THAW Partners with Source Outdoor Group as Agency on Record

Fort Worth, Texas (October 10, 2022) – THAW®, a leader in rechargeable warmers and a subsidiary of ACG Brands, employs Source Outdoor Group to assist with marketing and public relations needs. This collaboration of experience is an exciting venture for THAW and Source Outdoor Group.

Source Outdoor Group is a full-service marketing, media and PR group located in Gainesville, Georgia. They work with some of the biggest names in the outdoors and firearms industry while offering top-rate services. Source Outdoor Group works on constructing a notable brand identity via print, digital/video media, PR, packaging and displays and media planning with close connections.

“We couldn’t be more proud to welcome THAW to our family of clients,” said Aaron McCaleb, president of Source Outdoor Group. “Over our nearly fifteen-year history, our primary focus is to connect businesses to the consumers, and THAW’s innovative product line is sure to make a distinct impact with the public.

“We’re proud to help introduce more people to THAW’s game-changing heating solutions.”

THAW is reinventing personal heating. THAW gives consumers lasting warmth in even the most bitter cold by offering traditional disposable options, a modern rechargeable lineup of pocket hand warmers and seat pads, and app-controlled rechargeable heating insoles that keep your feet at a perfect warmth.

“Our THAW brand represents an amazing product line that provides consumers with a better way to deal with cold,” said Kurt Baxter, vice president of marketing for Alliance Consumer Group. “From head to toe, our THAW personal heating products eliminate excuses and barriers for getting outside and enjoying life to the fullest.”

ACG Brands – the parent company of THAW – has an extensive lineup of brands that focus on their consumers’ comfort, health, and safety. THAW is no different. With an impressive group of modernized products to help keep users warm, THAW has Personal Warmth Reinvented. Traditional hand warmers dominate the industry, yet new rechargeable solutions have come available proving THAW is leading the ‘charge’ in innovation and design.

About THAW®:

THAW is reinventing personal heating. Offering traditional disposable options and our modern rechargeable lineup of pocket hand warmers and seat pads, THAW gives consumers lasting warmth in even the most bitter cold. New this season, THAW introduced app-controlled Bluetooth™ Enabled Heated Insoles.

For more information, please visit www.thaw.acgbrands.com