
WATCHTOWER™ Defense to Showcase New Products and Offer Exclusive Specials at 2026 SHOT Show
TOMBALL, TX (Jan. 14, 2026) — WATCHTOWER Defense today announced its participation in the 2026 SHOT Show, taking place January 20–23 in Las Vegas, Nevada. The SHOT Show is the premier global event for the sport shooting, hunting, outdoor, law enforcement, and military industries, drawing thousands of professionals from around the world.
With more than 2,700 exhibitors spanning over 800,000 square feet across the Venetian Expo Center and Caesars Forum, the SHOT Show delivers unparalleled access to the latest innovations shaping the industry. WATCHTOWER is proud to be part of this world-class event and will showcase its newest products, along with exclusive show-only specials that attendees won’t want to miss.
WATCHTOWER is gearing up for exciting new product launches at the 2026 SHOT Show. Attendees can expect an expanded lineup of double-stack 1911 pistols, including the new lightweight, aluminum-frame Tactical Commander and the flagship APACHE MK2, an all-stainless double-stack 1911 renowned for exceptional recoil control and performance. The lineup also includes the impressive APACHE Commanders and RAIDER15 rifles, reinforcing WATCHTOWER’s commitment to innovation, quality, and reliability.
“SHOT Show is where innovation meets opportunity, and we’re excited to connect face-to-face with our dealers and industry partners,” said Jordan Davis, WATCHTOWER’s Chief Growth Officer. “Our new product lineup reflects WATCHTOWER’s evolution—delivering performance-driven firearms designed to meet today’s market demands while providing real value to our partners.”
In addition to new product debuts, exclusive SHOT Show specials will be available only during the event, making this an ideal opportunity for dealers and distributors to connect directly with a WATCHTOWER representative.
Attendees are encouraged to visit WATCHTOWER at Booth #72226 in Caesars Forum to experience the latest product offerings, discuss upcoming launches, and take advantage of show-only promotions.
About WATCHTOWER Defense:
WATCHTOWER Defense, The Next Great American Firearms Company, is a veteran-founded firearms manufacturer. Purchased out of bankruptcy and relaunched with strong new ownership, WATCHTOWER Defense is redefining the firearms manufacturing landscape with modern production, innovative design, and a focus on duty-ready products. Its diverse range of firearms, crafted in the USA, serves military, law enforcement, and civilian customers worldwide. Every WATCHTOWER firearm is backed by a lifetime warranty, underscoring the company’s unwavering commitment to quality and reliability. For more information, visit watchtowerdefense.com.
