Category Archives: Optics

BURRIS XTR-II 2-10 x 42 FFP G2B RETICLE SNEAK PREVIEW

When Burris upgraded their XTR line of optics they held nothing back. The new XTR II optics from Burris feature 34mm tubes, zero lock, first focal plane reticles, side focus and illumination. A good magnified optic became a world class … Continue reading →

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LEUPOLD D-EVO MAKES ITS DEBUT AT SHOT SHOW 2015

One thing that can safely be said about our industry is that there is no shortage of innovation. Admittedly, some it is fluff but others solve real problems and add value. Such is the case with the introduction of D-EVO … Continue reading →

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Bushnell Elite Tactical Hunter LRHS SHOT SHOW 2015

Bushnell introduced the Elite Tactical Hunter at this year’s SHOT SHOW with some very nice features that meet the needs of precision rifle shooters at a mid price point. These scopes feature 30mm tubes, single piece construction, target turrets with … Continue reading →

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BURRIS ANNOUNCED THREE TACTICAL KITS AT SHOT SHOW 2015

AR-332 Tactical KitThe Burris AR-332’s 3x magnification with the Ballistic CQ™ reticle is perfect for instinctive target acquisition and quick shooting from point blank to intermediate ranges. The black reticle is etched directly onto the prism, with red or green … Continue reading →

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Burris Upgrades Popular XTR II Riflescope Line

XTR II™ line of tactical riflescopes gets two new reticles for 2015, improved turret knobs and higher magnification models. The new Burris SCR™ (Special Competition Reticle), available in MIL and MOA versions, increases precision for long-range competition without adding clutter … Continue reading →

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Burris Optics Launches New Brand Look and New Website

Greeley, CO, (January 2015) – As part of a complete rebranding effort, Burris®, a leader in riflescope technology, unveiled a dramatic new look at SHOT Show 2015. With their rebranding comes an iconic new logo, distinctive packaging, refreshed product design, … Continue reading →

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Burris Recognized for Excellence in Optics Manufacturing

GREELEY, Colo. (October 30th, 2014) – Burris Company, Inc. is proud to announce it was recognized by the National Association of Sporting Goods Wholesalers (NASGW) as the 2014 “Excellence in Manufacturing” award recipient for the optics category. The award was … Continue reading →

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Gear Review: S4 Gear ZOOM SVS Digiscoping Mount For Your Smartphone.

I had a complete blast working on this project for you guys. Testing some of the available software was informative; putting it through some of it paces to understand capabilities and limitations was an education. There is a lot of … Continue reading →

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US Optics Has Introduced Three New Horus Reticles For 2014

U.S. Optics announced today the introduction of three new Horus Vision reticles for 2014.  The Horus Vision H102 is featured in the ER and LR series line of rifle scopes, the H130 is featured in the SR-8 series line of … Continue reading →

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It’s Confirmed. ATK Has Purchased Bushnell

We received official notification today that Alliant Techsystems (ATK) has acquired Bushnell for the sum of $985 million. The transaction is expected to complete in the 3rd and 4th quarter of ATK’s FY 2014. A number of suitors expressed an … Continue reading →

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Kahles Advanced Milling Reticle (AMR)

The folks at Desert Tactical Arms are rightfully excited about their first shipment of Kahles scopes featuring the AMR reticle. The Advanced Milling Reticle adds a new dimension to tactical optics and represents a major step beyond the ubiquitous mildot … Continue reading →

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Visual Explanation of the Hybrid NVD

I get questions, from time to time, from readers that have an interest in a hybrid night vision device, so this is an excellent way to deal with that – courtesy of the ATN folks in the Bay Area. The … Continue reading →

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Bushnell Adds An 8×30 Image View Binoculars With Integrated 12 MP Digital Camera.

  Bushnell Outdoors Product Division has seriously improved their product offerings, like their new Elite line of magnified optics, impressive. The Company has announce a new addition to their Image View Binocular line, the Image View Binoculars with integrated 12 … Continue reading →

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