Bollé Safety Launches “Young Guns” Influencer Program

Global Safety Eyewear Company Sets Its Sights on Shooting Industry’s Up-and-Comers

CARLSBAD, CA. (May 25, 2023) –  Bollé Safety announced today the launch of their Young Guns program aimed at cultivating some of the newest shooting talent in North America. For the next 90 days, they will be scouting for social media influencers who demonstrate passion in shooting sports. Selected candidates will receive a full line of Bollé Safety Standard Issue (BSSI) products and an opportunity to share their craft while utilizing the best safety eyewear technology on the market.

“This program gives us a chance to introduce to the market the best and brightest in emerging talent and help them understand the importance of state-of-the-art eyewear as they advance their craft,” said Julieann Billings-Riordan, North American Trade Marketing Manager for Bollé Safety.

BSSI is a Bollé Safety division dedicated to the tactical market. Expertise has been focused on the development of ballistic and protective eyewear while concentrating on improved comfort, style, and safety.

“No matter the mission you are on, the newly developed range of protective glasses and goggles allows users to have a clear vision in any situation,” said Billings-Riordan.

Selected Young Guns will be brought onto the Bollé Safety North American influencer team for a six-month tour, receive a stipend and will be supported with a line of products as well as visibility in both the North American and Global Bollé Safety markets. Those wanting to apply should email kate@truenorthpr.com with their Instagram handle and a paragraph sharing why they would be a good fit for the Young Guns initiative.

About Bollé Brands

Created more than 130 years ago in France, Bollé Safety is the global PPE Eyewear Specialist (Personal Protective Equipment). Bollé Safety offers a wide range of innovative eye protection products that are comfortable, designed and adapted to each market segment (construction, health, energy, heavy industry, defense, clean rooms, automotive, office automation, etc.), with a growing focus on Eco conception. Distributing products in more than 100 countries, Bollé Safety equips 20 million workers with products that improve their performance and well-being, from the moment there are risks for the face and the eyes, even in extreme environments. To learn more please visit: https://www.bolle-safety.com/us