification is difficult, Hornady has the solution. Light it up with the HIT Target Impact Indicator.

HIT Target Impact Indicator Features

  • An ultra-bright light indicates bullet impact on distant steel targets.
  • Visible up to 1000+ yards with the naked eye (weather-dependent).
  • Easily attaches to most stands with the included elastic band.
  • Rechargeable using micro-USB.
  • Morse code “H-I-T” blinks for impact distinction,
  • Accelerometer detects bullet vibrations for activation.

Hornady Reloading®, Hornady Security®, and SnapSafe® are owned by Hornady® Manufacturing Company, a family-owned business headquartered in Grand Island, Nebraska. Proudly manufacturing products that are made in the USA, Hornady® Manufacturing is a world leader in bullet, ammunition, reloading tool, accessory, and security product design and manufacturing since 1949.

For more information, please visit WWW.HORNADY.COM

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Julie Golob Joins Springfield Armory® as Professional Shooter and Brand Ambassador

Julie Golob Joins Springfield Armory® as Professional Shooter and Brand Ambassador

August 12, 2025

GENESEO, ILL. (08/12/25) – Springfield Armory® is proud to announce that world champion shooter, author and military veteran Julie Golob has joined the company as a brand ambassador and professional shooter, bringing a wealth of experience and knowledge to her new role.GENESEO, ILL. (08/12/25) – Springfield Armory® is proud to announce that world champion shooter, author and military veteran Julie Golob has joined the company as a brand ambassador and professional shooter, bringing a wealth of experience and knowledge to her new role.

A veteran of the elite U.S. Army Marksmanship Unit, Golob’s titles include top honors in Bianchi Cup, Steel Challenge, USPSA, IDPA and IPSC competitions, as well as being named U.S. Army Female Athlete of the Year. Over the course of her career, she has earned more than 170 championship titles and top scores in international, national and regional marksmanship competitions across seven different shooting disciplines. She is also the first and only 7 Division USPSA Ladies National Champion.

Golob shares her passion for firearm safety, shooting sports, conservation and hunting as an instructor, consultant, speaker, ambassador and creator. As a published author of a primer on shooting sports and a children’s book on firearm safety, Golob has also written numerous articles for prominent firearms publications. Be sure to watch for her upcoming contributions to The Armory Life.

Taking her place alongside Springfield Armory’s legendary pro shooter Rob Leatham, Golob will employ her proven skills as a professional shooter and content creator in addition to helping guide new product development for the company in this new role.

“We couldn’t be more proud to have Julie join the Springfield Armory team,” said Steve Kramer, Vice President of Marketing for Springfield Armory. “With her wealth of knowledge, voluminous skill and extensive experience in the shooting industry, she will bring an invaluable and unique perspective to the company’s efforts to continuously innovate and grow.”

“I’m thrilled to be joining Springfield Armory,” said Golob. “I’ve long admired the company’s values, vision, innovation, and leadership. I’m honored to have the opportunity to be a part of that heritage and excited to shoot Springfield Armory’s exceptional firearms.”

To learn more about Springfield Armory, visit https://www.springfield-armory.com/.

About Springfield Armory®

In 1794, the original Springfield Armory began manufacturing muskets for the defense of our young, free Republic. The Armory functioned as a firearms supplier for every major American conflict until 1968 when the government sadly closed its doors. In 1974, nearly two centuries after its inception, Springfield Armory Inc. in Geneseo, Ill. revived the iconic heritage of the Armory to carry on its legacy.

We strive to honor this responsibility as guardians of the original Springfield Armory legacy by manufacturing the highest quality firearms to enable responsible citizens to preserve their right to keep and bear arms in the defense of life, liberty and the pursuit of happiness.

With an unmatched emphasis on craftsmanship, performance and exceptional customer service, our mission is to forge superior firearms and provide the tools necessary to defend individual freedoms and equality for those who embrace the rights and principles secured by our Founding Fathers. For more information, please visit us at: springfield-armory.com.

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Registration Open! | NDIA Special Operations Division Fall Reception

SOLIC_social-header_2178957.jpg

Register Today!

NDIA’s Special Operations Division invites you to our fall reception. The nation’s need for SOF has never been greater, yet the environment has never been as uncertain. The evening will feature Congressional and SOF leaders discussing the resourcing, modernization, and experimentation critical to the success of SOF – and how industry can help.

Join other industry and SOF leaders at the Army Navy Club in Washington, D.C., on September 17 to address these important issues, network, and build partnerships.

Visit our website for additional information.

Survey Button

Sponsorship Opportunities

Take advantage of the opportunity to become a sponsor to enhance your exposure and showcase your company to the Special Operations community. Contact Tiffiney Smith at tsmith@NDIA.org or visit our sponsorship page for additional information on sponsorship levels.

Visit our website for more information, to view the agenda, and to register.

Questions? Contact Tiffiney Smith at tsmith@NDIA.org

Dates
Date

September 17, 2025
6:00 – 9:00PM

Location

Location
Army Navy Club
901 17thSt NW
Washington, DC 20006

Contact

Contact

Tiffiney Smith

Meeting Manager
(703) 247-2554
tsmith@NDIA.org


National Defense Industrial Association  |  2101 Wilson Boulevard  |  Suite 700  |  Arlington, VA 22201

**The appearance of U.S. Department of Defense (DoD) visual information does not imply or constitute DoD endorsement.**

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Introducing the Pro Impulse Hearing Protection Line

Safariland LogoIntroducing Safariland's New Impulse Line of Hearing ProtectionPro Impulse Plus In-Ear Hearing Protection - $24.98 - Shop NowPro Impulse Range Kit - $44.98 - Shop NowPro Impulse Bluetooth Electronic Hearing Protection - $74.98 - Shop NowGun, holster and Pro Impulse Bluetooth Electronic Hearing Protection on tableSign up for the loyalty program


The Safariland Group | 1.800.347.1200

ONTARIO HQ
4700 Airport Drive
Ontario, CA 91761

JACKSONVILLE HQ
13386 International Parkway
Jacksonville, FL 32218

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NEW Vortex® Sport Cantilever Mounts

Vortex logo and symbol, meaning, history, PNG

NEW SPORT CANTILEVER MOUNTS: SOLID. VERSATILE. FOR THE FIRST SHOT AND BEYOND.
August 14, 2025

BARNEVELD, Wis. – Vortex’s Sport line gets even more AR friendly with the introduction of the 34mm Sport Cantilever Mount, the go-to choice for newer shooters and those looking for a solid, versatile mounting solution.
While accommodating a variety of tube sizes, this lightweight mount leaves ample rail space for your other accessories without sacrificing stability. It also ensures you have optimal fore and aft movement on your AR’s rail to get the best possible fit to your weapon. Trust this mount to hold your zero through long range sessions for years of use.
Sport Cantilever Mount, 1.5″ Height (Available in 34mm, 30mm, and 1″ Tube Size)
MAP: $119.99 | MSRP: $179.99
For a detailed list of technical specifications, frequently asked questions, and high-resolution images, check out the
Vortex® New Product Portal.

To see more from Vortex®, visit VortexOptics.com
About Vortex®: Your desire to be your best fuels our promise to provide nothing short of exceptional performance, unmatched service, and memorable experiences. The way we see it, your success is our success.
Welcome to Vortex Nation™.


1 Vortex Drive, Barneveld, WI, 53507

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Shell Tech Announces End of Summer Sale


Shell Tech Announces End of Summer Sale

From Aug. 15 – 16, 2025, save 16 percent on all next-gen ammo from Shell Tech.

Eubank, KY (August 2025)Shell Shock Technologies, LLC. (SST), a leading innovator in the ammunition industry, celebrates the end of summer with a 16 percent discount on all of its next-generation ammunition available exclusively on its website.

Shell Tech Ammo offers superior performance and reliability through its innovative NAS³ technology, making it a preferred choice among law enforcement, military, civilian firearms enthusiasts, gun owners, and hunters. The company’s 9mm, .380 ACP, 300 AAC Blackout, and 5.56 NATO ammunition provides exceptional quality and precision, ensuring optimum performance across a wide range of shooting scenarios.

Every round of Shell Tech ammunition meets the highest standards of quality, with each one meticulously hand-inspected to guarantee reliability and peak performance—critical for both competitive shooters and those who demand dependable self-defense solutions. Whether for the range, personal safety, hunting, or duty use, Shell Tech delivers ammunition that flies fast, flat, and accurate with reduced felt recoil, allowing for quicker follow-up shots.

The company’s extensive product line caters to a variety of shooting needs, and its direct-to-consumer model ensures customers receive top-quality products at affordable prices. This approach also fosters a closer connection between Shell Tech and its customers, offering personalized service and expert guidance in ammunition selection. With Shell Tech, shooters have access to the latest advancements in ammunition technology, designed to enhance performance and elevate the shooting experience.

Due to the unique design of the patented NAS³ casings, spent cases can be easily retrieved using a magnetic retriever tool and reloaded multiple times without losing shape or integrity. This combination of innovation, performance, and reusability underscores Shell Tech’s commitment to delivering the next generation of ammunition.



Keep up with Shell Tech’s advanced ammunition on the website.


About Shell Shock Technologies and Shell Tech Ammo:

Shell Shock Technologies, LLC (SST), headquartered in Eubank, Kentucky, is a leading innovator in advanced ammunition case design and manufacturing. Since 2015, Shell Shock has supplied hundreds of millions of high-performance cases to commercial ammunition companies, U.S. defense contractors, and international defense allies. The company’s patented, lightweight, and durable cases are engineered to enhance precision, reliability, and functionality across a variety of applications. Expanding on this legacy, Shell Shock introduced Shell Tech, a new line of factory-loaded, hand-inspected ammunition designed for hunters, sports shooters, and defense professionals. Produced at our Calhoun, Georgia facility, Shell Tech ammo brings unmatched quality, accuracy, and consistency directly to consumers.

Committed to ongoing innovation, Shell Shock’s engineers continually develop advanced materials and processes, including pioneering lightweight ammunition links for belt-fed machine guns. With a focus on performance, dependability, and customer satisfaction, Shell Shock and Shell Tech set a new standard in ammunition technology.

For more information, please visit www.shellshocktechnologies.com

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Train Smarter, Not Harder with the Smokeless Range

Train smarter. Not harder.

Laser Ammo’s Smokeless Range® is the most affordable, user-friendly, high-quality firearms simulator on the market, with no subscription or hidden fees. We offer a free 2-week trial to give you full access to our software and all its amazing features. And with our exceptional customer support, you’ll get the ongoing assistance you need to ensure a top-notch training experience.

Enhanced Visuals: Menu design renders at 1080p for a sharper, more immersive experience.

Favorites Page: Users can easily collect and access their most-used drills, making training sessions faster and more efficient.

Multiple Laser Offsets: Seamlessly switch between different laser trainers with the ability to store multiple laser offsets.

Improved Drills: All 10 core drills have received visual and gameplay enhancements based on user feedback.

Extensive Target Selection: Achieve more variety in your training sessions with Target Shooting, Transitional, Tracking, and Moving drills.

Get Ready Timer: A new feature that helps users efficiently set up their solo training sessions, saving you time and improving your focus.

TRAINING LASERS

TRAINING GUNS

SIMULATORS + TARGETS

TACTICAL TRAINING

LASERAMMO.COM • FIND YOUR RANGE!

Laser Ammo Training Technologies, PO Box 222017, Great Neck, NY 11022, United States

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Elite Insulated Pant

NEW FOR 2025

Elite Insulated Pant

NOW AVAILABLE, TUO’s AMP Puffy Pant offers in-the-field warmth in a lightweight package.

MUSKEGON, Mich. (August 13, 2025) – A “cold sit” – we’ve all been there. You hoof through in the dark popping occasionally flashlight bursts at the reflective cat eyes marking your trail. You break a sweat going in, which turns into a dank chill once situated in the stand. The start of a long cold day in the woods…

Remedies for your torso are often considered, like not donning an insulated jacket or parka until in position. Same can’t be said for your legs, however, until packable insulated “puffy pants” like TUO’s new AMP Puffy Pant came onto the scene.

Storm

Deadfall

TUO’s AMP Puffy Pant was designed as a comfy mid-layer for the whitetail woods, cloaked with your favorite camo field pants. They’re equally as effective as an outer shell, too. The full leg zippers let you slip them on in the field if weather conditions collapse or for that long sit in the stand, serving as the ultimate insulated outer layer. As an outer shell, they’re ideal for hunters glassing for game in cold conditions before they traipse into the backcountry wearing rugged field pants and gaiters.

The AMP Puffy Pant’s easy on and off is a hallmark. “We designed the TUO AMP Puffy Pant with full leg zippers, so they can be simply slid over your field pants with your boots still on,” said TUO Marketing Director, Steve Allie.

TUO’s AMP Puffy Pant sports an intelligently insulated 2-layer design. The outer shell fabric is constructed of a blended nylon with woven ripstop, which is treated with a water repellent and offers UPF 50. The lining fabric is also composed of nylon ripstop and includes Polygiene StayFresh™ to help reduce odor from bacteria and OdorCrunch™ to capture and inhibit odors letting you wear more and wash less.

Between the layers, TUO’s AMP Puffy Pant factors in 60g of Paralite™ insulation. The lightweight and breathable insulation provides a higher fill power than similar weight polyester insulations, yielding a lighter and warmer garment with less bulk.

Function-wise, appreciate the pants’ elastic waistband with drawcord, two front hand pockets with invisible zippers, and center fly with invisible zipper. Additionally, the back bottom hem offers rib knitting for a form fit.

These aren’t the puffy pants that make you look like an astronaut bounding on the moon. Rather, TUO’s new AMP Puffy Pant is comfortable and stylish, while providing the lightweight warmth you’ll value in the field.

AMP Puffy Pant FEATURES:

  • Two layer design with 60g of lightweight Paralite™ insulation

  • Water repellent with UPF 50

  • Polygiene StayFresh™ to help reduce odor from bacteria and OdorCrunch™ to capture and inhibit odors

  • Full zip legs

  • Elastic waistband with drawcord

  • Rib knit bottom hem for form fitting

  • 2 front hand with pockets with invisible zippers (invisible zippers) micro zippers/fabric covers it

  • Center fly with invisible zipper

  • COLORS: Storm and Deadfall

  • SIZES: S – 3XL

MSRP $199.99

NOW AVAILABLE 

ABOUT NEXUS OUTDOORS

Nexus Outdoors, headquartered in Muskegon, MI, USA, is a leading worldwide designer, marketer and distributor of performance, hunting and casual odor-controlling apparel, footwear and equipment under the ScentLok Technologies®, OZ®, Blocker Outdoors®, TUO®, Hardcore Waterfowl, Whitewater, and Tree Spider® brands. It also owns American Range Systems, manufacturer and distributor of the world’s strongest and safest bullet traps. Nexus Outdoors is the only company with access to all scent-controlling technologies, including their patented Carbon Alloy™ and Cold Fusion Catalyst™ technologies, which provide superior success in the field. ScentLok and Blocker Outdoors are pioneers in the hunting industry, which many credit with creating a market focused on superior scent control to get closer to big game.

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Introducing the All-New Uniform Wraparound Tactical Vest

AMERICAN MADE BULLET RESISTANT PRODUCTS

SOFT ARMOR VESTS  PLATE CARRIERS  BUNDLES  CLEARANCE

We’re proud to announce the launch of the Uniform Wraparound Tactical Vest—our latest innovation in professional body armor.

Built with our wraparound soft armor, this vest delivers full front, back, and side protection while offering complete compatibility with our Everyday Concealable, Standard LE Tactical, and VIP T-Shirt Carriers. Now, you can seamlessly move your armor between carriers, adapting to any mission without purchasing multiple armor sets.

Uniform Wraparound Tactical Vest IIIA+

$999.00 $699.00

View Product

Uniform Wraparound Tactical Carrier

$999.00 $189.00

View Product

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National Body Armor, 7100 West Camino Real Suite 302-6
Boca Raton, Florida 33433 US

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Your Rifle Magnifier Is Obsolete.

SIG SAUER

FIREARMS  SHOP  SALE  MAGS

ROMEO8T-AMR COMBO KIT

Your Rifle Magnifier Is Obsolete. Advanced Tech Now Available at the SIG Webstore!

Automatic Modified Reticle™ (AMR) technology instantly adjusts your reticle when it senses that the magnifier has been engaged or disengaged, giving you the optimal reticle configuration for both close-quarters and mid-range engagements – without needing to press a button.

Get the new AMR technology with the ROMEO8T-AMR Combo Kit which includes the newly redesigned ROMEO8T-AMR red dot sight and newly redesigned JULIET3T-AMR Magnifier.

LEARN MORE AND BUY NOW

NEW! ROMEO8T-AMR™

ROMEO8T-AMR™

ROMEO8T-AMR™

Compact Red Dot With Automatic Modified Reticle™ Technology

BUY NOW

Features:

AMR instantly adjusts your reticle when engaged or disengaged, giving you the optimal reticle configuration

Massive 40MM HDX™ High-Performance Multi-Coated Lens

50,000 Hour Runtime on CR123 Utilizing MOTAC™

MIL-810-STD Durability

IPX8 Waterproof and Fogproof Certified

Assembled in Oregon, USA

$699.99

OR

4 Payments of $175 with Sezzle

Available as a Combo Kit or Individual

JULIET3T-AMR™ MAGNIFIER

JULIET3T-AMR™ Magnifier

Compact Magnifier, Compatible With Automatic Modified Reticle™ Technology.

BUY NOW

ROMEO8T-AMR™ COMBO KIT

ROMEO8T Combo Kit

When used in conjunction with an AMR equipped magnifier, the ROMEO8T-AMR leverages SIG SAUER’s revolutionary Automatic Modified Reticle™ technology to instantly transition between user-selectable reticle configurations as the magnifier is engaged or disengaged.

BUY THE COMBO KIT NOW

Sezzle


SIG SAUER 72 PEASE BLVD NEWINGTON, New Hampshire 03801

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Radar-Based Eavesdropping: This is How Your Phone Reveals Your Coversations

Radar-Based Eavesdropping: This is How Your Phone Reveals Your Coversations

Aug 12, 2025

(Source: iHLS)

This post is also available in: עברית (Hebrew)

A recent study from Penn State University has revealed a surprising security concern: Millimeter-wave radar can pick up and transcribe private phone calls by sensing the tiny vibrations emitted through a cellphone’s earpiece.

According to the press release, In controlled experiments, researchers positioned a radar device roughly three meters from a phone during a call. The radar detected minute surface oscillations originating from the earpiece. This raw data was then processed using a lightly adapted version of the Whisper speech recognition model, retraining just 1% of its parameters to interpret radar-based vibrations. The result: about 60% transcription accuracy within a vocabulary of up to 10,000 words. While not flawless, even partial success—such as capturing keywords—poses meaningful privacy risks.

Back in 2022, the same team showed that radar could identify ten pre-selected words with up to 83% accuracy. The current work expands from keyword spotting to continuous speech, albeit with reduced accuracy due to the complexity and noisiness of radar signal processing.

Researchers liken the output to lip-reading: imperfect and incomplete, but often enough to piece together conversations when paired with context. That resemblance raises red flags for potential misuse, especially by sophisticated adversaries.

The experimental setup is for research purposes. However, the study underscores a growing concern: emerging technologies previously seen as harmless may be repurposed for surveillance.

The team behind the research stresses that its goal is not to enable eavesdropping, but to highlight potential risks before they are exploited. Future work may focus on developing protective countermeasures, such as passive acoustic dampening or active shielding, to safeguard sensitive conversations.

As wireless systems and AI continue to evolve, this study serves as a reminder: even the faintest vibrations from everyday devices can compromise privacy.

The research was published in Proceedings of WiSec 2025: 18th ACM Conference on Security and Privacy in Wireless and Mobile Networks.

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SIG Airguns: Your Best Training Partner

SIG SAUER

FIREARMS  SHOP  SALE  MAGS

Airguns

Feels Like a SIG Because It Is One.

SIG SAUER Air Pistols, Air Rifles and accessories are engineered to elevate airguns to a new standard of performance. Our airguns make it easier to get the trigger time you desire without booking range time.

SHOP ALL AIRGUNS

Popular SIG Airguns

1911 We The People CO2 BB-Gun (BB)

1911 We The People CO2 BB-Gun (BB)

Semi-automatic, CO2-powered airgun and the first air pistol with a functional takedown lever for field stripping.

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P365 AIR PISTOL (BB)

P365 Air Pistol (BB)

Now, you can get the same game-changing pistol in the form of a 4.5mm CO2 airgun.

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SIG MCX CANEBRAKE, AIR RIFLE (Pellet)

SIG MCX CANEBRAKE, Air Rifle (Pellet)

This CO2 model with flip-up sights and 30 round magazine is ideal for training.

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SIG MCX Air Rifle, GEN II Scoped (Pellet)

SIG MCX Air Rifle, GEN II Scoped (Pellet)

Based on the original designs of the SIG MCX now including a 1-4×24 riflescope.

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MCX RATTLER BB

MCX RATTLER BB

Accurately replicates the feel and function of its 300 Blackout counterpart.

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SHOP ALL AIRGUNS

SIG SAUER 72 PEASE BLVD NEWINGTON, New Hampshire 03801

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Hi Mountain Seasonings Celebrates National Bacon Lover’s Day: August 20th

Hi Mountain Seasonings – Alaska Butcher Equipment & Supply

Hi Mountain Seasonings Celebrates National Bacon Lover’s Day: August 20th

RIVERTON, Wyo. (August 13, 2025) — National Bacon Lover’s Day is sizzling its way into kitchens across the country on Wednesday, August 20, and Hi Mountain Seasonings is inviting everyone to celebrate the crispy, smoky, and savory magic of bacon like never before.

National Bacon Lover’s Day is all about one thing—bacon. From bacon and eggs to bacon ranch dip, bacon-wrapped everything, and even chocolate-covered bacon, there’s no wrong way to enjoy this timeless treat. Whether cooking up breakfast, lunch, dinner, or dessert, bacon made with Hi Mountain Seasonings can (and should) be part of the menu.
To help bacon fans elevate their favorite dishes, Hi Mountain Seasonings presents a tempting selection of three innovative Bacon Seasonings blends – Pineapple Sriracha, Sticky Bun, and Black Pepper Brown Sugar. The sweet, spicy, and savory flavors are game changers for any recipe. Simply sprinkle them on before cooking and enjoy the flavor transformation.
For the DIY foodie, Hi Mountain Seasonings makes homemade bacon simple and enjoyable with three tasty Bacon Cures: Original, Black Pepper Brown Sugar, and Buckboard Bacon. Whether using pork belly, Boston Butt, or pork loin, these cures make it easy to create your own artisan bacon at home.
“Bacon isn’t just a food – it’s an experience,” said Hans Hummel, owner and president of Hi Mountain Seasonings. “National Bacon Lover’s Day is a great reminder to have fun in the kitchen, share delicious meals, and discover how bacon can elevate your favorite dishes. With our seasonings and cures, we make it simple to bring out the best in bacon.”
Bacon has been loved for centuries. The phrase “bring home the bacon” dates back to 12th-century England, where a church offered a side of bacon to any man who went a year without arguing with his wife. By the 16th century, bacon had become a symbol of wealth and community – a food to be shared and enjoyed. That same spirit lives on today.
In 2023 alone, bacon generated $6.3 billion in sales in the U.S., proving its place as one of the most beloved foods in the nation. National Bacon Lover’s Day, first celebrated around 2015, has quickly become a favorite food holiday thanks to social media and the passionate bacon community.
This year, Hi Mountain Seasonings encourages bacon fans to elevate their bacon experience with Hi Mountain Seasonings and try bacon in every meal of the day. Whether a traditionalist or an experimental chef, there’s a Hi Mountain product to match your taste. Celebrate August 20 and every day with Hi Mountain Seasonings.


About Hi Mountain Seasonings:

Located in the heart of Wyoming, Hi Mountain Seasonings was founded in 1991 and is America’s premier manufacturer of homemade jerky and sausage kits. Hi Mountain Seasonings has successfully captured distinct, traditional Western flavors in its jerky cure & seasonings, Western-style seasonings, bacon cures, snackin’ stick kits, dressings & dips, and much, much more. The company also offers field dressing and preparation, as well as cooking tools. For additional information, write: Hi Mountain Seasonings, 1000 College View Drive, Riverton, WY 82501; call toll-free 1-800-829-2285; or visit the company website at http://www.himtnjerky.com.

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Hogue’s NEW Mysto Wood model!

Hogue, Inc. Primary Gold Logo


CONTACT US   ABOUT US   PRIVACY POLICY

Hogue, Inc.
PO Box 91360, Henderson NV 89009


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Meet the Axial – Unmatched Durability, Minimal Gas!

Introducing – The Axial

Ultra Low Gas Blowback Meets Durability

The Axial features top rated gas performance while maintaining the durability Rugged Suppressors is known for. With the use of Cobalt 6 in Coaxial Venting Technology, the Axial is the most durable ultra low gas blowback suppressor on the market. The Axial utilizes universal threads and ships standard with our quick detach Rugged Universal Mount, Flash Hider End Cap and 5/8×24 M2 Brake.

Find A Dealer

Plus, New Swag! Get Our New Stickers

Shoot on Mute Circle Decal

Shoot on Mute Circle Decal

Shoot on Mute Rectangle Decal

Shoot on Mute Rectangle Decal

1 Tungsten Trl, Travelers Rest, SC 29690-8495

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NSSF Celebrates Oklahoma’s Gov. Kevin Stitt Signing FIND Act into Law

NSSF

August 13, 2025

NSSF Celebrates Oklahoma’s Gov. Kevin Stitt Signing FIND Act into Law

WASHINGTON, D.C. — NSSF®, The Firearm Industry Trade Association, celebrated Oklahoma’s Gov. Kevin Stitt signing SB 500, the NSSF-priority Firearm Industry Nondiscrimination (FIND) Act, yesterday in Oklahoma City. The law prohibits state agencies and local government entities from entering into contracts with corporations that discriminate against the firearm industry.

Gov. Stitt made firearm industry protections a priority and promised attendees at NSSF’s SHOT Show® Governors Forum that he would sign the bill into law if it made it to his desk. Yesterday, Gov. Stitt delivered on that promise in a formal ceremony of bringing protections against financial discrimination for firearm-related businesses in his state. The signing ceremony comes on the heels of President Donald Trump issuing the NSSF-supported Guaranteeing Fair Banking for All Americans Executive Order to ban “woke” debanking that targeted the firearm industry.

“With his signature, Governor Stitt made clear it is the government’s responsibility to protect the firearm industry from sinister corporate efforts to starve it of essential services such as banking, payment processing, software and insurance. He appreciates our unique status as the only constitutionally-protected industry in America,” said Darren LaSorte, Director of Government Relations – State Affairs. “The governor embraces the fact that we must thrive for his constituents in the Sooner State to exercise a fundamental right. Governor Stitt has also protected the state’s taxpayers from being compelled to enrich the large, ‘woke’ companies actively seeking to diminish their right to keep and bear arms. NSSF sincerely thanks state Senator Casey Murdock and state Representative Kevin West, the bill’s sponsors, for seeing this years-long battle through to the finish.”

“Our Second Amendment rights are a cornerstone of the well-being of our republic. I was proud to sign SB 500 into law, because Oklahoma will always defend the right to bear arms,” said Gov. Stitt. “I’m grateful for groups like the National Shooting Sports Foundation for their work to defend this right.”

Oklahoma’s FIND Act requires all large corporations seeking contracts valued at $100,000 or greater with the state and its municipalities to certify that they hold no discriminatory policies against firearm industry businesses. Contracts that are certified and later discovered to be out of compliance with the law will be subject to cancellation.

Gov. Stitt has made growing and protecting the firearm industry a priority in Oklahoma. Just this year, Vudoo Gun Works announced it will relocate operations to Prague, Oklahoma, from Utah and Oklahoma’s Department of Commerce announced in May that CBC Global Ammunition is bringing ammunition manufacturing to the state, an investment of $300 million and 350 jobs.

Oklahoma is the 11th state to enact FIND Act laws to prevent corporate discrimination. Others include Alabama, Florida, Georgia, Idaho, Louisiana, Montana, Texas, Utah, West Virginia and Wyoming. Similar legislation, also titled the FIND Act, was introduced in Congress by U.S. Rep. Jack Bergman (R-Mich.) as H.R. 45 and by U.S. Sen. Steve Daines (R-Mont.) as S. 137.



About NSSF

NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.


National Shooting Sports Foundation | 6 Corporate Drive | Shelton, CT 06484 US

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Charlotte Campaign Targets Illegal Gun Purchases

NSSF

August 13, 2025

Charlotte Campaign Targets Illegal Gun Purchases

NSSF, ATF, DOJ Emphasize ‘Don’t Lie for the Other Guy

CHARLOTTE — NSSF®, The Firearm Industry Trade Association, together with the Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) and the Department of Justice (DOJ), announced a month-long public education campaign reminding the Charlotte, North Carolina, area public about stiff penalties facing individuals convicted of unlawful firearm purchases. The “Don’t Lie for the Other Guy” campaign is in its 25th year and drives home the message that anyone making an illegal firearm purchase faces a federal felony penalty of up to 15 years in prison and up to $250,000 in fines. The program is funded in full by the firearm industry and is now also complemented by federal funding allocated to ATF by Congress. Charlotte was chosen for this specific campaign by ATF.

“The firearm industry has always been fully committed to keeping firearms out of the hands of those who should not possess them. In its twenty-fifth year, we are especially proud to launch this Don’t Lie for the Other Guy public awareness campaign in Charlotte as part of our cooperative relationship with the ATF, the DOJ and the entire law enforcement community to assist them in their efforts to reduce criminal acquisition of firearms and to keep communities safe,” said NSSF President and CEO Joe Bartozzi.

The Charlotte-area “Don’t Lie” campaign will total more than 35.5 million gross media impressions. This includes an outdoor campaign running on 20 high-impact billboards along all major roadways, as well as 30 roadside display posters throughout the region with the message: “Buy a gun for someone who can’t and buy yourself 15 years in jail. Don’t Lie for the Other Guy.” In addition, the campaign will include more than 850 radio spots on four of the top FM stations in the market, as well as 4.313 million targeted impressions across Facebook, Instagram and mobile display.

To legally purchase a firearm, a person must pass an FBI National Instant Criminal Background Check System verification, or NICS background check, and fully comply with all state and local laws. When a criminal is illegally trafficking in firearms or knows they cannot pass this check, they may try to induce a friend or acquaintance to make the purchase for them. This is a straw purchase and is a felony.

The “Don’t Lie for the Other Guy” program also involves educating firearm retailers to better detect and prevent straw purchases by providing “Don’t Lie for the Other Guy” retailer kits containing a training video and information for storeowners and staff, as well as point-of-purchase displays aimed to deter illegal straw purchasers.

Learn more about “Don’t Lie for the Other Guy” at www.dontlie.org.



About NSSF

NSSF is the trade association for the firearm industry. Its mission is to promote, protect and preserve hunting and the shooting sports. Formed in 1961, NSSF has a membership of thousands of manufacturers, distributors, firearm retailers, shooting ranges, sportsmen’s organizations and publishers nationwide. For more information, visit nssf.org.


National Shooting Sports Foundation | 6 Corporate Drive | Shelton, CT 06484 US

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Why More Hunters Are Choosing Larger Calibers

The Rise of Big-Bore Hunting: Why More Hunters Are Choosing Larger Calibers

Written by Ashley Burgess Gall, Laura Burgess Marketing, on behalf of Big Horn Armory

In recent years, a noticeable shift has been taking place across the hunting and backcountry communities—one that’s hard to ignore. More and more hunters are trading in their light, flat-shooting cartridges for something bigger, bolder, and undeniably more powerful. Big-bore hunting is on the rise.

But this isn’t just about chasing more recoil or bragging rights at deer camp. The growing interest in big-bore calibers is rooted in practical needs, real-world performance, and a changing perspective on what’s truly necessary when venturing into the wild.

Big-Bore for the Big Game—and Bigger Consequences

Hunters across North America are facing environments that demand more from both the hunter and the rifle. Whether you’re trekking deep into grizzly country, calling elk in the timber, or protecting yourself from the unexpected, big-bore calibers offer something that lighter rounds simply can’t: immediate and unmistakable authority.

Calibers like the .500 S&W Magnum, .460 S&W Magnum, .454 Casull, .475 Linebaugh, and .500 Linebaugh were once seen as specialty rounds, often relegated to revolvers or niche firearms. But in recent years, their utility in rifles has gained serious traction—and for good reasons. These heavy-hitting cartridges deliver tremendous energy on target, making them ideal for hunting large or dangerous game in dense cover where follow-up shots need to count.

Learn Why More Hunters are Choosing Larger Calibers


About Big Horn Armory:

Big Horn Armory was founded in 2008 with the expressed intention of designing a Browning-type lever-action gun chambered in 500 Smith & Wesson Magnum. The Big Horn Armory Model 89, made in America, closely follows the work of John Browning with refinements courtesy of modern metallurgy and machining capabilities. The first rifles began shipping in September of 2012 and since then, BHA has added to their big bore lineup with a Model 90 Carbine in 460 S&W, the Model 90A in 454 Casull, the Model 90B in .45 Colt, the Model 89A in 500 Linebaugh and the Model 89B in .475 Linebaugh. In 2017, Big Horn Armory took a departure from its lever-action series and developed the AR500 Auto Max, the most powerful short-range, semi-auto based on an AR .308 platform.

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