BOKER PLUS ATLAS

The Atlas Line: Minimalism Built for Strong Sell-Through

The Boker Plus Atlas Series stands out as a clean, compact product line with broad market appeal and consistent year-round turnover. Stainless or metal handles, modern silhouettes, and reliable Sandvik 12C27 or D2 blades make the Atlas family an easy, high-confidence recommendation across EDC, outdoor, and gifting segments. With both Slipjoint and Backlock options, Minis and full-size formats, and a range of finishes and colorways, the series covers multiple customer profiles with minimal shelf space.

High-performing variants include Atlas Mini, Atlas Brass and Copper, Stonewash editions, vibrant color options like Red and Blue, and the Backlock models in Droppoint, Clippoint, and Sheepfoot configurations. These variations create strong visual differentiation online and in-store, supporting higher engagement and faster conversion.

Stocking the full Atlas lineup ensures category depth, visual variety, and reliable movement across multiple price points. Position the Atlas Series as a compact, minimalist essential that drives steady sell-through across all seasons.

Discover the Atlas Series