Primary Arms is a retailer you wish others would emulate. The company’s employees are courteous, professional with impressive product knowledge. The company inventories industry’s best product lines along with its own value priced high quality branded items like red dot sights and optics.

You may recall that several years ago magnified optic reticles were largely limited to the duplex, Army Mil, USMC Mil and the occasional ranging reticle. Primary Arms began introducing advanced reticle systems for their Primary Arms brand of magnified optics, their innovation ignited the industry and today there is a veritable cornucopia of reticles for a variety of calibers and loads.

When you purchase a product from their online store you’re not just getting a quality offering at a very competitive price, your purchase will likely ship on the same day or no later than the next day, depending on when the purchase is made. This Texas retailer does it right and I can highly recommend Primary Arms for you shooting needs.