Maven Outdoor Equipment Company, a Wyoming-based direct-to-consumer brand, has introduced reticles to its B Series and S Series optics, along with a new Ballistics Calculator. ​ The B.5 MOA/MIL binocular offers MIL and MOA reticles, while the S1.2A and S1.2S spotting scopes feature interchangeable eyepieces and fixed 30x MIL and MOA reticle options. ​ The brand also offers reticle eyepieces for the S.3A and S.3S spotting scopes. ​ The new Ballistics Calculator allows users to generate custom ballistic calculations. ​ Maven’s optics are known for their affordability, high-quality components, and lifetime warranty. ​

· The S1.2 carries over the same great features of the best-selling S.1, now incorporating a removable eyepiece for increased versatility. The S1.2 is available with a 25-50x zoom eyepiece or a fixed 30x MOA or MIL reticle eyepiece.

· The B.5 MOA/MIL is built on the best-selling 18×56 B.5 binoculars. Now offering both MOA and MIL reticles, this new binocular is designed with target and competitive shooters in mind. The fixed reticle allows for clear shot interpretation between shooter and spotter.

· In addition to reticle eyepieces for the S1.2, Maven is launching 24x reticle eyepieces for the S.3 spotters released a few months ago. All individual eyepieces can be found.