Newington, N.H. (May 18, 2018) – SIG SAUER, Inc. is pleased to announce Brad Criner has joined SIG SAUER as Senior Director, Brand Management and Business Development of ammunition. In this position Criner will be responsible for the management and development of marketing and sales initiatives for SIG SAUER Ammunition.

“SIG SAUER is considered a top innovator across all of its divisions, and is well-respected within the industry. I am excited for the opportunity to join SIG SAUER Ammunition and grow this division through innovative product development, combined with hard-working American manufacturing,” began Criner. “SIG SAUER offers it all, from firearms, to optics, to suppressors, and ammunition – they are a complete systems provider. Ammunition is a key component of this system and I will ensure that we are integrated, and operating at our best each and every day.”

Criner comes to SIG SAUER from a distinguished career at Winchester Ammunition where he served in many roles including: Manager of Sales for Dealer Channels, Manager of Product Management and Services, and Senior Product Manager. He has a proven track record in new product introductions, managing product lifecycles, and analyzing and utilizing consumer research to achieve growth and industry success.

“Brad’s extensive ammunition experience will be integral to the advancement and continued success of SIG SAUER’s ammunition business. He will establish and implement our next level plans to manage the strategic growth of SIG SAUER Ammunition, and help to direct the development of our current and future product offerings,” added Daryl G. Hanna, Executive Vice President and Chief Strategy Officer, SIG SAUER, Inc.

SIG SAUER Ammunition is designed, manufactured, and operates from, a newly opened, state-of-the-art facility in Jacksonville, Arkansas.

In his new role Criner will report to Daryl G. Hanna, Executive Vice President and Chief Strategy Officer, SIG SAUER, Inc.

About SIG SAUER, Inc.
SIG SAUER, Inc. is a leading provider and manufacturer of firearms, electro-optics, ammunition, Advanced Sport Pellet (ASP) airguns, suppressors, and training. For over 100 years SIG SAUER, Inc. has evolved, and thrived, by blending American ingenuity, German engineering, and Swiss precision. Today, SIG SAUER is synonymous with bar-setting quality and innovation which has made it the brand of choice amongst the U.S. Military, the global defense community, law enforcement, competitive shooters, hunters, and responsible citizens. Additionally, SIG SAUER is the premier provider of elite firearms instruction and tactical training at the SIG SAUER Academy – a world class, state-of-the-art, 140-acre training facility. SIG SAUER is headquartered in Newington, New Hampshire, and has more than 1,700 employees across eight locations, and is the largest member of a worldwide business group that includes SIG SAUER GmbH & Co. KG in Germany, and Swiss Arms AG in Switzerland. For more information about the company and product line visit: sigsauer.com.

FIREARMS • AMMUNITION • ELECTRO-OPTICS • SUPPRESSORS • AIRGUNS • TRAINING