Stay Sharp, Stay Safe: Become a Hard Target through The AWARE Course by The Self Defense Company
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Saddle River, NJ (May 7, 2024)- The fundamental principles of self-defense go beyond mere martial arts prowess, raw physical power, or being the quickest individual around. Although these elements certainly hold significance in confrontational situations, the ultimate objective is to entirely steer clear of such situations. The Self Defense Company has invested considerable time and effort into crafting an accessible course centered on precisely this goal.
The AWARE Course is a meticulously crafted program aimed at conflict avoidance and situational awareness. Through the core fundamentals encapsulated by the acronym A.W.A.R.E. (Alert, Watch, Assess, React, Execute), The Self Defense Company equips participants with skills applicable to daily life. The curriculum extends beyond the traditional “soft” skills for day-to-day navigation to encompass “hard” skills, including tactical driving, carrying everyday-carry self-defense weapons and tools, and strategies for moving safely in various environments, like deserted parking lots to bustling streets. Led by Damian and his seasoned team, the course unveils the strategy to become a “hard” target, essentially making one an undesirable prospect for potential aggressors.
With a rich legacy in providing comprehensive training programs that cater to a broad spectrum of needs and proficiency levels, The Self Defense Company ensures a seamless progression from foundational skills to practical application. The extensive portfolio includes a variety of practical training modules and video classes, supporting both in-person and remote learning. This self-paced learning model changes how people access self-defense training, eliminating barriers for those unable to attend local classes or afford traditional training costs. Currently available for an introductory price of $14, the AWARE Course represents The Self Defense Company’s commitment to empowering individuals through knowledge and preparedness.
To learn more about the AWARE Program, please visit: https://www.myselfdefensetraining.com/product/aware-course/.
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About The Self Defense Company
The Self Defense Company provides practical and realistic personal protection solutions through live and online tactical training and concealed body armor systems for every day. Founded in 2007 by Damian Ross and his wife Angela, with the motto, “You don’t need a blackbelt,” The Self Defense Company provides essential self-defense life-saving tools through instructional training in The Self Defense Training System (SDTS) and concealed ballistic protection for citizens, teachers, students, and commuters with their Bodyguard Brand patented bulletproof backpacks and jackets. Damian Ross is a lifelong martial artist, defensive tactics instructor, coach, bodyguard, first responder, inventor, and the author of the official “Self Defense for Dummies.”
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For more information on Bodyguard Armored Backpacks and Jackets, please visit https://bulletproofbodyguard.com/
For more information of the Self Defense Training System, please visit https://www.myselfdefensetraining.com


