Experience the Future of Optics: Holosun Takes Center Stage at SHOT Show 2026

City of Industry, CA (January 12, 2026) – Holosun is proud to announce its return to the 2026 NSSF SHOT Show, taking place January 20–23 at The Venetian Expo in Las Vegas, Nevada. Recognized across the firearms and outdoor industry for advancing optic technology and raising performance expectations, Holosun will debut a robust lineup of new red dots, reflex optics, magnifiers, and laser solutions that set a new benchmark for innovation.

As the largest and most influential trade event in the shooting, hunting, and outdoor sectors, the NSSF SHOT Show serves as the industry’s premier gathering point where manufacturers, retailers, media, and professionals unite to shape the year ahead. For decades, SHOT Show has been a launchpad for the technologies, trends, and partnerships that define the global firearms marketplace. This event provides the ideal stage for Holosun’s next evolution.

Holosun invites all SHOT Show attendees to visit booth #13420, where the brand’s newest advancements will be on full display. Visitors will have the first opportunity to experience Holosun’s 2026 product introductions hands-on, including innovative optics engineered for superior clarity, rapid target acquisition, increased durability, and next-generation illumination solutions. The booth will also showcase leading favorites from across Holosun’s catalog, offering a complete look at the brand’s approach to performance optics.

Holosun’s expert team will be on-site throughout the event to provide in-depth technical insight and product guidance. Attendees can explore how these innovations translate into real-world advantages for tactical, competitive, and recreational shooting applications.

As Holosun continues shaping the future of modern optics, the 2026 NSSF SHOT Show remains a crucial milestone that reinforces the brand’s dedication to delivering reliable and forward-thinking solutions that empower shooters at every level. Make booth #13420 a top destination this year and discover firsthand what sets Holosun apart.

Holosun Technologies, Inc., located in City of Industry, California, is committed to creating innovative optic and laser/IR technologies that benefit a broad range of shooting, hunting, law enforcement and professional needs. Using the quality manufacturing standards demanded by some of the best-known optics brands in the world, with a wide range of affordable options, Holosun is at the forefront of development of new sight technologies. Key innovations include Shake Awake Technology™, 50,000-hour battery life, Solar FailSafe™, Multiple Reticle System™ (MRS), Super Green LED, and IR/Laser units that utilize the most recent advancements in laser and LED technology. At Holosun, we pride ourselves on providing cutting-edge equipment at a competitive price that astounds the competition and the end-user.

For more information, please visit www.holosun.com